Speakers

Raise is designed to help #FearlessFundraisers reimagine generosity with the best nonprofit thought
leaders in the industry.

2023 Keynote & Emcees

Siri Lindley

Siri Lindley

Nonprofit Co-founder, World Champion Athlete &
Raise Keynote

Shanna Adamic

Shanna Adamic

Oracle Health Foundation,
Executive Director
& Raise Emcee

Reggie Rivers

Reggie Rivers

The Gala Team, President &
Raise Emcee

Close Bio

Siri Lindley

World Champion Athlete &
Raise Keynote

A two-time world champion triathlete and winner of twelve ITU World Cup races, Siri Lindley inspires, energizes, and establishes a remarkable connection with her audiences, bringing out the best in an organization’s employees and teams. One of Tony Robbins’ favorite motivational speakers, she empowers audiences to work through and conquer fear and self-doubt to live fearlessly, develop critical traits needed for authentic leadership, and build mindsets for resilience and success.

In 2019, Siri was diagnosed with acute myeloid leukemia. Despite less than a 10% chance of survival, she was pronounced cancer-free in May 2020. Her belief in thriving, not just surviving, guides others to master their mindsets, emotions, and purpose. Siri’s second book, “Finding a Way: Taking the Impossible and Making it Possible,” provides readers with tools to overcome struggles and achieve the life they want to live.

Siri Lindley is married to Rebekah Keat, also a world-class triathlete and coach. Together they have co-founded two nonprofits — Believe Ranch and Rescue and Horses in Our Hands — reaching more than 90 million people with their social campaigns.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
10:45 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 25 minutes | 10:45 AM - 12:10 PM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session as we kick off Raise 2023, live from Nashville! Get pumped up with a welcome from OneCause CEO, Steve Johns and special recognition of #FearlessFundraisers with our annual Raise Awards.

Then, the electric Siri Lindley will inspire us all with lessons on grit, resilience, the power of energy, and thriving with a growth mindset. As a world champion triathlete and winner of twelve ITU World Cup races, PLUS founder of two nonprofits, Siri will liftup and energize #FearlessFundraisers with how to bring the best out in ourselves and our teams.

September 12
10:40 AM

General Session: Day 2 Keynote & Raise Awards, cont.

1 hour 20 minutes | 10:40 AM - 12:00 PM | General Sessions |

An Inspiring Day 2 Keynote Session to Be Announced Soon!

Close Bio

Shanna Adamic


Executive Director
& Raise Emcee

Shanna Adamic is Executive Director for the Oracle Health Foundation, a global leader in healthcare technology. She also serves as Executive Director of Cerner Charitable Foundation, passionately advocating for equitable access to healthcare for children and reducing disparities in communities around the world. 

As a rare brain tumor survivor, Shanna remains committed to Cerner’s purpose of helping health happen. Her training as a former NFL cheerleader is core to her competitive, bold and optimistic personality. She is a powerful, passionate speaker delivering messages of empowerment and hope to fellow philanthropy professionals. 

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
10:10 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 35 minutes | 10:10 AM - 11:45 AM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session, as we kick off Raise 2022 with a welcome from OneCause CEO Steve Johns and special recognition of #FearlessFundraisers with our annual Raise Awards.

The electric Shanna Adamic, Executive Director of the Cerner Charitable Foundation and Raise alumni speaker, will inspire all with lessons on life callings, leadership, and resilience. Come learn how Shanna’s optimism and determination help her adapt in changing corporate environments and propel her philanthropic mission forward.

September 13
3:30 PM

Go Forth Fundraisers Panel

45 minutes | 3:30 PM - 4:15 PM | General Sessions |

Join us as we wrap #Raise2022. Experience the energy and excitement of our closing session. Our final panel explores what it truly means to be #Fearless as a fundraiser, leader, and organization. Hear dynamic Emcee Reggie Rivers, Keynote Shanna Adamic, and OneCause VP of Marketing (and former fundraiser) Kelly Velasquez-Hague, get real on life and fundraising. This dynamic roundtable will arm you with powerful insights to journey forth, taking lessons learned back to your teams and causes.

Close Bio

Reggie Rivers

President &
Raise Emcee

Reggie is a former Denver Broncos running back who played 6 seasons in the NFL. In 2013, he founded The Gala Team, and has grown the company from 6 events that first year to hundreds of events annually. The Gala Team supported nonprofits of all shapes and sizes during the COVID-19 virtual pivot, becoming a trusted resource for strategies and thought leadership.Reggie is also a media personality and author, who has worked in newspaper, radio and television in Denver. He has written five books, the latest is the award winning novel, “The Colony: A Political Tale”. Reggie’s professional variety ultimately led him to his find his true love in life — serving as a benefit auctioneer to help nonprofits achieve their fundraising goals.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
10:45 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 25 minutes | 10:45 AM - 12:10 PM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session as we kick off Raise 2023, live from Nashville! Get pumped up with a welcome from OneCause CEO, Steve Johns and special recognition of #FearlessFundraisers with our annual Raise Awards.

Then, the electric Siri Lindley will inspire us all with lessons on grit, resilience, the power of energy, and thriving with a growth mindset. As a world champion triathlete and winner of twelve ITU World Cup races, PLUS founder of two nonprofits, Siri will liftup and energize #FearlessFundraisers with how to bring the best out in ourselves and our teams.

September 12
10:40 AM

General Session: Day 2 Keynote & Raise Awards, cont.

1 hour 20 minutes | 10:40 AM - 12:00 PM | General Sessions |

An Inspiring Day 2 Keynote Session to Be Announced Soon!

September 12
1:20 PM

The Data & Strategy Behind Your Most Successful Fundraising Gala Yet

55 minutes | 1:20 PM - 2:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

Organizing a successful fundraising gala can be a daunting task, but it doesn’t have to be. In this session, Ryan and Reggie will explore data-driven strategies that can help you plan and execute your most successful fundraising gala yet.

They’ll delve into the key elements of successful fundraising events, including event planning, attendee engagement, and donor retention. Then, they’ll examine the importance of leveraging data to drive decision making and explore the various types of data that can inform your fundraising strategies.

Whether you’re a nonprofit organization seeking to boost your fundraising efforts, or development professional looking to enhance your skills, you’ll gain valuable insights and practical tips to help you achieve fundraising goals.

Key Takeaways:

  • Uncover data insights to expand your invitation list to include untapped potential
  • Understand who the key people are that you need to connect with at your event.
  • Strategies for making your event more relational, meaningful, and transformational.
  • Tactics for follow-up that will convert more attendees to key multi-year donors.

September 12
4:30 PM

Raise 2023 Conference Close

30 minutes | 4:30 PM - 5:00 PM | General Sessions |

Join Emcees Reggie Rivers & Shanna Adamic and OneCause CEO, Steve Johns, for a fun, heartwarming, and one-of-a-kind Raise 2023 conference close out.

We’ll also announce the live Raise Raffle, where lucky winners take home fabulous prizes. Winners must be present!

2023 Speakers

Deborah Barge

Deborah Barge

Big Brothers Big Sisters of America, Chief Development Officer

Mark Becker

Mark Becker

Cathexis Partners, Founding Partner

Ryan Carpenter

Ryan Carpenter

Pursuant & GivingDNA, VP of Client Success

Christal Cherry

Christal Cherry

The Board Pro, Principal & CEO

Close Bio

Deborah Barge

Chief Development Officer

Deborah Barge is a leader of philanthropic culture and partnership at Big Brothers Big Sisters of America serving as Chief Development Officer in service to the largest JEDI-focused your mentoring program in the nation. Over the past 20+ years, Deborah has led teams and partnerships that have generated more than $1 billion to the causes and missions she has served. As a BIPOC female in the industry, Deborah brings an authentic perspective to our work to solve the worlds most complex problems through our mission-based endeavors. She is a #FearlessFundraiser favorite and five-time Raise speaker alum.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
4:00 PM

Panel: New School Meets Old School Fundraising — Creating Meaningful Donor Experiences In a Digital World

1 hour | 4:00 PM - 5:00 PM | General Sessions |

Email appeals. Text fundraising. Online giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base! But how do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising?

Join top industry experts as they share how organizations of all sizes can blend emerging technology and “analog” fundraising to create stronger stakeholder and audience connections and raise more money. It’s new school meets old school fundraising for success!

This panel will feature live Q&A from the audience. It’s your chance to ask what’s on your mind!

Close Bio

Mark Becker

Founding Partner

Mark founded Cathexis Partners in 2008, providing technical and consultative services to nonprofits of all sizes and all verticals. He previously served as director of IT consulting at a fundraising event production company focused on nonprofits. For more than 20 years, Mark has supported hundreds of nonprofit online fundraising efforts.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
9:35 AM

Peer-to-Peer Fundraising Roundtable

55 minutes | 9:35 AM - 10:30 AM | Event, Peer-to-Peer, & Auction Fundraising |

Join industry experts as we explore what’s new in peer-to-peer and what social giving strategies are unlocking generosity with today’s donors.

Close Bio

Ryan Carpenter

VP of Client Success

Prior to joining Pursuant Ryan spent time both on the agency side at THD, within a nonprofit at Year Up and offering nonprofit software solutions with Causemo. He has experience and interest in developing innovative strategies that efficiently identify, cultivate and solicit donors and prospects through effective engagement tactics. He has a keen ability to synthesize large data sets and identify the underlying trends and points of importance. Ryan has a proven track record in creating successful cross-channel donor engagement strategies that will deepen donor relationships with organizations and upgrade those with the most capacity and inclination to give.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
1:20 PM

The Data & Strategy Behind Your Most Successful Fundraising Gala Yet

55 minutes | 1:20 PM - 2:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

Organizing a successful fundraising gala can be a daunting task, but it doesn’t have to be. In this session, Ryan and Reggie will explore data-driven strategies that can help you plan and execute your most successful fundraising gala yet.

They’ll delve into the key elements of successful fundraising events, including event planning, attendee engagement, and donor retention. Then, they’ll examine the importance of leveraging data to drive decision making and explore the various types of data that can inform your fundraising strategies.

