Social Donor Habits By Generation
Unique strategies to engage each generation.
According to the 2023 Giving Experience Study, social donor giving motivations vary by generation. To help you grab donor attention and engage with a wider audience of supporters, we put together a guide of social giving trends by generation.
This eBook will give you everything you need to know when it comes to catching Gen Z, Millennial, Gen X, and Boomers/Mature donor’s attention, including:
- How much each generation gives
- Top motivators for each generation
- How to build trust amongst each generation
- Strategies for outreach
