Learn the science of donor attention and how to make every message count.
Your donors are distracted, and generic thank-yous aren’t cutting through. In a world of inbox fatigue and endless scroll, nonprofits have just 8 seconds to capture a donor’s attention before losing them for good.
This session with Nicholas Kristock, founder of Fleece & Thank You and KindKatch, breaks down the brain science behind donor attention and gives you a practical framework for creating peak moments that donors actually remember.
What you’ll learn:
- Why donors stop paying attention and how to win it back.
- How sensory details and personal attribution make messages stick.
- Why personalized video drives higher open rates and donor retention.
- How to scale personalized outreach without burning out your team.
- How to time your ask for peak emotional impact.
Don’t miss the chance to walk away with tools you can use immediately.
Presented by:
Nicholas Kristock
President and Executive Director, Fleece & Thank You