Did you know 37% of social donors increased their giving this year? The latest Giving Experience Study highlights emerging trends that directly impact donor engagement, trust, and fundraising growth.
- Event donations increased by 15% this year, from $218 to $250.
- 8 in 10 auction participants are likely to become annual donors, and 64% expressed interest in monthly giving.
- 82% of donors said they’d attend another event for the same organization.
- 30% of social donors used a digital wallet for their last donation—rising to 50% among Gen Z.
- The average auction gift is $529.