Whether you’re a nonprofit organization seeking to boost your fundraising efforts, or development professional looking to enhance your skills, you’ll gain valuable insights and practical tips to help you achieve fundraising goals.

Key Takeaways:

  • Uncover data insights to expand your invitation list to include untapped potential
  • Understand who the key people are that you need to connect with at your event.
  • Strategies for making your event more relational, meaningful, and transformational.
  • Tactics for follow-up that will convert more attendees to key multi-year donors.
Close Bio

Christal Cherry

Principal & CEO

Christal M. Cherry, The Board Pro, worked 23 years as a nonprofit fundraiser serving higher education institutions, seminaries, and human service organizations. Now as a board consultant for nonprofits, she equips and empowers boards to support their missions and change the world.

Christal has enjoyed training and speaking engagements with Candid, Bloomerang, Network for Good, QGiv, Keela and Nonprofit Hub.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
9:35 AM

Fired Up Board Fundraising with a DEIB Lens

55 minutes | 9:35 AM - 10:30 AM | Storytelling, Brand, & Leadership |

Join Christal Cherry to discover how boards can get fired up about raising funds for their organizations! She’ll also discuss how fundraising is evolving to center diverse communities, development officers, and high net worth donors.

After this session, you’ll understand the motivating factors behind the giving patterns of diverse donors, how to lean in to stewarding your donors, why trust-based relationships are so important, and how to ensure equity is at the core of your fundraising practices.

Key Takeaways:

  • What motivates diverse donors to give.
  • The value of trust-based relationships when stewarding donors.
  • The ins and outs of centering equity in fundraising.
Nikki DeFalco

Nikki DeFalco

OneCause, Senior National Customer Success Manager

Rachel D’Souza-Siebert

Rachel D’Souza-Siebert

Gladiator Consulting, Founder & Chief Purpose Officer

Mallory Erickson

Mallory Erickson

Mallory Erickson Coaching LLC,
CEO & Creator

Benjamin Farrell

Benjamin Farrell

Custom Benefit Auctions, Fundraising Auctioneer

Close Bio

Nikki DeFalco

Senior National Customer Success Manager

Nikki DeFalco is a Senior National Customer Success Manager at OneCause. She spent 15 years in the nonprofit industry at JDRF in fundraising and development on a national, regional, and local level before joining OneCause in October 2020. Nikki would say her top passion is fundraising strategy and relationship building, but she also has extensive expertise in major gifts and signature events. She truly is passionate about helping nonprofits fundraise while keeping their mission at the center of all they do!

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
2:30 PM

Take Your Special Event to the Next Level With Peer-to-Peer Fundraising

55 minutes | 2:30 PM - 3:25 PM | Event, Peer-to-Peer, & Auction Fundraising |

The integration of peer-to-peer into special events isn’t a new concept, but it is an emerging success trend many nonprofits are incorporating. This session is about integrating peer-to-peer into your special events through ambassador fundraising, OneCause Fundraising Pages, and Donate-to-Vote.

KEY TAKEAWAYS:

Key Takeaways:

  • Explore how to incorporate peer-to-peer fundraising into your events.
  • Walk away with easy-to-execute strategies from real-life nonprofits.
  • Learn how to leverage tech to streamline and grow fundraising.
Close Bio

Rachel D’Souza-Siebert

Founder & Chief Purpose Officer

Rachel D’Souza-Siebert is the founder of Gladiator Consulting, a boutique firm serving nonprofits across the US. Through Gladiator, Rachel has served as an innovator and pioneer in the Community-Centric Fundraising movement, a global initiative to reimagine the nonprofit sector through a lens of radical collaboration, racial equity, social justice, and decolonization. Rachel is a proud member of the Community-Centric Fundraising Global Council, a body of 25 individuals helping guide and resource the movement. Additionally, Rachel is currently the president-elect for the Association of Fundraising Professionals Greater St. Louis Regional Chapter and has been an active supporter of the Young Nonprofit Professionals Network and EPIP -Emerging Professionals in Philanthropy.
Rachel brings attention to the incredible work happening in the St. Louis region. Her thought leadership has appeared in Blackbaud Institute’s 2021 npExperts publication The Great Reset, NeonOne’s 2022 report, Donors: Understanding The Future of Individual Giving, and on the Season 4 premiere of the Ethical Rainmaker podcast. She has raised awareness of the potential for transformation in our sector through webinars and panel conversations in partnership with Bloomerang, the Independent Sector, BBCon, numerous AFP chapters, and this spring, will host a session and the Collective Impact’s Forum’s Collective Impact Action Summit.
Rachel is the proud mama to her two children, Cameron and Emelia, and makes her home in the Shaw Neighborhood. Rachel enjoys spending time with her kids, Peloton workouts, and Instagram. Currently, she is pursuing her second Masters Degree at the Washington University School of Law and upon completing her studies in 2024, hopes to build more transformative connections between the nonprofit and public sectors.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
1:30 PM

Bringing Community-centric & Anti-racist Fundraising Principles into Event Planning

55 minutes | 1:30 PM - 2:25 PM | Storytelling, Brand, & Leadership |

As most fundraisers know, event fundraising doesn’t just happen the day of the event. It takes intentional planning, thought, and hard work. As fundraisers, we also need to look beyond the event details and tasks – and challenge ourselves to incorporate antiracist and community-centric principles into every stage of our event planning.

In this panel, Rachel D’Souza-Siebert will facilitate a conversation between individuals from different convenings and nonprofit organizations. The conversation will explore how event planners and organizers can bring Community-Centric and Antiracist fundraising principles into the event space and community-oriented events to help their missions and fundraising truly blossom.

Key Takeaways:

  • Moving from transactional to transformative events with systems change and antiracism.
  • Creating events that connect diverse stakeholders and donors to organizations.
  • Strategies to steward and cultivate relationships with donors after the event.
Close Bio

Mallory Erickson


CEO & Creator

Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising, aimed at supporting nonprofit leaders to fundamentally change the way they lead and fundraise. Through her signature framework, the Power Partners Formula™️, Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals. As of 2022, she had trained over 60,000 fundraisers using elements of her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy. If you want to feel differently about fundraising as well as clear and excited about your next steps, Mallory’s work is for you.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
8:35 AM

Maximizing Your Fundraising Flow: Harnessing the Power of Strategic Event Design

55 minutes | 8:35 AM - 9:30 AM | Event, Peer-to-Peer, & Auction Fundraising |

Fundraising events are crucial for organizations to raise funds and support your cause. But in recent years, events have been challenged by cancellations, uncertainty, and shifting needs. As a result, many organizations have lost their event “mojo” or have not found a new event design that is right for them.

Using elements from their signature course, Mallory will guide you in understanding your funders and prospective funders, and how to build a multi-sensory experience that inspires giving and leaves a lasting impression. The session will also cover the important process of asset mapping, where you will learn how to identify and leverage the assets of your organization and event in outreach efforts.

During the session, you will have the opportunity to practice these skills and learn how to turn your assets into corresponding sponsorship benefits for your events. Mallory will also provide guidance on how to effectively use these assets in outreach emails to secure sponsors and ticket sales. By the end of the session, you will have a clear understanding of how to design or elevate your fundraising events to raise more than ever before, making a greater impact on your cause and finding your fundraising flow.

Key Takeaways:

  • Uncover and challenge your limiting beliefs about fundraising events.
  • Develop strategies for attracting and engaging the right funders, volunteers, and community members to maximize fundraising and achieve goals.
  • Understand your funders and prospective funders, and how to build a multi-sensory experience that inspires giving and leaves a lasting impression.
  • Identify and leverage the most effective assets of your events for sponsorship, ticket sales, auctions, paddle pledges, etc.
Close Bio

Benjamin Farrell

Fundraising Auctioneer

Benjamin Farrell has been helping charities since 2004 raise more money with terrific events. His company, Custom Benefit Auctions has a team for four professional auctioneers and works nationwide wide helping nonprofits. CBA hosts over 200 events per year.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
9:35 AM

Back to the Ballroom: Giving a Big Boost to Your Live Event

55 minutes | 9:35 AM - 10:30 AM | Event, Peer-to-Peer, & Auction Fundraising |

2022 was one the most successful years of fundraising for many nonprofits. The re-emergence of event fundraising post-pandemic and how nonprofits charted record fundraising is a powerful story worth examining. What was the key to success? What were the emerging trends? How do fundraising events make the most profits?

Come find out the secrets, using lessons and insights gleaned from hundreds of events around the country!

This session will break down real-world fundraising strategies from small one-person charities to nationwide nonprofits. Attendees will learn new timeline strategies, fund-a-need techniques, interactive games, and the innovative live auction ideas. The best part: it will all be actionable, so you can take home to-dos for your next event.

Key Takeaways:

  • Understand clearly defined strategies you can apply to any size event.
  • Learn how to empower volunteers and committee members to take ownership.
  • Discover how to incorporate new ideas with energy, excitement, and enthusiasm.
Erika Glebocki

Erika Glebocki

Connecticut Children's Foundation, Associate Manager of Philanthropic Events

Taylor Hahn

Taylor Hahn

Marshfield Clinic Health System Foundation, Program Officer

Tiffany Halan

Tiffany Halan

Marshfield Clinic Health System Foundation, Director of Foundation Operations

Kim Hall

Kim Hall

OneCause, Senior Peer-to-Peer Fundraising Consultant

Close Bio

Erika Glebocki

Associate Manager of Philanthropic Events

Erika Glebocki has over 10 years of experience engaging audiences in health care, higher education and sports and entertainment through the lens of community engagement and philanthropy. Passionate about creating an impactful and mission driven experience, Erika works to create meaningful relationships with volunteers, donors and community members to elevate philanthropic outcomes.

Currently, Erika is the Associate Manager of Philanthropic Events at Connecticut Children’s Foundation. Erika oversees three signature fundraising events at the Foundation – Superhero Sunday, Aces for Kids Golf Outing, and Sip Stands. In addition, she manages the Create Your Own Fundraiser program, which is the organization’s peer-to-peer platform.

