Speakers

Raise is designed to help us all CONNECT, GROW, and INSPIRE each other to new heights.

Join these thought leaders and your fellow fundraisers for two days of bold conversations.

2022 Keynotes & Emcee

Shanna Adamic

Shanna Adamic

Cerner Charitable Foundation, Executive Director

Jason Barnaby

Jason Barnaby

Fire Starters Inc, Chief Fire Starter and Tribe Leader

Reggie Rivers

Reggie Rivers

The Gala Team, President

Close Bio

Shanna Adamic

Executive Director

Shanna Adamic is Director of Philanthropy and Community Engagement for Oracle Cerner, a global leader healthcare technology. She also serves as Executive Director of Cerner Charitable Foundation, passionately advocating for equitable access to healthcare for children and reducing disparities in communities around the world.

As a rare brain tumor survivor, Shanna remains committed to Cerner’s purpose of helping health happen. Her training as a former NFL cheerleader is core to her competitive, bold and optimistic personality. She is a powerful, passionate speaker delivering messages of empowerment and hope to fellow philanthropy professionals.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
10:10 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 35 minutes | 10:10 AM - 11:45 AM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session, as we kick off Raise 2022 with a welcome from OneCause CEO Steve Johns and special recognition of #FearlessFundraisers with our annual Raise Awards.

The electric Shanna Adamic, Executive Director of the Cerner Charitable Foundation and Raise alumni speaker, will inspire all with lessons on life callings, leadership, and resilience. Come learn how Shanna’s optimism and determination help her adapt in changing corporate environments and propel her philanthropic mission forward.

September 13
3:30 PM

Go Forth Fundraisers Panel

45 minutes | 3:30 PM - 4:15 PM | General Sessions |

Join us as we wrap #Raise2022. Experience the energy and excitement of our closing session. Our final panel explores what it truly means to be #Fearless as a fundraiser, leader, and organization. Hear dynamic Emcee Reggie Rivers, Keynote Shanna Adamic, and OneCause VP of Marketing (and former fundraiser) Kelly Velasquez-Hague, get real on life and fundraising. This dynamic roundtable will arm you with powerful insights to journey forth, taking lessons learned back to your teams and causes.

Close Bio

Jason Barnaby

Chief Fire Starter and Tribe Leader

Jason Barnaby is the Chief Fire Starter and Tribe Leader of Fire Starters Inc—a company he founded after receiving the gift of severance in 2018. His vision is simple: “change the world one fiery heart at a time.”

His mission is simpler. Two hashtags: #ignitehope and #torchfear.

He is the author of two books: Igniting the Fire Starter Within and 30 Days to Blaze—a journaling workbook designed for readers to just take the next step, toward a more engaged, productive, and on fire life!

Jason speaks passionately about finding what sets your heart on fire, engaging your whole self at work and at home and building a supportive tribe to challenge, inspire, connect, and grow you in ways you could never do alone.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
10:05 AM

General Session: Welcome Back, Raise Awards, & Keynote

1 hour 10 minutes | 10:05 AM - 11:15 AM | General Sessions |

Join us as we celebrate the innovators and storytellers among us by honoring 4 inspiring Raise Award winners.

Then, join Jason Barnaby for an interactive, energetic and engaging keynote that is sure to fuel your creative fire and fan the flame of your hear! From IU grad and founding member of IU Dance Marathon, to professional ski bum, to college professor and coffee shop owner in Europe, to corporate trainer, to HR and culture guru to company founder, leadership content creator and podcast host, husband for 25 years (to the same woman) and father of 3, Jason has lived “a lot of life in the life he’s lived.”

That life and the stories he’s collected along the way provide the content Jason shares with humor and vulnerability via the Fire Starters Inc framework to find your fire, fan your flame and tend your tribe.
Some guaranteed #actionableinspiration you will walk away with include:

  • A sure fire filter for where to focus your time and energy
  • A fool proof delegation tool to fuel your time management
  • Self-talk responses to battle your “WhatIfAbouts”
  • A tried and tested framework to build a fiery tribe of supporters
Close Bio

Reggie Rivers

President

Reggie is a former Denver Broncos running back who played 6 seasons in the NFL. In 2013, he founded The Gala Team, and has grown the company from 6 events that first year to hundreds of events annually. The Gala Team supported nonprofits of all shapes and sizes during the COVID-19 virtual pivot, becoming a trusted resource for strategies and thought leadership.Reggie is also a media personality and author, who has worked in newspaper, radio and television in Denver. He has written five books, the latest is the award winning novel, “The Colony: A Political Tale”. Reggie’s professional variety ultimately led him to his find his true love in life — serving as a benefit auctioneer to help nonprofits achieve their fundraising goals.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
9:05 AM

The Power of the ASK: Don’t Be Shy – Ask & Ye Shall Receive

55 minutes | 9:05 AM - 10:00 AM | Event & Auction Fundraising |

The Paddle Raiser (aka Fund-a-Need, Special Appeal, Appeal, The Ask) is one of the most underrated but incredibly powerful tools on the night of your event. Over the span of more than 600 nonprofit fundraisers, we’ve developed a process that is easy to learn and easy to replicate that works in events of all sizes.

