Storytelling is one of the most impactful ways to connect hearts to your cause, yet many organizations struggle to use it effectively during their events. Hallie Peilet Young, CFRE, BAS—a 2x Telly Award-winning, Emmy-nominated former journalist and TEDx speaker—and Jennifer Downes, CFRE, BAS, a fundraising expert who has worked with over 100 nonprofits nationwide, will coach you on how to leverage storytelling to inspire your donors and exceed your revenue goals.

With years of experience helping nonprofits create unforgettable moments, Hallie and Jennifer understand the profound impact that a well-crafted story can have on donor engagement and giving. They’ll walk you through their formula for designing a powerful “mission moment” that moves your audience and perfectly sets the stage for your ask.

Key takeaways:

• Learn how to craft a meaningful story that emotionally engages audiences and highlights mission and impact.
• Discover how to seamlessly transition from an emotional storytelling moment into a powerful and effective donation ask.
• Explore how to strategically design a “mission moment” that builds emotional momentum and creates a lasting donor connection.