A.I. in Fundraising

How it Works. What to Expect. Why Do It Now

This webinar qualifies for 1 CFRE credit.

As we emerge from COVID, it is easy to anticipate that giving patterns will change, again.

Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”

How does a fundraiser navigate these trends?

Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.

This webinar will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.

You will learn about:

  • The opportunity for A.I. in fundraising
  • How to implement A.I. in a way that is free of bias, secure, and respects donor privacy
  • Case studies from peer experiences with A.I. in fundraising optimization

Hosted by

Dawn Lynn Lego
Dawn Lynn Lego

Director, Brand Engagement & Channel Marketing, OneCause

Rachel Michele
Rachel Michele

CTO, Arjuna Solutions

Michael Gorriarán
Michael Gorriarán

President, Arjuna Solutions

Register Today and get ready to

Reinvent the power of your fundraising.