Join digital fundraising expert Jen Newmeyer for an action-packed session to optimize your year-end campaign performance and results. Through interactive self-audits, practical user journey strategies, and campaign tools for every skill level, you’ll walk away ready to inspire, engage, and convert supporters — just in time for year-end giving.

Key takeaways:

• Conduct a quick self-audit to uncover donation form improvements and understand the importance of email journeys.
• Design beginner, intermediate, and advanced user journeys based on a growth funnel model to maximize acquisition, conversion, and retention.
• Grow your email audience now for stronger year-end results.
• Leverage bonus tools and guides to continue improving year-round.