She earned her Bachelor’s Degree in Sports Management from Adelphi University and her dual Master’s Degree in Sports Business Management and Business Administration from the University of Central Florida.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
2:20 PM

Level Up Your Fundraising Success with Unique Event Offerings

55 minutes | 2:20 PM - 3:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

Events are like businesses competing for consumers’ attention. To attract and engage diverse audiences that can level up your fundraising results, you need a unique event concept that stands out.

This session will present the strategies and tactics utilized in four unique events that will help you identify the right event and develop creative promotional strategies, unique on-site guest experiences, and post-event engagement opportunities that will generate year-over-year revenue increases. You’ll learn from Connecticut Children’s Gala, Geno for the Kids Series, Concorso Ferrari & Friends, and Superhero Sunday.

Key Takeaways:

  • The framework to develop a unique event concept that is tailored to achieve your goals.
  • Tips to identify, attract, and engage diverse volunteers from different social circles to support all aspects of your event’s success.
  • Practical skills you can apply from case studies of successful and unique events.
Close Bio

Taylor Hahn

Program Officer

Taylor always has a goal for herself and her team—to raise the bar and continue to raise it.

Taylor is a Children’s Miracle Network Hospitals Program Officer for Marshfield Children’s Hospital and Marshfield Clinic Health System Foundation. She goes above and beyond with each individual donor, partnering local business and grateful patient that she works toward engaging in our mission.

Initially starting as an intern in 2015, Taylor continued her education, returned to the team as a special events assistant in 2018 and accepted her current role in 2021. Taylor has a Bachelor of Arts degree in Organizational Communication but her true expertise is in personalized engagement and impact. She strives to find unique ways to connect donors to our mission and excels at thoughtful and intentional stewardship.

Three things Taylor loves—finding the perfect gift for a loved one, planning and hosting a party, and enjoying her morning coffee outside on her patio!

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
2:30 PM

Passion, People & Purpose: Add Impact to Your Special Events to Foster Meaningful Relationships

55 minutes | 2:30 PM - 3:25 PM | Event, Peer-to-Peer, & Auction Fundraising |

This session will walk you through the importance of tying every fundraising event detail back to the people. We all know that fundraising is about building relationships, but did you know that every detail of your event can help foster deeper connections with your supporters?

So, what about the details? From live and silent auctions to mobile bidding, raffles and fund-a-need, utilize the intricate strengths of each of your fundraising professionals and volunteers to plan and implement events that raise more money, build better awareness for your cause, and leave your attendees wanting to come back.

We will also dive into sponsor engagement and why it is vital to the success of your event. Learn how to make your sponsors feel valued from the time you ask for their support to the time you say ‘thank you’ post-event. And lastly, learn how to fundraise, and friend-raise, through the use of genuine speakers that ignite passion and stories that tug on the heart strings.

Key Takeaways:

  • Explore new event ideas to build better engagement.
  • Cultivate better sponsor and attendee relationships through attention to detail.
  • Be intentional in thanking and stewarding your donors.
  • Learn to think creatively when choosing speakers and stories of impact.
Close Bio

Tiffany Halan

Director of Foundation Operations

Having a background in exercise and sport science, Tiffany transitioned to a career in fundraising when she moved back to rural Wisconsin in 2011 and had an opportunity to use her dynamic background in building relationships and leading teams to advance the philanthropic mission of the area’s rural healthcare system. As Director of Operations for Marshfield Clinic Health System Foundation, Tiffany oversees special event fundraising, volunteer fundraising, sponsor engagement, Children’s Miracle Network Hospitals program and Foundation operations. Leading a team of remarkably creative fundraising professionals, she is pushed to raise expectations and reimagine fundraising each day!

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
2:30 PM

Passion, People & Purpose: Add Impact to Your Special Events to Foster Meaningful Relationships

55 minutes | 2:30 PM - 3:25 PM | Event, Peer-to-Peer, & Auction Fundraising |

This session will walk you through the importance of tying every fundraising event detail back to the people. We all know that fundraising is about building relationships, but did you know that every detail of your event can help foster deeper connections with your supporters?

So, what about the details? From live and silent auctions to mobile bidding, raffles and fund-a-need, utilize the intricate strengths of each of your fundraising professionals and volunteers to plan and implement events that raise more money, build better awareness for your cause, and leave your attendees wanting to come back.

We will also dive into sponsor engagement and why it is vital to the success of your event. Learn how to make your sponsors feel valued from the time you ask for their support to the time you say ‘thank you’ post-event. And lastly, learn how to fundraise, and friend-raise, through the use of genuine speakers that ignite passion and stories that tug on the heart strings.

Key Takeaways:

  • Explore new event ideas to build better engagement.
  • Cultivate better sponsor and attendee relationships through attention to detail.
  • Be intentional in thanking and stewarding your donors.
  • Learn to think creatively when choosing speakers and stories of impact.
Close Bio

Kim Hall

Senior Peer-to-Peer Fundraising Consultant

Kim has 10+ years experience working with nonprofits to set up and execute both onsite and online fundraising campaigns. She started her career as a teacher, took time off to be home with her 3 children, and then found her way to OneCause. Some of her favorite current roles are: Senior Peer-to-Peer Consultant, Lifelong Learner, Creative Problem Solver, Helper, Speaker, Teacher, Mother, Wife, Nana, Friend, Reader, Musical Theatre Lover, Volunteer Usher, TV Binge Watcher, Bread Baker, Beginner Yogi, Dog Walker, Map Reader, Direction Giver, Extended Family IT/Software/Computer Support Specialist, and Vacation Planner.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
2:20 PM

The Peer-to-Peer Donor & Engagement Journey

55 minutes | 2:20 PM - 3:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

Join Kim and Jenna as they explore the peer-to-peer and online fundraising journey of attracting donors, keeping them engaged, and, most importantly, how to get them coming back year after year.

Using new OneCause research and real-world campaign success stories, including run/walk/rides, DIY, ambassador fundraising, and year-end giving campaigns, Kim and Jenna will show you how to deepen your online and social donor engagement, and increase retention.

Key Takeaways:

  • Strategies for P2P and online fundraising donor engagement and retention.
  • Inspiring examples of strategies-in-action from successful nonprofits, ready for you to implement in your own campaigns!
  • Insights to the successes and struggles of diverse campaigns and organizations.
Lori L. Jacobwith

Lori L. Jacobwith

Ignited Fundraising, Founder

Steve Johns

Steve Johns

OneCause,
CEO

Patrick Kirby

Patrick Kirby

Do Good Better Consulting, Founder

Kurt Knotts

Kurt Knotts

Connecticut Children's Foundation, Manager of Philanthropic Events

Close Bio

Lori L. Jacobwith

Founder

Lori L. Jacobwith is the Founder of Ignited Fundraising. The sweet spot of her work is to help organizations put a face on their impact by sharing inspiring, ethical mission moment stories.

For more than 35 years Lori has had a laser focus on helping nonprofit staff & board members implement fundraising solutions that put ease and joy into raising money.

To date, she’s helped nonprofit organizations raise more than $500 million.

Public speaking & training remain her passion in her quest to fulfill her personal mission of helping as many nonprofit organizations as possible exceed their annual fundraising results.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
2:30 PM

Video Is NOT the Future. It’s the NOW!

55 minutes | 2:30 PM - 3:25 PM | Storytelling, Brand, & Leadership |

Nonprofit organizations MUST use video to meet their goals. That’s a fact no one can deny. But, there are barriers to collecting, organizing, and sharing community-generated content (CGC). As a result, most nonprofits put video creation on their long-term to-do list instead of making it a priority! Join Chris and Lori as they look to educate and empower nonprofit professionals to use video to support ALL of their organization’s goals. Their “Collect, Organize, and Share” system is tried and true, and they’re ready to share it with you!

They have seen organizations use the power of video to: enhance fundraising, amplify special events, create a connected internal culture, build program strategy, harness program feedback, execute their mission, and more. Chris and Lori will share real-life case studies, then challenge you to think about how video can enhance your nonprofit goals.

This session is for every mission, every budget, and every department! BONUS CONTENT:  Lori will round out the session with 5 tips to driving contributions using video.

Key Takeaways:

  • Learn how to easily leverage authentic community-generated content (CGC).
  • Think critically about integrating video into every aspect of your fundraising.
  • Understand the value of using video storytelling to support fundraising goals.
Close Bio

Steve Johns


CEO

Steve Johns is an experienced leader who’s passionate about helping nonprofits build a better tomorrow. He brings over 30 years of experience in technology, corporate development, venture capital, event production and entrepreneurship to his role as Chief Executive Officer at OneCause. For the last nine years, Steve has led the award-winning team at OneCause to surpass $5 billion raised for its 6,000+ nonprofit customers. Steve’s concentration focuses on being a strategist, visionary, influencer, and change agent for the organization.

He brings a fresh perspective to the team with his previous experiences as a senior executive in the Fortune 500, as well as successful early-stage start-up investing and scale-up executive leadership. Steve served on the Motorola Research Visionary Board and was a pioneer member of DePaul’s Coleman Entrepreneurship Center Blue Print Mentoring Program. He currently serves on the board for TechPoint helping guide growth initiatives for the Indiana tech industry.

In 2022, Steve added “author” to his resume with the release of his debut book, “Fearless: Leadership Lessons at the Crossroads.”

Steve earned a BA in business and accounting from Augustana College and began his career as a CPA.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
10:45 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 25 minutes | 10:45 AM - 12:10 PM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session as we kick off Raise 2023, live from Nashville! Get pumped up with a welcome from OneCause CEO, Steve Johns and special recognition of #FearlessFundraisers with our annual Raise Awards.

Then, the electric Siri Lindley will inspire us all with lessons on grit, resilience, the power of energy, and thriving with a growth mindset. As a world champion triathlete and winner of twelve ITU World Cup races, PLUS founder of two nonprofits, Siri will liftup and energize #FearlessFundraisers with how to bring the best out in ourselves and our teams.

September 12
10:40 AM

General Session: Day 2 Keynote & Raise Awards, cont.

1 hour 20 minutes | 10:40 AM - 12:00 PM | General Sessions |

An Inspiring Day 2 Keynote Session to Be Announced Soon!

