Today, we live in an age that depends upon technology, and no industry is immune. From business to healthcare to transportation, even the most long-standing industries are becoming more efficient and effective with the addition of technological advancements. For nonprofits, this is becoming increasingly apparent with the rise of nonprofit fundraising and mobile bidding software. While some platforms have been around in multiple forms for a while, new advancements in security, communication, and engagement have made it easier and more affordable than ever for nonprofits to integrate technology to increase fundraising and optimize charitable outreach.
Things can get confusing, however, when nonprofit teams attempt to connect the available capabilities of fundraising solutions, including mobile bidding and online capabilities with the overall strategic goals of their organization. If a nonprofit team, for example, wants to increase attendance of a certain donor profile at an upcoming event, how do they know which capability or feature to look for in a fundraising software option? With so many different options and solutions on the market today, nonprofit teams must be able to evaluate fundraising platforms effectively — without any noise or distractions.
Understanding the features of fundraising software and mobile bidding also makes it easier to understand which platform will help nonprofits best measure ROI. While nonprofit ROI may seem like an oxymoron, organizations that select a robust platform can easily track and measure a return in multiple ways — not just by measuring donations. If a team is able to host more events a year because of streamlined team processes, for example, that’s a measurable ROI. Similarly, if a donor shares a social update with his network and it results in five new attendees to an event, that’s also measurable ROI. Knowing how and where to find these areas of return is key when evaluating a new nonprofit fundraising solution — and it’s important to make sure that the platform easily provides those reporting capabilities. To help you get the most out of your nonprofit software purchase, we’ve compiled the ultimate checklist for nonprofit teams in the market for a new fundraising platform.
Here is our nonprofit fundraising software checklist of the key features and capabilities to look for in a winning solution:
What else would you add to the Ultimate Nonprofit Fundraising Software Checklist? Let us know what features and capabilities are important to you and your team here
Looking for more resources on identifying the perfect nonprofit fundraising software for your organization, check out our additional resources: