Every Dollar Counts: Mastering Revenue Growth at Your Next Fundraising Gala
Your fundraising gala is more than just a night out.
It’s a high-impact revenue engine. But are you truly maximizing every opportunity in the room?
In this powerhouse session, benefit auctioneer Matt Newsom shares the must-know strategies that drive record-breaking results. From structuring your event for peak engagement to optimizing your auction and fund-a-need, you’ll walk away with proven tactics to elevate your fundraising success.
With years of experience in event management, professional sports, and fundraising, Matt has helped nonprofits across the country raise millions. He brings his energy, expertise, and deep understanding of donor psychology to help you turn moments into mission-critical dollars.
Key takeaways:
- The Blueprint for a High-Impact Gala – Discover the essential elements of a winning run of show that keeps donors engaged and giving.
- Auction Trends That Drive Revenue – Learn what’s selling, how to curate the right mix of items, and maximize bidding activity.
- Fund-a-Need Secrets for Record-Breaking Results – Master the art of the ask with a proven framework that inspires generosity.
- Timing is Everything – Structure your program for momentum, avoiding common pitfalls.
- Small Adjustments, Big Payoffs – Implement simple yet powerful revenue enhancers that create lasting fundraising impact.
Presented by:

Matt Newsom
Benefit Auctioneer, Custom Benefit Auctions

Dawn Lynn Lego
Director Brand Engagement, OneCause (Host)