Technology can be overwhelming in the fast-paced world of non-profit development. With numerous options promising fundraising success and growth, it’s easy to fall into the trap of thinking you need all of it, but do you? Debbie McCann, CEO of W4Sight, shares her expertise on how to make technology work for you and not against you.


April 20, 2023 – Episode # 84

People, Process, and Technology featuring Debbie McCann

In today’s digital world, nonprofits rely heavily on technology to stay competitive, manage and engage supporters, and launch successful fundraisers. However, with a wide range of software options available, navigating the complex web of technology can be challenging and often leads to more problems than solutions.

Despite the promises of technology to streamline processes and create efficiencies, many nonprofits face a confusing maze of software options that don’t work well together resulting in duplication, manual efforts, errors, and wasted technology. It’s essential for nonprofits to take control of their tech stack to ensure that their software solutions work in harmony.

In this episode, listeners will hear from Debbie McCann, CEO, W4Sight, who shares her expert insights on creating a practical plan for technology acquisition and implementation. Debbie and her team specialize in helping nonprofits develop a tech strategy that works for them by asking the tough questions.

Since 2009, W4Sight has been committed to empowering nonprofits and mission-minded organizations with the power of technology. With a team of multidisciplinary consultants, they focus on how nonprofits can use software tools to do their most impactful work.  Through a pragmatic mindset and a comprehensive evaluation of the entire ecosystem, W4Sight takes a holistic approach to assessing nonprofit software, comparing it with the organization’s unique methods of operation, and devising a plan to help nonprofits get the maximum benefits from their technology.

Highlights include:

  • Embracing operations truthfulness to identify areas for improvement.
  • Balancing projects to ensure that all areas of the organization are moving forward efficiently and effectively.
  • Pushing the pause button when necessary to reassess and adjust the course.
  • Setting guardrails to guide decision-making and ensure alignment with organizational goals.
  • Investing in the process to create a strong foundation for growth and success.
  • Measuring results to track progress and make data-driven decisions.

Connect with Debbie on LinkedIn:

Debbie McCann
To learn more about W4Sight, visit their website: W4Sight
W4Sight on LinkedIn

Related Reading and Resources
Ecosystem Assessment & Design
Software Selection
Implementation & Support