Building Donor Relationships through Social Media


Facebook, Instagram, Twitter, TikTok – check, check, check-check.

You have a social presence, a strategy, and a content calendar. Your social media is on point!

But have you asked yourself if your social media activity is driving engagement? Are you making meaningful connections through social channels? Are you leveraging social media to build relationships and attract new audiences?

While your number of followers may look good, it’s the quality of social interactions that are even more important. Driving likes, comments, shares, re-tweets, and user generated content is key.

How do you get your social media engagement on point? With this guide, you will:

  • Explore tips & best practices for posting engaging content.
  • Strengthen your bond with supporters to inspire action.
  • Improve social engagement metrics.
  • Encourage User Generated Content to build authenticity and trust.
  • Learn how to convert more followers into donors.


Thank you to 1832 Communications for this eBook collaboration & expertise in social engagement.