Lapsed Donors: Is It Worth Winning Them Back and How Do I Do It?
Awkward… a donor didn’t give you another gift this year.
Should you try to win back your lapsed donors, and is there a right and wrong way to woo them? How many dollars do you leave on the table by NOT running win-back campaigns with your lapsed donors? How many learning lessons are you missing out on by NOT engaging with this category of donors?
In this session, you’ll learn common reasons donors lapse, how to glean insights from these donors, and how to execute a best-in-class strategy to win back donors at a higher rate.
Key Takeaways
- Common reasons why donors lapse.
- Insights from lapsed donors.
- Strategies to win back donors.
Presented By:
Nicholas Kristock
Founder & Executive Director, Fleece & Thank You
Dawn Lynn Lego
Director of Brand Engagement & Channel Marketing, OneCause (Moderator)