Expand Your Fundraising Potential with Digital Accessibility

| Fundraising Strategy & Donor Management | Mon, Sept 12, 2022

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Did you know that over 26% of adults in the US live with a disability? That is 61 million Americans. How does that impact our work? If you want to reach ALL your prospective supporters, advocates, and donors, you need to make sure you are including everyone who is interested in furthering your mission. Because you cannot afford to create barriers to participation – even if unintentional.

Ensuring that your work is fully accessible and inclusive across your digital channels is a must. Right from the first interaction with your organization, every person should be able to learn, interact, sign up, and donate with ease. Come to this session to learn more about the fundamentals of digital accessibility and why and how your organization can do what it takes to ensure you are creating an opportunity for EVERYONE to give.

Why come to this session? Every organization needs to understand the importance of why and how to incorporate the fundamentals of accessibility and inclusivity into their digital fundraising efforts. It is not enough to just put in some alt-text on images or include some high contrast images on your site. Digital accessibility is more nuanced, and when someone with a disability shows up at any of your digital properties, it is important that they feel welcomed and included. Yes, you are leaving money on the table if you don’t do it well, but, more importantly, you should make your digital ecosystem fully inclusive and accessible because it is the RIGHT thing to do. From your website, to your forms, to your email and beyond, we will talk about the ways to increase access for all.

Key Takeaways:

  • Understand the key components of digital accessibility.
  • Why it is important for all organizations to take digital accessibility seriously.
  • Learn what organizations can do across websites, email marketing, and social media platforms to reach broader audiences.

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Jen Frazier

Jen Frazier

CEO + Founder, Firefly Partners

Jen Frazier, Founder and President of Firefly Partners, has a lifelong commitment to social good and progressive causes of all flavors. After nearly a decade of tirelessly fighting for reproductive rights at Planned Parenthood Federation of America, Jen started Firefly Partners, a digital agency focused on advancing progressive missions and social impact causes. She bring her deep expertise in digital marketing to the conversations around increasing accessibility and inclusion as a means of bringing more supporters, advocates, and donors into your work.

Glenda Sims

Glenda Sims

Chief Information Accessibility Officer, Deque

Glenda Sims is the Chief Information Accessibility Officer at Deque, where she shares her expertise and passion for the open web with government organizations, educational institutions, and companies ranging in size from small businesses to enterprises. Glenda is an adviser and co-founder of AIR-University (Accessibility Internet Rally) and AccessU.

She serves as an accessibility consultant, judge, and trainer for Knowbility, an organization whose mission is to support the independence of people with disabilities by promoting the availability of barrier-free IT. In 2010 Glenda co-authored the book InterACT with Web Standards: A holistic approach to Web Design.

Tie Hardy

Tie Hardy

Web Content Coordinator, Freelance

Tie Hardy (they/them) is from Springfield, Massachusetts with deep ties to Alabama and the DMV area.

To really get to know them would have to start at their birth. There were a lot of gifts Tie was given, but the ones that have particularly shaped them have been their cerebral palsy diagnosis, being trans/queer, and being black. They spend most of their time envisioning joyful and accessible black futures.

In the midst of that liberation work, they are often looking at sci-fi afrofuturist media, listening to podcasts, being outside, traveling and singing. Tie currently works in Digital Accessibility spaces and is passionate about moving from standards-only accessibility work to accessibility work that includes joy and delight.