Event fundraising is a well-explored topic, and for good reason – the advice is always beneficial. However, in order to truly ignite a movement and garner support for your mission, it all boils down to the nitty-gritty of bringing people together and creating experiences.


April 13, 2023 – Episode # 83

Elevate (2.0) Your Events featuring Samantha Swaim

You have a mere four hours to pull off the fundraising event of the year and raise vital funds for your mission. The sheer number of details to consider can be overwhelming. Countless hours have been spent brainstorming unique and imaginative themes, but it’s easy to get bogged down in the minutiae of the event. Will you opt for a band or DJ? And what about the dessert selection? White or ivory napkins? Let’s not forget about the critical photo opp moment. The devil is certainly in the details.

More important are the fundraising options. As the mastermind behind the operation, you’re juggling committees and sub-committees, volunteers, and corporate sponsors, all with the aim of keeping each group content. While keeping a watchful eye on the silent auction, item procurement, and starting bids, you also have to strike the perfect balance for the live auction – not too many items, and not too few. The question of whether or not to hold an opportunity drawing looms large. And there’s the ever-critical stage presentation.

But you know this already.

In this episode, we introduce you to a game-changer in the nonprofit world. Samantha Swaim, Owner & Strategic Director, Swaim Strategies, isn’t just any nonprofit thought leader; she’s a top 10 nonprofit fundraising thought leader to follow! With over 20 years of event planning and fundraising expertise, Samantha founded Swaim Strategies, a fundraising event consultancy, in 2004. Since then, she’s been working with nonprofit organizations worldwide to produce events that create an impact and move missions forward.

But that’s not all – Samantha’s passion for bringing people together to build communities and create shared experiences stems from her background in theatre and TV production. She knows that collaboration is key and believes that we are stronger when we work together. Get ready to be inspired by Samantha Swaim – a true visionary in the nonprofit space.

Discussions of this show include:

  • Events designed for purpose and impact.
  • Intentional themes.
  • Messaging before the event.
  • Storytelling strategies.
  • Ways to optimize giving.
  • Engaging guest experiences.

Connect with Samantha on Linked In: Samantha Swaim
To learn more about Swaim Strategies, visit their website: Swaim Strategies
Book a Consultation with Samantha Swaim


Related Reading and Resources
Planning a Successful Major Donor Event co-authored by Samantha Swaim, available on Amazon
Elevate (2.0): A Conference for Fundraising Events. Elevate your fundraising game. This yearly event is a game-changer for fundraisers, providing them with the tools and insights they need to take their donor events to the next level. Stay tuned for more information.