…Social Giving Social Donors Are Ready to Go Back In-Person Soon eager 1. Social Donors are Eager to Show Their Support Approximately 27% of U.S. adults self-identify as a Social…
…it’s about using your built-in social networks to engage new supporters and drive more donations. So who are Social Donors? Social Donors give to ticketed fundraising events (e.g., galas), peer-to-peer…
…these donors. The importance of an easy giving experience, leveraging social networks, and communicating impact are central to increasing retention and conversion with Social Donors.” Key Findings include: Many Social…
…into the giving motivators of Social Donors, their social circles and networks. Optimize Recognition for Social Donors While some donors enjoy recognition for their efforts, that isn’t necessarily what drives…
…For those curious who social donors are, that’s the name given to supporters who give during ticketed events, occasions, and runs/walks/rides. According to the 2022 Giving Experience Study, social donors…
…They Hear About Giving Opportunities Social Donors hear about events and campaigns from, you guessed it, their social networks. When asked how donors who participated in a Run, Walk, or…
…social donors: 55 percent.) Whether your goal is to further engage social donors or attract new social donors groups, motivation strategies are similar. If you distinguish the top-ranking motivating factors…
…the donors themselves. Who Are Event Donors? With Social Donors in the U.S. on the rise (up to 27% compared to 23% in 2018), Event Donors are just one type…
…Social Donors within the last 5 years (according to the 2018 Social Donor Study and the 2021 Giving Experience Study). While they still remain key drivers of social giving, in…
<h3 …and what Your Team Can Do About it Social Donors represent nonprofits with a unique new group of donors to tap into. Approximately 40 percent of Social Donors are…