September 12
4:30 PM

Raise 2023 Conference Close

30 minutes | 4:30 PM - 5:00 PM | General Sessions |

Join Emcees Reggie Rivers & Shanna Adamic and OneCause CEO, Steve Johns, for a fun, heartwarming, and one-of-a-kind Raise 2023 conference close out.

We’ll also announce the live Raise Raffle, where lucky winners take home fabulous prizes. Winners must be present!

Close Bio

Patrick Kirby

Founder

Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we’ve always done it this way” is the most dangerous phrase in the English language.

Patrick has spent nearly 2 decades working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, most notably as the Senior Director of Development at the Cystic Fibrosis Foundation in Minneapolis, MN and the Chief Development Officer at the Anne Carlsen Center, based in Jamestown, ND.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
1:30 PM

The Robots Are Winning: How to Ensure Your Nonprofit Skills Are AI-Proof

55 minutes | 1:30 PM - 2:25 PM | Fundraising Strategy & Donor Engagement |

As a nonprofit fundraiser, you know firsthand the importance of every dollar that helps achieve your organization’s mission. That’s why it’s essential to find creative, effective ways to raise funds and engage donors.

But… what if the robots have already found the solution and are using skills to develop incredible ways to create, repurpose, and utilize artificial intelligence (AI)?

At first glance, AI might seem like a threat to job security, with analysts predicting that as much as 50% of current jobs may be lost or replaced by AI by 2030. But don’t despair! While AI is capable of handling certain tasks, it is not able to possess the “soft skills” or “human skills” that are necessary to building truly deep relationships with your donors. These skills, like communication, leadership, empathetic listening, and connection, are what set us apart from the machines.

So, how can you use AI as a fundraising tool and integrate soft skills to remain relevant in the nonprofit industry?

Key Takeaways:

  • Benefits of Chat GPT, Open AI, and other AI resources as fundraising tools.
  • How AI can help with personalization and convenience in the donor experience.
  • The role of and how to develop soft skills to remain relevant and valuable.
Close Bio

Kurt Knotts

Manager of Philanthropic Events

Kurt Knotts understands the passion of volunteers to support a mission. Having lost a child to cancer, he changed careers to pursue philanthropy at Connecticut Children’s. He has 13 years of experience working in philanthropic event management, development, and donor engagement – from a celebrity golf tournament and dinner to a 1000-participant road race. He connects on a personal level to the volunteers and committees raising funds for Connecticut Children’s, and his background fuels his ability to create unique, mission-based experiences at his events.

Currently, Kurt serves as the Manager of Philanthropic Events at Connecticut Children’s Medical Center Foundation. During his tenure, he has increased philanthropic event revenue under his pervue by 435%, created a unique charity series out of a single celebrity golf tournament, and grown a peer-to-peer event, PJ Day for the Kids, to a statewide initiative in Connecticut.

Kurt graduated from Hartwick College with a Bachelor of Arts Degree in Geology.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
2:20 PM

Level Up Your Fundraising Success with Unique Event Offerings

55 minutes | 2:20 PM - 3:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

Events are like businesses competing for consumers’ attention. To attract and engage diverse audiences that can level up your fundraising results, you need a unique event concept that stands out.

This session will present the strategies and tactics utilized in four unique events that will help you identify the right event and develop creative promotional strategies, unique on-site guest experiences, and post-event engagement opportunities that will generate year-over-year revenue increases. You’ll learn from Connecticut Children’s Gala, Geno for the Kids Series, Concorso Ferrari & Friends, and Superhero Sunday.

Key Takeaways:

  • The framework to develop a unique event concept that is tailored to achieve your goals.
  • Tips to identify, attract, and engage diverse volunteers from different social circles to support all aspects of your event’s success.
  • Practical skills you can apply from case studies of successful and unique events.
Katie Koglman

Katie Koglman

United Way of Wayne and Holmes Counties, CEO

Cherian Koshy

Cherian Koshy

Nonprofit OS,
Founder

Nicholas Kristock

Nicholas Kristock

Fleece & Thank You, CEO

Ryan Love

Ryan Love

OneCause, Customer Success Manager

Close Bio

Katie Koglman

CEO

Challenge accepted! Katie hits issues head on with creative solutions. Once voted, “most likely to prove us all wrong”, she does not back down. As CEO of United Way of Wayne and Holmes Counties, Katie is fearless in her pursuit of nonprofit excellence and fundraising success. If Katie is not drafting strategies or asking people for donations, she can be found dancing around the fire pit at the campground or shredding the karaoke stage ~badly~ somewhere. She’s a #FearlessFundraiser favorite and top-rated Raise speaker alum.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
9:35 AM

Delegate & Elevate to Raise More Money!

55 minutes | 9:35 AM - 10:30 AM | Fundraising Strategy & Donor Engagement |

The most common complaint from fundraisers is that they don’t have enough time to get the job done. Join Katie Koglman as she shares how the United Way of Wayne and Holmes Counties, Inc. has put the EOS system to work in order to work smarter and continue to hit fundraising goals.

EOS, also known as Traction, is a powerful business model for creating a unified vision, get the right talent in the right roles, and unlock organizational potential to reach beyond your goals. Nonprofits of any shape and size can use EOS for transformative results. In this session, Katie will show you how you and your team can do your best work ever!

Key Takeaways:

  • Determine which tasks to delegate and which are for you.
  • Understand how you can implement the Delegate and Elevate Framework, regardless of your position in your organization.
  • Learn what it means to do your best work to advance your organization and yourself.
Close Bio

Cherian Koshy


Founder

Cherian Koshy is a Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He is the Vice President of Development at Merit America and the founder of the Nonprofit Operating System. He has raised over $100M for various nonprofits, holds advanced certifications in Behavioral Economics, and was a former successful debating coach. He is a sought-after trainer and speaker, and his thought leadership has been featured in several publications.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
1:30 PM

The Robots Are Winning: How to Ensure Your Nonprofit Skills Are AI-Proof

55 minutes | 1:30 PM - 2:25 PM | Fundraising Strategy & Donor Engagement |

As a nonprofit fundraiser, you know firsthand the importance of every dollar that helps achieve your organization’s mission. That’s why it’s essential to find creative, effective ways to raise funds and engage donors.

But… what if the robots have already found the solution and are using skills to develop incredible ways to create, repurpose, and utilize artificial intelligence (AI)?

At first glance, AI might seem like a threat to job security, with analysts predicting that as much as 50% of current jobs may be lost or replaced by AI by 2030. But don’t despair! While AI is capable of handling certain tasks, it is not able to possess the “soft skills” or “human skills” that are necessary to building truly deep relationships with your donors. These skills, like communication, leadership, empathetic listening, and connection, are what set us apart from the machines.

So, how can you use AI as a fundraising tool and integrate soft skills to remain relevant in the nonprofit industry?

Key Takeaways:

  • Benefits of Chat GPT, Open AI, and other AI resources as fundraising tools.
  • How AI can help with personalization and convenience in the donor experience.
  • The role of and how to develop soft skills to remain relevant and valuable.

September 11
4:00 PM

Panel: New School Meets Old School Fundraising — Creating Meaningful Donor Experiences In a Digital World

1 hour | 4:00 PM - 5:00 PM | General Sessions |

Email appeals. Text fundraising. Online giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base! But how do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising?

Join top industry experts as they share how organizations of all sizes can blend emerging technology and “analog” fundraising to create stronger stakeholder and audience connections and raise more money. It’s new school meets old school fundraising for success!

This panel will feature live Q&A from the audience. It’s your chance to ask what’s on your mind!

Close Bio

Nicholas Kristock

CEO

Nich is a former international soccer player turned serial entrepreneur and servant leader, and he has found his fit in the entrepreneurial world by building businesses that solve problems.

After two seasons of soccer in Australia, Nicholas moved back to Michigan in 2015 and founded Fleece & Thank You, an innovative 501(c)3 organization that provides psychosocial support and programs to children in the hospital and provides comfort to 22 children’s hospitals and units in Michigan. Fleece & Thank You has also rolled out Grateful Human, an apparel brand targeted for people that love sharing what they are thankful for. Nicholas still serves as Fleece & Thank You’s President and Executive Director.

His venture portfolio extends beyond social impact and philanthropy, as he also is the Founder and CEO of KindKatch, a personalized video engagement platform for brands who want to capture attention and drive deeper relationships with their audience.

Something interesting about Nicholas is that he has bungee’d the tallest bungee jump in the Southern Hemisphere and has also lived homeless for a week in Sydney, Australia as a member of the startup team for Orange Sky Laundry, the world’s first mobile laundry service for the homeless. He’s a #FearlessFundraiser favorite and top-rated Raise speaker alum.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
8:35 AM

Lapsed Donors: Is It Worth Winning Them Back and How Do I Do It?

55 minutes | 8:35 AM - 9:30 AM | Fundraising Strategy & Donor Engagement |

Awkward… a donor didn’t give you another gift this year. Should you try to win back your lapsed donors, and is there a right and wrong way to woo them? How many dollars do you leave on the table by NOT running win-back campaigns with your lapsed donors? How many learning lessons are you missing out on by NOT engaging with this category of donors?

In this session, you’ll learn common reasons donors lapse, how to glean insights from these donors, and how to execute a best-in-class strategy to win back donors at a higher rate.

Key Takeaways:

  • Common reasons why donors lapse.
  • Insights from lapsed donors.
  • Strategies to win back donors and squeeze lost dollars through running a proper win-back campaign.
Close Bio

Ryan Love

Customer Success Manager

Ryan Love is a Customer Success Manager at OneCause, where he helps nonprofits power their incredible missions every day. He brings boots-on-the-ground experience to his role, having served for three years as the VP of Resource Development for Big Brothers Big Sisters of Central Ohio. Outside of work, Ryan loves cooking (he has all the gadgets), teaching his dog new ways to communicate, and playing DnD with his wife and friends.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
1:20 PM

Reading The Tea Leaves – How Your Event Data Can Help You See Into The Future

55 minutes | 1:20 PM - 2:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

The fundraising event has ended, so now the work can begin! Wait, what? You’ve just spent months planning and hosting your fundraiser. Shouldn’t it be time to rest, relax, and reap the rewards? Absolutely, BUT the event isn’t the end of the journey… it’s the path to unlocking fundraising potential!

