Unique strategies to engage each generation.
According to the 2023 Giving Experience Study, social donor giving motivations vary by generation. To help you grab donor attention and engage with a wider audience of supporters, we put together a guide of social giving trends by generation.
This eBook will give you everything you need to know when it comes to catching Gen Z, Millennial, Gen X, and Boomers/Mature donor’s attention, including:
- How much each generation gives
- Top motivators for each generation
- How to build trust amongst each generation
- Strategies for outreach