Join dynamo Auctioneer Reggie Rivers as he helps break down old myths and barriers to fundraising. No more, awkward ask moments, board member resistance, or [insert any reason you don’t ask your donors for support]!

In this session you will learn the simple keys to turning your paddle raiser into a “team” effort, with lots of positive energy (rather than guilt and pressure) and you’ll produce the best paddle raiser you’ve ever had!

Key Takeaways:

  • Learn how to transform your paddle raiser into a tidal wave of giving.
  • Leverage talk tracks to galvanize your board members for support.
  • Crush your next paddle raiser – bringing in more money than ever before.

September 12
10:10 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 35 minutes | 10:10 AM - 11:45 AM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session, as we kick off Raise 2022 with a welcome from OneCause CEO Steve Johns and special recognition of #FearlessFundraisers with our annual Raise Awards.

The electric Shanna Adamic, Executive Director of the Cerner Charitable Foundation and Raise alumni speaker, will inspire all with lessons on life callings, leadership, and resilience. Come learn how Shanna’s optimism and determination help her adapt in changing corporate environments and propel her philanthropic mission forward.

September 13
10:05 AM

General Session: Welcome Back, Raise Awards, & Keynote

1 hour 10 minutes | 10:05 AM - 11:15 AM | General Sessions |

Join us as we celebrate the innovators and storytellers among us by honoring 4 inspiring Raise Award winners.

Then, join Jason Barnaby for an interactive, energetic and engaging keynote that is sure to fuel your creative fire and fan the flame of your hear! From IU grad and founding member of IU Dance Marathon, to professional ski bum, to college professor and coffee shop owner in Europe, to corporate trainer, to HR and culture guru to company founder, leadership content creator and podcast host, husband for 25 years (to the same woman) and father of 3, Jason has lived “a lot of life in the life he’s lived.”

That life and the stories he’s collected along the way provide the content Jason shares with humor and vulnerability via the Fire Starters Inc framework to find your fire, fan your flame and tend your tribe.
Some guaranteed #actionableinspiration you will walk away with include:

  • A sure fire filter for where to focus your time and energy
  • A fool proof delegation tool to fuel your time management
  • Self-talk responses to battle your “WhatIfAbouts”
  • A tried and tested framework to build a fiery tribe of supporters

September 13
3:30 PM

Go Forth Fundraisers Panel

45 minutes | 3:30 PM - 4:15 PM | General Sessions |

Join us as we wrap #Raise2022. Experience the energy and excitement of our closing session. Our final panel explores what it truly means to be #Fearless as a fundraiser, leader, and organization. Hear dynamic Emcee Reggie Rivers, Keynote Shanna Adamic, and OneCause VP of Marketing (and former fundraiser) Kelly Velasquez-Hague, get real on life and fundraising. This dynamic roundtable will arm you with powerful insights to journey forth, taking lessons learned back to your teams and causes.

Our Raise 2022 Speakers

Katie Appold

Katie Appold

Nonprofit Hub, Executive Director

Brenda Asare

Brenda Asare

Alford Group, President & CEO

Deborah Barge

Deborah Barge

Big Brothers Big Sisters of America, Chief Development Officer

T. Clay Buck

T. Clay Buck

TCB Fundraising, Founder and Principal

Close Bio

Katie Appold

Executive Director

Katie Appold is executive director of Nonprofit Hub, the nonprofit behind the nationally recognized programs Cause Network and Cause Camp. She has spent over twenty years in the nonprofit sector serving in leadership roles at foundations, publishers, and community-based causes. Katie is also the host of the Good to Growth Podcast, a member of several nonprofit professional organizations, an adjunct professor of nonprofit leadership, and an active volunteer.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:20 PM

The Nonprofit Glass Ceiling: Limiting Beliefs that Stunt Nonprofit Growth

55 minutes | 1:20 PM - 2:15 PM | Storytelling & Brand |

We all have limiting beliefs that keep us from reaching our potential, yet there is no limit on doing good. There are things you thought weren’t possible, plausible, or worthwhile that could help your organization grow. This is especially true for nonprofit marketing and fundraising. Sometimes, limiting beliefs are based on experience, but they’re often based on industry norms or, worse yet, fear. These beliefs become dangerous when they restrict our impact and growth, yet they’re hard to overcome without evidence.

