Streamlining, Not Streaming! Keeping Radio Request-A-Thon Fresh

Online Giving, Peer-to-Peer, Virtual Fundraising | Peer-to-Peer & Online Giving | Mon, Sept 14, 2020

Make-A-Wish® Ohio, Kentucky & Indiana has hosted their Request-A-Thon with 99.5 WZPL for 23 years… Playin’ tunes and granting wishes! The format is simple: radio listeners call into the volunteer phone bank to make a donation and request a song — any song! This event spans 36 hours, so the volunteers and DJs are engaging donors around the clock, all while sharing the inspiring stories of children whose wishes have been or are being granted. While radio may be a declining media, the 2019 Request-A-Thon proved to be their most successful yet — beating their $650K goal by nearly $200K! In this session we will unpack the successful strategies and tools used to keep listeners listening, calling, and giving. Additionally, we will review the tools that the Development Operations team and front-line fundraisers use to plan for a successful year-end finale.

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Dave Pontious

Dave Pontious

Make-a-Wish Ohio, Kentucky and Indiana, Director of Reporting

Having worked for more than 10 years in the nonprofit and education world, Dave has seen the common need across multiple organizations for data-driven decision making, a consistent focus on measuring and improving impact, and the critical importance of investing in the continuous improvement of teams and individuals.

He’s been given the opportunity to represent his work as a presenter at multiple national conferences and developed an interest in leading and facilitating meetings, trainings, and professional development opportunities.