Giving Experience Study

5th Edition Insights for OneCause Partners

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Did you know 37% of social donors increased their giving this year? The latest Giving Experience Study highlights emerging trends that directly impact donor engagement, trust, and fundraising growth.

Social donors are looking for flexible, frictionless giving experiences that encourage ongoing relationships with nonprofits. With 74% of social donors interested in becoming annual donors, nonprofits can’t afford to miss cultivating this highly engaged group!

Leverage insights like these from 1,000+ social donors to support your clients in enhancing online & event fundraising, expanding reach, and achieving sustainable impact.

  • Event donations increased by 15% this year, from $218 to $250.
  • 8 in 10 auction participants are likely to become annual donors, and 64% expressed interest in monthly giving.
  • 82% of donors said they’d attend another event for the same organization.
  • 30% of social donors used a digital wallet for their last donation—rising to 50% among Gen Z.
  • The average auction gift is $529.

 

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Insights for OneCause Partners

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