How effective is your Google ad? Let’s take a step back. Have you secured a $10,000 nonprofit grant from Google for advertising? If you’re unsure about how to make the most of this opportunity, don’t worry. Jessica King, Business Lead at Getting Attention, guides you through everything you need to know.


May 11, 2023 – Episode # 87

What’s in Your Google Ad featuring Jessica King

Nonprofit development centers on connecting people to causes. Nonprofits have a range of options to achieve this, such as events, campaigns, direct mail appeals, social strategies, and board engagement. However, there is a secret sauce that many nonprofits are unaware of, and it’s free!

The Google Ad Grants program provides free Google Ads to qualifying charitable organizations. This program is designed to assist nonprofit organizations in expanding their message to a global audience, thus having a greater impact on the world. Although the term “grant” may imply a difficult application process, eligibility requirements, and grant management, the Google Ad Grants program is straightforward and accessible.

Google offers a remarkable opportunity for eligible nonprofits with a monthly grant of $10,000. While this may seem too good to be true, it is real. However, the thought of managing yet another resource can be overwhelming. Fortunately, you don’t have to tackle it alone.

In this episode, Jessica King, Business Lead at Getting Attention, shares all the information nonprofits need to know to secure their grant and make the most out of their Google Ads. Getting Attention is a nonprofit-focused agency that specializes in assisting nonprofit organizations with the acquisition and maintenance of their Google Ad grant. They provide end-to-end support for the entire process, starting with assessing eligibility, assisting with the application process, setting up campaigns, maintaining campaigns, and optimizing ads performance. For those who already have the Ad grant, they also offer support in maintaining grant requirements or reactivating the Grant.The agency’s primary goal is to help nonprofits gain more visibility for their causes and make a greater impact in their communities.

Highlights include:

  • Google Ad Grant explained
  • Eligibility requirements
  • Application process simplified
  • Expert tips for online ads
  • Creative strategies

Connect with Jessica on Linked In: Jessica King
To learn more about Getting Attention, visit their website: Getting Attention

Related Reading and Resources
Expert Advice for Your Next Nonprofit Ad Campaign
FREE Consultation
How to Apply for Google Ad Grant