Donor Acquisition Cost (DAC) is a critical metric to any development team. It can cost 50% – 100% more to acquire a new donor than the dollars collected. Learning how to retain donors and turn them into recurring supporters is a must-have strategy for every #FearlessFundraiser. In this session, you’ll learn how to utilize your event data to make informed, intentional moves to turn one-time event donors into repeat supporters of your mission.

Steph and Ryan will share why investing time in managing donor data is important, how to deepen your understanding of current donors, reach new markets, and tap into underutilized resources. They’ll also cover what kind of data is important (and where to find it!). Lastly, you’ll put your knowledge to the test by breaking down real-life examples and discussing what the data is saying about you how to turn donors into mission advocates by curating their donor journey!

Key Takeaways:

  • Why you should care about event data.
  • Which event data is important and why.
  • Using data to create recurring donations.
Melissa Macyauski

Melissa Macyauski

The Proper Group, Co-founder & Managing Director

Joshua Meyer

Joshua Meyer

Bloomerang, VP of Demand Gen

Chris Miano

Chris Miano

MemoryFox, Founder & CEO

Jenna Moore

Jenna Moore

OneCause, Senior Curriculum Designer

Close Bio

Melissa Macyauski

Co-founder & Managing Director

Melissa has dedicated over ten years to organizing successful fundraising events across multiple markets in both national and local nonprofits. Her attention to detail and strategic messaging ensure that donors see the impact of their gift throughout the event experience. The results of her dedication have led to increased revenue, lower expenses, and an event experience that encourages donors to dive deeper within the organization for a lasting mission-based relationship.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
1:20 PM

It Takes a Village! Maximizing Events with Secrets to Board & Volunteer Engagement

55 minutes | 1:20 PM - 2:15 PM | Fundraising Strategy & Donor Engagement |

Is your board asleep? Or are you having problems mobilizing volunteers for your special events?

Kacie and Melissa will lay out their strategic process for nonprofits of all sizes (especially small shops!) to maximize board fundraising outreach. From inviting guests, to pre-party gatherings, and onsite engagement tactics we will share practical strategies to grow your event revenue and reach like never before. They will also cover strategies to leverage volunteers to increase your event potential and performance!

As former fundraisers (and Raise speaking alum), this dynamic duo will share easy to uimplement tips for meeting your board and volunteers where they are in their engagement and simple ways to increase involvement. Whether you are a development team of one or a larger organization, Kacie and Melissa can help you create a special events village to maximize fundraising success

Key Takeaways:

  • Event fundraising coaching for board members.
  • Creative and budget friendly cultivation ideas.
  • Tips on reaching and engaging volunteers for events.
  • Best practices for board & volunteer engagement.
Close Bio

Joshua Meyer

VP of Demand Gen

Joshua Meyer brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP, Demand Generation for Bloomerang. Currently, as a member of the Bloomerang marketing team, Josh manages all of the organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for creating positive change and helping nonprofits engage new donors and achieve their fundraising goals. He is a #FearlessFundraiser favorite and top-rated Raise speaker alum.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
8:35 AM

Using Data & Strategy to Effectively Fundraise During Uncertain Times

55 minutes | 8:35 AM - 9:30 AM | Fundraising Strategy & Donor Engagement |

In this session, you’ll get a deep dive into donor retention stats, current giving trends, and the fundraising climate from the fundraiser’s perspective.

We’ll then take what we can learn from this data to help you develop a smart fundraising strategy, including real-world examples and actionable tips you can use to ensure that your donors keep giving – even during uncertain times.

Key Takeaways:

  • Explore the state of donor retention and why donors keep or stop giving.
  • Hear how nonprofits are feeling about the current fundraising climate.
  • Learn smart fundraising strategies that you can implement immediately, plus practical fundraising tips and real-world personal touch examples.
Close Bio

Chris Miano

Founder & CEO

Chris Miano has made it his mission to elevate the stories of real human beings. He believes that through storytelling with grassroots Community-Generated Content (CGC), the world can become a more inclusive and equitable place for everyone.

Chris was born and raised in Buffalo. He spent eight years in the Army traveling around the world and learning about the power of storytelling as a tool to connect with people across many cultures, generations, and socio-economic backgrounds.

When he returned home from Afghanistan, Chris thought about his grandfather who was a WWII Veteran, and how cathartic it would have been to have him around to share stories with. This inspired Chris to create MemoryFox. The organization started as a way to capture the life story of elderly family members, and eventually grew to support mission-driven organizations.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
2:30 PM

Video Is NOT the Future. It’s the NOW!

55 minutes | 2:30 PM - 3:25 PM | Storytelling, Brand, & Leadership |

Nonprofit organizations MUST use video to meet their goals. That’s a fact no one can deny. But, there are barriers to collecting, organizing, and sharing community-generated content (CGC). As a result, most nonprofits put video creation on their long-term to-do list instead of making it a priority! Join Chris and Lori as they look to educate and empower nonprofit professionals to use video to support ALL of their organization’s goals. Their “Collect, Organize, and Share” system is tried and true, and they’re ready to share it with you!

They have seen organizations use the power of video to: enhance fundraising, amplify special events, create a connected internal culture, build program strategy, harness program feedback, execute their mission, and more. Chris and Lori will share real-life case studies, then challenge you to think about how video can enhance your nonprofit goals.

This session is for every mission, every budget, and every department! BONUS CONTENT:  Lori will round out the session with 5 tips to driving contributions using video.

Key Takeaways:

  • Learn how to easily leverage authentic community-generated content (CGC).
  • Think critically about integrating video into every aspect of your fundraising.
  • Understand the value of using video storytelling to support fundraising goals.
Close Bio

Jenna Moore

Senior Curriculum Designer

Jenna has been passionate about helping nonprofits since a young age. Her commitment to helping build a better tomorrow began at the age of 7 when she volunteered for the Samaritan House in Greenville, SC. That same passions carries forward today in her role as the Senior Curriculum Designer with her focus on Online Fundraising for OneCause. Jenna strategizes with nonprofit fundraisers, on how to raise more, reach more, and exceed their fundraising goals. Her experience in graphic design, marketing, and customer education has brought a fresh point of view on Online and Peer-to-Peer fundraising, on how to build and showcase their brands to maximize reach and impact.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
2:20 PM

The Peer-to-Peer Donor & Engagement Journey

55 minutes | 2:20 PM - 3:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

Join Kim and Jenna as they explore the peer-to-peer and online fundraising journey of attracting donors, keeping them engaged, and, most importantly, how to get them coming back year after year.

Using new OneCause research and real-world campaign success stories, including run/walk/rides, DIY, ambassador fundraising, and year-end giving campaigns, Kim and Jenna will show you how to deepen your online and social donor engagement, and increase retention.

Key Takeaways:

  • Strategies for P2P and online fundraising donor engagement and retention.
  • Inspiring examples of strategies-in-action from successful nonprofits, ready for you to implement in your own campaigns!
  • Insights to the successes and struggles of diverse campaigns and organizations.
Emily Newberry

Emily Newberry

OneCause, VP National Accounts

Matt Newsom

Matt Newsom

Custom Benefit Auctions, Auctioneer

Barbara O’Reilly

Barbara O’Reilly

Windmill Hill Consulting LLC, Principal & Founder

Shawn Olds

Shawn Olds

boodleAI,
CEO

Close Bio

Emily Newberry

VP National Accounts

Emily Newberry is sales and strategy leader in the nonprofit SaaS world. She’s passionate about technology and the impact it has on people, organizations and communities.

At OneCause, Emily works directly with national nonprofit organizations and their leaders to understand challenges and opportunities and collaborate on ways to engage donors and use technology to meet fundraising and stewardship goals. She works cross functionally with internal leaders in marketing, product, and operations to ensure we build process and product for today and tomorrow’s opportunities.

Prior to joining OneCause, Emily worked in the nonprofit space, helping align donors to mission, and raising money for life-saving research, treatment and care, and monitoring grant spending and care at two multi-disciplinary health clinics.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
9:35 AM

Peer-to-Peer Fundraising Roundtable

55 minutes | 9:35 AM - 10:30 AM | Event, Peer-to-Peer, & Auction Fundraising |

Join industry experts as we explore what’s new in peer-to-peer and what social giving strategies are unlocking generosity with today’s donors.

Close Bio

Matt Newsom

Auctioneer

Matt is a lifelong entrepreneur who worked in professional sports for many years. After a successful bout with Hairy Cell Leukemia, he personally raised over $750,000 for the Leukemia & Lymphoma Society. Matt turned his experience in event management and public speaking and passion for fundraising into a career, helping hundreds of high-profile nonprofits throughout the United States generate millions of dollars through event-based fundraising.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
9:35 AM

Back to the Ballroom: Giving a Big Boost to Your Live Event

55 minutes | 9:35 AM - 10:30 AM | Event, Peer-to-Peer, & Auction Fundraising |

2022 was one the most successful years of fundraising for many nonprofits. The re-emergence of event fundraising post-pandemic and how nonprofits charted record fundraising is a powerful story worth examining. What was the key to success? What were the emerging trends? How do fundraising events make the most profits?

Come find out the secrets, using lessons and insights gleaned from hundreds of events around the country!

This session will break down real-world fundraising strategies from small one-person charities to nationwide nonprofits. Attendees will learn new timeline strategies, fund-a-need techniques, interactive games, and the innovative live auction ideas. The best part: it will all be actionable, so you can take home to-dos for your next event.

Key Takeaways:

  • Understand clearly defined strategies you can apply to any size event.
  • Learn how to empower volunteers and committee members to take ownership.
  • Discover how to incorporate new ideas with energy, excitement, and enthusiasm.
Close Bio

Barbara O’Reilly

Principal & Founder

Barbara has thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.

