Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”
How does a fundraiser navigate these trends?
Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.
This webinar will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.
You will learn about:
Dawn Lynn Lego
Director, Brand Engagement & Channel Marketing, OneCause
CTO, Arjuna Solutions
President, Arjuna Solutions