How to Use Data & Segmentation to Retain More Donors

Clean donor data is the key to giving your constituents clear, meaningful information about your mission and impact. Once you have data you can trust, it’s easier to send the right message to the right person at the right time.

Segmentation allows you to create personalized outreach for all of your supporters without having to craft each message individually. Data management and segmentation should go hand-in-hand in your fundraising strategy.

How are nonprofits just like yours managing and segmenting their data to raise more money?

In this session, you’ll discover:

• True meaning of donor segmentation
• Strategies to reach and engage your target audience and connect them to your mission
• Tips nonprofits you can use today to optimize segmentation strategy and improve fundraising
• Results-driven communication examples from real-life nonprofits