Why Should I Give to You? 4 Keys to Answering Your Donors’ Most Fundamental Question

| Peer-to-Peer & Online Giving | Tues, Sept 13, 2022

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“Why should I give to you?” Your donors ask this question every time they consider giving. But most nonprofits are ill-equipped to answer it. In this session, you will discover how to use 4 tested and proven elements to explain why donors should give in each of your fundraising channels.

Key Takeaways:

  • Understand the importance of communicating why donors should give by examining first-hand research on nonprofit value propositions.
  • Know how to use 4 tested and proven elements to craft a more effective value proposition for their organization by examining real-world A/B tests and experiments.
  • Quickly score the effectiveness of their own value proposition by learning a basic scoring model for each key element.

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Nathan Hill

Nathan Hill

VP of NextAfter Institute, NextAfter

Nathan Hill is the Vice President of NextAfter Institute, a fundraising consultancy, research lab, and institute on a mission to unleash generosity.

Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more.

Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more – and has spoken at events from AMA, CauseVox, Nonprofit Hub, Social Media Week, and more.