A Monthly Giving Road Map: Converting P2P & Giving Day Donors

Peer-to-Peer | Peer-to-Peer & Online Giving | Mon, Sept 12, 2022

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Peer to Peer (P2P) fundraising campaigns are now being used in many organizations. They are a great way to enhance fundraising while expanding mission recognition. People who believe in your cause are willing to volunteer their time to help raise funds, commit to setting up personal campaign pages, soliciting donations from their networks, and marketing the campaign. Giving Days, now a global movement, elicit inspiration to give much like P2P campaigns do. Wow – a treasure trove of new donors!

But how do you get them to keep giving to your organization? How about converting them from one-time gifts to giving monthly? Participants will gain an understanding who and what monthly donors are and learn how to implement a monthly giving program as part of their overall communication strategy.

Learn how to build a monthly donor roadmap to use as a tool along with a monthly donor retention playbook and a monthly donor planner. You will come away with real life examples and case studies on how best to start asking donors to join a monthly donor program by using tools and media you already have in place.

Key Takeaways:

  • A quick overview of monthly giving and their impact on sustainable revenue.
  • How to organize a monthly donor program step by step.
  • How to thank and cultivate monthly donors.
  • How to prevent and reactivate lapsed monthly donors.
  • How to prepare an annual monthly donor plan.

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Erica Waasdorp

Erica Waasdorp

President, A Direct Solution

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.

She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC), www.resource-alliance.org

Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.