Her consulting firm, Windmill Hill Consulting, helps nonprofit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

She serves as past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. She is a frequent and sought after presenter at national and international conferences. In 2020, she joined the faculty at the University of Maryland’s Do Good Institute teaching nonprofit fundraising.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
4:00 PM

Panel: New School Meets Old School Fundraising — Creating Meaningful Donor Experiences In a Digital World

1 hour | 4:00 PM - 5:00 PM | General Sessions |

Email appeals. Text fundraising. Online giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base! But how do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising?

Join top industry experts as they share how organizations of all sizes can blend emerging technology and “analog” fundraising to create stronger stakeholder and audience connections and raise more money. It’s new school meets old school fundraising for success!

This panel will feature live Q&A from the audience. It’s your chance to ask what’s on your mind!

Close Bio

Shawn Olds


CEO

Shawn Olds is a technology and communications thought leader serving as the CEO for boodleAI. He is a military veteran and current Civilian Aide to the Secretary of the Army. Shawn has found ample success in both private and government sectors and continues to dedicate his time to supporting nonprofit organizations and their missions.

Shawn holds a BS in Computer Science from the US Military Academy, an MBA from the Kellogg School of Management, and JD from the Northwestern School of Law.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
4:00 PM

Panel: New School Meets Old School Fundraising — Creating Meaningful Donor Experiences In a Digital World

1 hour | 4:00 PM - 5:00 PM | General Sessions |

Email appeals. Text fundraising. Online giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base! But how do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising?

Join top industry experts as they share how organizations of all sizes can blend emerging technology and “analog” fundraising to create stronger stakeholder and audience connections and raise more money. It’s new school meets old school fundraising for success!

This panel will feature live Q&A from the audience. It’s your chance to ask what’s on your mind!

Christina Mariscal Pasten

Christina Mariscal Pasten

Para Los Niños, Managing Director of External Affairs

Bree Pelczar

Bree Pelczar

Connecticut Children's Foundation, VP of Philanthropic Events & Engagement

Jarrett Ransom

Jarrett Ransom

The Rayvan Group LLC, Nonprofit Nerd

Stephanie Rigler

Stephanie Rigler

OneCause, Senior Customer Success Manager

Close Bio

Christina Mariscal Pasten

Managing Director of External Affairs

Christina currently serves as Managing Director of External Affairs for Para Los Niños (PLN), a Los Angeles non-profit dedicated to excellent education and developing strong communities in Los Angeles through extensive wraparound support for 10,000 children, youth, and families annually. With more than 15 years of experience, Christina has worked in the government sector, non-profit organizations, and independent schools including, the City and County of Los Angeles, Loyola High School, Marlborough School, and the Autry Museum. Prior to joining PLN, Christina increased annual giving by 53% over five years in her role as Director of Development for High Point Academy in Pasadena. At Para Los Niños, Christina oversees government affairs, corporate and foundation partnerships, as well as volunteer engagement, helping her team raise over $5 million annually.

Born and raised in Los Angeles, Christina spent more time at her home away from home: Olvera Street, where her parents still run the family business founded in 1930. Her family is one of the first with six generations participating in the family business and cultural events. Christina works with a group of merchants to provide free cultural programming for the greater Los Angeles community and is a founding board member of the Olvera Street Merchants Association Foundation.

Christina holds a B.A. in History and a B.A. in Spanish from Loyola Marymount University, as well as a master’s degree in Policy and Organizational Leadership from Stanford University.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
8:35 AM

The Long Game of Volunteerism

55 minutes | 8:35 AM - 9:30 AM | Storytelling, Brand, & Leadership |

Many of us work with volunteers, and while we value their time and their talent, we often wonder what it takes for them to give their treasures too. Most volunteers are not at the executive level and can’t just write a check or underwrite an event. They get involved because they want to give back. As fundraisers, our job is to provide meaningful opportunities and create connections. So what can we do to engage them?

Christina will share tips to help engage corporate and individual volunteers and teach you how to engage them in your mission. She’ll discuss how volunteering is a great equalizer for how people can interact with your nonprofit. Regardless of racial, ethnic, socio-economic, or professional backgrounds, everyone has something to bring to the table, and Christina believes our job is to utilize that lived experience to make a connection with those served by our mission.

Working with volunteers is a long game, but the yield can be incredibly meaningful for all.

Key Takeaways:

  • Complete a volunteer action plan.
  • Understand the infrastructure needed to engage volunteers.
  • Build a portfolio of volunteer engagement opportunities.
Close Bio

Bree Pelczar

VP of Philanthropic Events & Engagement

Bree Pelczar understands the connection between strong leadership, engaged teams and inspired volunteers. She has eleven years of experience working in development, donor engagement and philanthropic events at well-respected institutions such Connecticut Public Television & Radio, United Way and Connecticut Children’s Foundation, and ten years of experience working at a nationally syndicated talk show in New York City. These diverse opportunities enabled her to sharpen her ability to create unique experiences that generate attention and move diverse audiences from awareness to engagement.

Currently Bree serves as the Vice President of Philanthropic Events & Engagement at Connecticut Children’s Medical Center Foundation. During her six-year tenure, she has increased philanthropic event revenue by 85%, led a Gala, which raises more than $1 million annually and earned the title of “Best Charity Event” by Hartford Magazine Readers in 2020 and 2021 and created and launched a new donor engagement group, Connecticut Children’s Connection, which experienced a 169% increase in membership growth from 2021 to 2022.

Bree graduated from Marist College with a Bachelor of Arts Degree in Communications.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
2:20 PM

Level Up Your Fundraising Success with Unique Event Offerings

55 minutes | 2:20 PM - 3:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

Events are like businesses competing for consumers’ attention. To attract and engage diverse audiences that can level up your fundraising results, you need a unique event concept that stands out.

This session will present the strategies and tactics utilized in four unique events that will help you identify the right event and develop creative promotional strategies, unique on-site guest experiences, and post-event engagement opportunities that will generate year-over-year revenue increases. You’ll learn from Connecticut Children’s Gala, Geno for the Kids Series, Concorso Ferrari & Friends, and Superhero Sunday.

Key Takeaways:

  • The framework to develop a unique event concept that is tailored to achieve your goals.
  • Tips to identify, attract, and engage diverse volunteers from different social circles to support all aspects of your event’s success.
  • Practical skills you can apply from case studies of successful and unique events.
Close Bio

Jarrett Ransom

Nonprofit Nerd

Jarrett Ransom, also known as the Nonprofit Nerd, founded her consulting firm in 2009, which exclusively focuses on helping nonprofits. She is deeply committed to fostering community and empowering individuals to achieve their full potential. Jarrett takes on multiple roles, and as a leader of her teams across the country, she helps them raise millions of dollars annually to support their mission.

As the President and CEO of The Rayvan Group, Jarrett is dedicated to assisting charitable organizations of various sizes, from startups to multimillion-dollar entities, in developing sustainable fundraising strategies. She also provides strategic planning services that extend beyond immediate needs, with a forward-looking perspective that spans 3, 5, 10, and more years.

Furthermore, Jarrett co-hosts the Nonprofit Show on the American Nonprofit Academy, where she brings her dynamic energy and enthusiasm to the weekly program featuring nonprofit thought leaders and topics from around the world. Jarrett has served as host and emcee for a variety of live and in-person events.

Outside of work, Jarrett enjoys spending time with her son exploring the great outdoors. Together, they have already visited 14 National Parks, and they plan to visit all the US National Parks in the future.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
9:35 AM

Rinse, Repeat, Recycle (Your Content)

55 minutes | 9:35 AM - 10:30 AM | Storytelling, Brand, & Leadership |

Don’t miss this session! You’ll hear the top 10 ways that nonprofit leaders can achieve exponential growth by leveraging the power of existing content!

In today’s rat race, we’re all busy. Learn how to maximize your organization’s content to exponentially impact your storytelling via multi-channel marketing. You’ll walk away with strategies to rinse, repeat, and recycle your content in a way that reaches your audience and saves you time! Come learn a proven framework to help you achieve flawless content execution.

You’d be silly not to take advantage of this session and the 10 ways to grow your fundraising shared by the Nonprofit Nerd herself, Jarrett Ransom.

Key Takeaways:

  • Walk away with tactical techniques to implement a 12-month content calendar.
  • Learn how to leverage your storytelling in multi-channel marketing platforms.
  • Learn how to save time and preserve your sanity!
Close Bio

Stephanie Rigler

Senior Customer Success Manager

Stephanie spent 8 years in the professional fundraiser space at the American Cancer Society, Cystic Fibrosis Foundation and Clemson University where she managed various fundraising events such as walks, galas, wine tastings and golf events. For the past 13 years, Stephanie has shared what she learned during her time in the fundraising trenches with hundreds of other non-profit professionals through her various roles at OneCause. As an Event Manager, Consultant and now Senior Customer Success Manager, she helps her customers get the most out of their fundraising software. When she isn’t helping her customers think outside the box to enhance their fundraising and further their missions, Stephanie enjoys long walks and watching her two sons play sports.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
1:20 PM

Reading The Tea Leaves – How Your Event Data Can Help You See Into The Future

55 minutes | 1:20 PM - 2:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

The fundraising event has ended, so now the work can begin! Wait, what? You’ve just spent months planning and hosting your fundraiser. Shouldn’t it be time to rest, relax, and reap the rewards? Absolutely, BUT the event isn’t the end of the journey… it’s the path to unlocking fundraising potential!

Donor Acquisition Cost (DAC) is a critical metric to any development team. It can cost 50% – 100% more to acquire a new donor than the dollars collected. Learning how to retain donors and turn them into recurring supporters is a must-have strategy for every #FearlessFundraiser. In this session, you’ll learn how to utilize your event data to make informed, intentional moves to turn one-time event donors into repeat supporters of your mission.

Steph and Ryan will share why investing time in managing donor data is important, how to deepen your understanding of current donors, reach new markets, and tap into underutilized resources. They’ll also cover what kind of data is important (and where to find it!). Lastly, you’ll put your knowledge to the test by breaking down real-life examples and discussing what the data is saying about you how to turn donors into mission advocates by curating their donor journey!

