Future of Fundraising: Going Virtual with Ambassadors


As we look to 2021, new strategies will help us rebuild fundraising. Embracing innovative approaches to reach virtual donors, connect them to our missions and activate their fundraising power can be a path forward for nonprofits of all sizes.

This new formula for success lies in extending beyond the ballroom, leveraging dedicated supporters and engaging their wider social networks.

Join us as we explore how the Human Rights Campaign harnessed Ambassadors (a.k.a, influential supporters) to power virtual growth. Learn how they pivoted the Annual Nation Gala, and went virtual, creating an army of “Equality Captains” to help exceed fundraising goals.

Gain practical tips any fundraiser can use to tap into the power of peer influence and social fundraising for your next fundraiser.

We will explore how to:

  • Drive attendance, sponsorships, and donations using Ambassadors.
  • Grow revenue with multichannel awareness & social influence.
  • Motivate your team, board, and supporters to recruit.
  • Learn practical Ambassador tips any nonprofit can use.


Hosted by:

Kelly Velasquez-Hague OneCause Team Member
Kelly Velasquez-Hague
VP of Donor Engagement Strategy

Mike Wilkinson
Mike Wilkinson
Deputy Director of Events
Human Rights Campaign