Key Takeaways:

  • Why you should care about event data.
  • Which event data is important and why.
  • Using data to create recurring donations.
Yanni Saratsis

Yanni Saratsis

NextAfter, VP of Client Services

Kacie Sassano

Kacie Sassano

The Proper Group, Co-founder & President

Maria Satira

Maria Satira

Maria Satira Media, Owner

Sarah Sebastian

Sarah Sebastian

OneCause, Director of Corporate Communications

Close Bio

Yanni Saratsis

VP of Client Services

Yanni serves as the Vice President of Client Services at NextAfter, where he uses his 15 years of non-profit fundraising experience to help organizations make an even greater impact on the world.

An award-winning digital strategist, prior to joining NextAfter Yanni spent 10 years at RKD Group, where he was responsible for creating breakthrough, multi-channel strategies for over one hundred local and regional nonprofits, primarily focusing on the health and human services sector.

He also spent 7 years in Washington, D.C. working at one of the country’s premier think tanks, focusing on security research, marketing, congressional relations, and fundraising.

Yanni holds a B.A. in International Studies from Bryant University and an M.A in International Relations from Sussex University in the U.K. He currently resides in Rhode Island with his fiance and two fur babies, Maximus and Bailey.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
8:35 AM

5 Ways to Optimize Your Donation Page for Year-End

55 minutes | 8:35 AM - 9:30 AM | Fundraising Strategy & Donor Engagement |

As fundraisers, we tend to have an idealistic picture of what it looks like for a donor to give to our organizations. We often assume that because they’re already on the donation page, they trust us, are motivated to give, and all it takes to get a donation is a streamlined way for them to enter their donation information.

But what all the data tells us is that, in the best scenario, your donation page is FAILING donors 78% of the time.

In this session, we’ll uncover how to optimize your forms for the busy year-end giving season. You’ll discover 5 common ways that your donation page could be failing your donors. And you’ll be equipped with tested and proven tactics to improve your donors’ experience and increase donations.

Key Takeaways:

  • Find out where most donation forms fail their donors.
  • Learn small changes that lead to big increases in conversion rates.
  • See what’s worked for other nonprofits, given tech stack limitations.
Close Bio

Kacie Sassano

Co-founder & President

For over almost two decades, Kacie has focused her career on assisting nonprofits to share their mission and story with the public in a compelling and engaging manner. From national organizations to world-class museums, and K-12 schools, Kacie has worked to help organizations see their value and worthiness in their communities and beyond. Her work has resulted in significant fundraising increases, minimized deficits, growing enrollments, and impactful marketing plans.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
1:20 PM

It Takes a Village! Maximizing Events with Secrets to Board & Volunteer Engagement

55 minutes | 1:20 PM - 2:15 PM | Fundraising Strategy & Donor Engagement |

Is your board asleep? Or are you having problems mobilizing volunteers for your special events?

Kacie and Melissa will lay out their strategic process for nonprofits of all sizes (especially small shops!) to maximize board fundraising outreach. From inviting guests, to pre-party gatherings, and onsite engagement tactics we will share practical strategies to grow your event revenue and reach like never before. They will also cover strategies to leverage volunteers to increase your event potential and performance!

As former fundraisers (and Raise speaking alum), this dynamic duo will share easy to uimplement tips for meeting your board and volunteers where they are in their engagement and simple ways to increase involvement. Whether you are a development team of one or a larger organization, Kacie and Melissa can help you create a special events village to maximize fundraising success

Key Takeaways:

  • Event fundraising coaching for board members.
  • Creative and budget friendly cultivation ideas.
  • Tips on reaching and engaging volunteers for events.
  • Best practices for board & volunteer engagement.
Close Bio

Maria Satira

Owner

Maria Satira is an award-winning communications professional and author with experience in journalism, public relations, and nonprofit marketing. She spent nearly 10 years as a local news anchor, later moving into nonprofit communications for an economic development organization. She founded Maria Satira Media to help nonprofits achieve their media relations and communications goals. Originally from Pittsburgh, she holds a bachelor’s degree with majors in media arts and communication from Robert Morris University. As the author of “An Introduction to Media Relations for Nonprofit Organizations,” Maria is an expert in the field of nonprofit public relations. She’s shared her knowledge while speaking at a variety of conferences and forums nationwide in nonprofit, economic development, and academic settings.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
8:35 AM

A Strong Pitch: Earning Media for Fundraisers and Events

55 minutes | 8:35 AM - 9:30 AM | Storytelling, Brand, & Leadership |

Get the publicity and attention that your mission deserves through earned media. With a step-by-step pitching process, your nonprofit can be featured in news outlets for free while maintaining meaningful partnerships with local journalists. This framework will come in handy for advertising fundraisers, events, and outreach initiatives.

Former news anchor turned author and nonprofit marketing expert Maria Satira will share her technique to help your nonprofit effectively promote your mission, programs, campaigns, and events. Attendees will walk away with a story pitch template that works, as well as an outline of Maria’s STRONG Method to enhance outreach to local media outlets.

Key Takeaways:

  • Use your nonprofit’s expertise and mission to achieve free, earned media.
  • Pitch an enterprise story idea to a news outlet using the STRONG Method.
  • Establish professional and resourceful relationships with local journalists.
Close Bio

Sarah Sebastian

Director of Corporate Communications

Sarah is a marketer and brand geek with 8+ years of experience in the nonprofit tech space in the form of technical writing, customer service, content strategy, brand management, public relations, and communications. After graduating from Florida State University with an English degree, she served as an AmeriCorps tutor and spent 8 years as a teacher and writing instructor. Outside of work and volunteering, Sarah can be found reading, hiking, kayaking, and wandering around in the woods to photograph birds.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
1:30 PM

Research Revealed: Giving Experience & Mindset of Today’s Donors

55 minutes | 1:30 PM - 2:25 PM | Fundraising Strategy & Donor Engagement |

Uncover the mindset and behaviors of today’s donors. In 2018, OneCause launched a study of thousands of donors to examine the unique motivators and giving trends of what make them tick, stick, and stay. Five years later… the findings will still surprise you!

The newly released 2023 study uncovers how donor expectations continue to evolve and new, emerging trends that are influencing giving. In this session, you’ll hear practical strategies any nonprofit can leverage to attract, engage, and retain today’s supporters. These insights and ideas will help your nonprofit unlock generosity and grow impact for your mission.

KEY TAKEAWAYS:

Key Takeaways:

  • Understand how the giving experience and donor expectations have evolved.
  • Learn options for ease, choice, and personalization to reach today’s donors.
  • Explore trust and engagement drivers by generation to drive retention.
Anna Selk

Anna Selk

Marshfield Clinic Health System Foundation, Special Events Officer

Taylor Shanklin

Taylor Shanklin

Barlele,
CEO

Summer Sivetz

Summer Sivetz

Connecticut Children's Foundation, Manager of Philanthropic Events

Kelly Velasquez-Hague

Kelly Velasquez-Hague

OneCause, VP of Marketing

Close Bio

Anna Selk

Special Events Officer

A unique fundraising event? Anna’s probably planned it!

Trap shoots, themed galas, walk/run/bike events, golf outings and dueling pianos—Anna’s creativity and thoughtfulness takes them all to the next level. Anna is a Special Events Officer for Marshfield Clinic Health System Foundation.

Anna’s time with the organization first began as an intern for in 2013. She then kicked off her non-profit career with the YMCA until returning to her hometown and rejoining the Foundation team as the Special Events Coordinator in 2015. Anna’s talents with event logistics, sponsor engagement and detail coordination are unmatched and shine through with each successful event she executes.

Three things Anna loves— a thrifting treasure or garage sale goodie, an ice cold craft beer, and her tiny girl gang (daughters Romey and Eve, her husband is an honorary member).

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
2:30 PM

Passion, People & Purpose: Add Impact to Your Special Events to Foster Meaningful Relationships

55 minutes | 2:30 PM - 3:25 PM | Event, Peer-to-Peer, & Auction Fundraising |

This session will walk you through the importance of tying every fundraising event detail back to the people. We all know that fundraising is about building relationships, but did you know that every detail of your event can help foster deeper connections with your supporters?

So, what about the details? From live and silent auctions to mobile bidding, raffles and fund-a-need, utilize the intricate strengths of each of your fundraising professionals and volunteers to plan and implement events that raise more money, build better awareness for your cause, and leave your attendees wanting to come back.

We will also dive into sponsor engagement and why it is vital to the success of your event. Learn how to make your sponsors feel valued from the time you ask for their support to the time you say ‘thank you’ post-event. And lastly, learn how to fundraise, and friend-raise, through the use of genuine speakers that ignite passion and stories that tug on the heart strings.

Key Takeaways:

  • Explore new event ideas to build better engagement.
  • Cultivate better sponsor and attendee relationships through attention to detail.
  • Be intentional in thanking and stewarding your donors.
  • Learn to think creatively when choosing speakers and stories of impact.
Close Bio

Taylor Shanklin


CEO

Taylor is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their story in digital channels. Taylor is the Founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
1:20 PM

5 Social Media Tips to Help You Turn Heads and Raise Funds for Your Nonprofit

55 minutes | 1:20 PM - 2:15 PM | Storytelling, Brand, & Leadership |

Does social media feel like a big-ticket item on your to-do list? Do you dream of how to engage the modern donor, but you’re not sure how? Social media is a great way to build new opportunities for engagement in your annual marketing plans and campaigns. And it doesn’t have to be overwhelming!

In this session, Taylor Shanklin will bring her tips for how to get the most out of your social media, even when you’re busy and wearing A LOT of hats. Learn the ins and out of leveraging social to grow your fundraising.

Key Takeaways:

  • Tips to create social media posts that engage your audience.
  • Strategies to keep your social media presence active and relevant.
  • Tools and tech to make social media management easier and more effective.
  • Understand how to measure the effectiveness of your social media.
Close Bio

Summer Sivetz

Manager of Philanthropic Events

Summer Sivetz is a mission-focused Philanthropic Events Manager with 10+ years of fundraising experience and a successful track record in large scale donor endeavors, volunteer & committee management and initiatives to maximize results. Her career began at the Children’s Law Center – where lawyers defend the rights of children in custody battles. After years of learning the non-profit sector, Summer was fortunate to accept a position at Connecticut Children’s.

Over the past 8 years, Summer oversees two Signature Events: Concorso Ferrari & Friends and Team Connecticut Children’s – the largest charity beneficiary team at the Eversource Hartford Marathon. In addition, the Connecticut Children’s Gala live & silent auctions. A variety of other philanthropic events include American Legion Children’s Walk, numerous golf events, Cycle Out Cancer at CycleBar and Sk8 to Elimin8 Cancer Ice Skating Event.

Each year, these events grow in size and fundraising goals by implementing new ideas, registration platforms and creating & maintaining influential volunteer planning committees.

Summer earned her Bachelor’s Degree from Eastern Connecticut State University.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
2:20 PM

Level Up Your Fundraising Success with Unique Event Offerings

55 minutes | 2:20 PM - 3:15 PM | Event, Peer-to-Peer, & Auction Fundraising |

Events are like businesses competing for consumers’ attention. To attract and engage diverse audiences that can level up your fundraising results, you need a unique event concept that stands out.

This session will present the strategies and tactics utilized in four unique events that will help you identify the right event and develop creative promotional strategies, unique on-site guest experiences, and post-event engagement opportunities that will generate year-over-year revenue increases. You’ll learn from Connecticut Children’s Gala, Geno for the Kids Series, Concorso Ferrari & Friends, and Superhero Sunday.

Key Takeaways:

  • The framework to develop a unique event concept that is tailored to achieve your goals.
  • Tips to identify, attract, and engage diverse volunteers from different social circles to support all aspects of your event’s success.
  • Practical skills you can apply from case studies of successful and unique events.
Close Bio

Kelly Velasquez-Hague

VP of Marketing

Kelly brings more than 20 years of fundraising, nonprofit management, and sales/marketing experience to her role at OneCause. As VP of Marketing, Kelly manages the company’s content, marketing strategy, and brand execution. Her nonprofit experience enables her to leverage her time in the fundraising trenches and help advise nonprofits on how to increase their reach and impact via technology. She’s passionate about empowering great missions and loves that her current role allows her to continue to help nonprofits reach new donors and raise more funds. Kelly is a research nerd and sought after speaker who has presented at AFP Icon, Planet Philanthropy, NAYDO National Conference, and many more. 

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
3:45 PM

Go Forth Fundraisers Panel

45 minutes | 3:45 PM - 4:30 PM | General Sessions |

Join us as we wrap #Raise2023. Experience the energy and excitement of our closing session. Our final panel explores what it truly means to be #Fearless as a fundraiser, leader, and organization. This dynamic panel and live Q&A will arm you with powerful insights to journey forth, taking lessons learned back to your teams and causes.

Additional speakers coming soon!

Erica Waasdorp

Erica Waasdorp

A Direct Solution, President

Ellen Winter

Ellen Winter

East Coast Zoological Society / Brevard Zoo, Chief Philanthropy Officer

Karrie Wozniak

Karrie Wozniak

OneCause,
CMO

Tammy Zonker

Tammy Zonker

Fundraising Transformed, President & Founder

Close Bio

Erica Waasdorp

President

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.

She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC), www.resource-alliance.org

Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving. Erica is a #FearlessFundraiser favorite and top-rated Raise 2022 speaker.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
9:35 AM

How Tiny Stories Can Get You Recurring Donors Who Stick!

55 minutes | 9:35 AM - 10:30 AM | Storytelling, Brand, & Leadership |

In challenging times, monthly donors are true lifesavers. They keep the lights on. They keep your mission going, no matter what happens in the world.

But it takes a combination of focus, commitment, systems, and storytelling to grow your program to the next level.

Erica Waasdorp (who wrote two books and is an expert on monthly giving) will show you how to do exactly that. After this session, you’ll walk away with the magic formula: how use the tiniest stories and apply the right tools to your fundraising to bring in new monthly donors… and how to steward the ones you already have. This session is full of great practical examples and case studies you can apply in your organization right away. You don’t want to miss this!

Key Takeaways:

  • Write the tiny story you need on your website and buttons.
  • Write the tiny story you can add in your messaging, email, and social media.
  • Know the long-term value of recurring donors and their tremendous power.
Close Bio

Ellen Winter

Chief Philanthropy Officer

Dr. Winter brings more than 20 years of nonprofit management experience and expertise in Organization Development, Capital Campaigns, and Planned Giving. Dr. Winter earned her Ph.D. in Organizational Development from Benedictine University, and her CSPG Certification from the American Institute of Philanthropic Studies (California State University).

Dr. Winter has published articles on strategic organization development and organizational change including international publications at the International Conference and Doctoral Consortium in France. She holds an MBA in International Relations and Affairs and a BA in International Diplomacy, Economics, Spanish, and Political Science.

She is skilled in strategic partnership development, revenue growth, succession planning, strategic planning, individual and corporate fundraising, and planned giving. Originally from Brazil and fluent in Portuguese, Spanish, and English, Ellen is a lifelong volunteer who has converted her passion into a successful career.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
2:20 PM

Culture Builders: How to Use Organizational Design Principles to Transform Your Nonprofit

55 minutes | 2:20 PM - 3:15 PM | Fundraising Strategy & Donor Engagement |

The purpose of this presentation is to demonstrate positive culture change in a real-life nonprofit and how we transformed our fundraising using Organizational Development (OD) theories of Emotional Intelligence (EQ).

At Brevard Zoo, we launched a $100 million campaign to build a second campus, a world-class Aquarium, and a Conservation Center in Florida. Historically, we raised an average of $1.5 million per year primarily through events, but with this massive new capital undertaking, our philanthropy department’s expectations needed to drastically change. We had to find a way to power explosive growth, navigate radical change at a breakneck pace, sustain high-functioning performance, AND hit record-breaking revenue goals!

Join us as we break down this real-life nonprofit case study and apply EQ/OD principles to show you how to drive change and cultivate visionary leadership. We’ll also explore how the Brevard team deepened mutual trust among members, built a strong sense of group identity, and rallied together to transform their fundraising practices for long-term success.

Key Takeaways:

  • Learn how to create culture change from an event fundraising model to a philanthropic fundraising model.
  • Lead a team facing growth and change at an unfamiliar pace; high-functioning, consistent, and effective performance facing larger-than-ever revenue goals.
  • Implement change and growth in a sustaining model built for long-term success.
Close Bio

Karrie Wozniak


CMO

Karrie brings more than 20 years of experience in marketing, brand strategy, advertising, and sales to her role as Chief Marketing Officer at OneCause. As one of the early-stage executives, she played a key role in building and leading the company including overall growth strategies, sales leadership, event consulting, customer success & overall marketing direction. Her decade-plus commitment to nonprofit fundraising makes Karrie a sought after speaker, industry thought leader, and blog contributor. Her insights on nonprofit fundraising, technology, and communications have been shared at AFP Icon, National Association Education Foundation, ARC National Conference, Giving Institute and more. She’s passionate about helping nonprofits raise more for their missions and committed to driving innovation in the nonprofit sector.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 11
10:45 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 25 minutes | 10:45 AM - 12:10 PM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session as we kick off Raise 2023, live from Nashville! Get pumped up with a welcome from OneCause CEO, Steve Johns and special recognition of #FearlessFundraisers with our annual Raise Awards.

Then, the electric Siri Lindley will inspire us all with lessons on grit, resilience, the power of energy, and thriving with a growth mindset. As a world champion triathlete and winner of twelve ITU World Cup races, PLUS founder of two nonprofits, Siri will liftup and energize #FearlessFundraisers with how to bring the best out in ourselves and our teams.

September 11
1:30 PM

Research Revealed: Giving Experience & Mindset of Today’s Donors

55 minutes | 1:30 PM - 2:25 PM | Fundraising Strategy & Donor Engagement |

Uncover the mindset and behaviors of today’s donors. In 2018, OneCause launched a study of thousands of donors to examine the unique motivators and giving trends of what make them tick, stick, and stay. Five years later… the findings will still surprise you!

The newly released 2023 study uncovers how donor expectations continue to evolve and new, emerging trends that are influencing giving. In this session, you’ll hear practical strategies any nonprofit can leverage to attract, engage, and retain today’s supporters. These insights and ideas will help your nonprofit unlock generosity and grow impact for your mission.

KEY TAKEAWAYS:

Key Takeaways:

  • Understand how the giving experience and donor expectations have evolved.
  • Learn options for ease, choice, and personalization to reach today’s donors.
  • Explore trust and engagement drivers by generation to drive retention.
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Tammy Zonker

President & Founder

Recognized as one of America’s Top 20 Fundraising Experts, Tammy is an inspiring international speaker and trainer in transformational philanthropy. She has led, trained, and coached nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to raise more than half-billion dollars, including a single gift of $27.1M.

Tammy is a masterful storyteller, major gifts strategist, and fundraising expert. She’s also a certified AFP Master Trainer and host of The Intentional Fundraiser Podcast. Her passion for donor development and mission impact is contagious, inspiring, and transformational. She pours all this expertise and passion into her training and speaking to equip and empower others to skyrocket their fundraising results.

Sessions

  • Activity
  • Event, Peer-to-Peer, & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Storytelling, Brand, & Leadership

September 12
9:35 AM

Are You a Buffalo or a Cow? Lessons in Turning Adversity into Trust

55 minutes | 9:35 AM - 10:30 AM | Storytelling, Brand, & Leadership |

Cows and buffalo have different approaches to surviving storms. Cows run from storms, inevitably never out-running them and experiencing longer periods of pain and suffering. Buffalo charge into the storm head-on, essentially running through the storm in the shortest amount of time. It’s a great metaphor for fundraising professionals. It’s how we respond to the storm that makes all the difference with our donors, board members, and your team.

This session explores ways to break out of herd mentality and new ways of reimagining approaches to some of the biggest challenges facing our sector, like: attracting and retaining fundraising professionals, reduction in the number of U.S. households giving, economic uncertainty globally, and fundraising models that aren’t achieving sustainability.

Key Takeaways:

  • Tips to reimagine your approach to major challenges in the nonprofit sector.
  • New ways of thinking about donor engagement, portfolio management, performance measurement, and leadership.
  • A healthy dose of inspiration!