In this session, a nonprofit career professional, Katie Appold, and for-profit marketing agency owner, Bill McKendry, dissect the top limiting beliefs in the nonprofit sector and how marketing and branding have proven them wrong. If your nonprofit has referenced capacity, cost, or being “the best-kept secret” in a marketing meeting, this is the session for you!

Key Takeaways:

  • Understanding that capacity is a “cart before the horse” concept when it comes to raising the support your organization needs. Learn low-work strategies for big impact.
  • Learn to position marketing and advertising correctly to your board/leadership and measure ROI.
  • How to steward your brand and resources.
Close Bio

Brenda Asare

President & CEO

Brenda Asare joined The Alford Group in 2004 and assumed the role of President & CEO in 2014. Brenda brings nearly 30 years of management and cross-sector experience and has assisted clients in raising over $2 billion, focusing on campaign execution, strategic planning, corporate partnerships, board leadership development and organizational design.

Prior to joining The Alford Group, she was Chief Development Officer with the American Red Cross in Chicago where she led various disaster fundraising efforts raising over $100 million.

Additionally, Brenda is 1st Vice Chair of the Giving Institute and serves as a board member for numerous philanthropic organizations. Brenda is a frequent speaker on the intersection of diversity and philanthropy and has mentored many talented development professionals. In 2019, Brenda was recognized as Crain’s Notable Minorities in Consulting for her remarkable work in the nonprofit sector. In 2021, she was recognized as Crain’s Notable Black Leaders & Executives.

Education & Certifications:

  • MBA Marketing, Washington University in St. Louis where she received
    the prestigious Dean’s Service Award
  • B.S. Business, University of South Carolina

Clients Served Includes:
YWCA USA, Presbyterian Church of the USA, The Chicago Community Trust, The Art Institute of Chicago, DuSable Museum, Conservation International, The ARK, Rancho Coastal Humane Society, Brady United, Carole Robertson Center for Learning, Greater Chicago Food Depository, Coastal Community Foundation, NorthShore University HealthSystem Foundation, Habitat for Humanity International, The Wilderness Society.

Fun Fact: Brenda is a “quotes” collector. Her favorite is “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style.” – Maya Angelou

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the New Frontiers in Fundraising

1 hour | 4:15 PM - 5:15 PM | General Sessions |

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Deborah Barge

Chief Development Officer

Deborah Barge is a leader of philanthropic culture and partnership at Big Brothers Big Sisters of America serving as Chief Development Officer in service to the largest JEDI-focused your mentoring program in the nation. Over the past 20+ years, Deborah has led teams and partnerships that have generated more than $1 billion to the causes and missions she has served. As a BIPOC female in the industry, Deborah brings an authentic perspective to our work to solve the worlds most complex problems through our mission-based endeavors.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
9:05 AM

JEDI Is for ALL of Us to Learn & Embrace

55 minutes | 9:05 AM - 10:00 AM | Fundraising Strategy & Donor Engagement |

JEDI (Justice, equity, diversity, inclusion) is not just about race, is not just about who we serve, it is about all of us as fundraising staff, as vendors, as volunteers, and as donors. This session will explore key themes of activation for organizations and event leaders to own in their own organizational JEDI journey.

Using the JEDI model implemented by Big Brothers and Big Sisters of America, Deb will take the attendees through the strategies and practical approaches used by BBBS. This session is a MUST SEE for any fundraiser looking to explore, learn, or implement inclusion practices into their organization and fundraising.

Key Takeaways:

  • Actionable steps to begin your own JEDI-focused initiatives.
  • Understand JEDI and your personal role in the work.
  • Real examples of tactical actions a group can take now.
Close Bio

T. Clay Buck

Founder and Principal

Clay is a thirty-year fundraising veteran and is the Founder and Principal of TCB Fundraising, a nonprofit fundraising and communications consultancy focused on building individual giving at all levels. He has served in leadership roles at a variety of nonprofits across the country and has been a senior consultant with major national firms.

He has held the Certified Fund Raising Executive (CFRE) credential since 2010, is an AFP Master Trainer, and completed the Certificate in Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. A frequent trainer, speaker, author, and coach, he has presented thought leadership at major national conferences (AFP Icon, Apra Prospect Development, NTEN Nonprofit Technology Conference, Nonprofit Storytelling Conference) and at association chapters and nonprofit centers.

He teaches strategic planning for the MPA program in the School of Public Policy and fundraising for the Nonprofit Management and Fundraising Certificate programs at the University of Nevada, Las Vegas, for which he was recognized with the Faculty Excellence award. Clay serves on the Boards of Golden Rainbow, Las Vegas and Nevada SPCA; he is the former president of the AFP Las Vegas chapter.

He makes his home in Las Vegas, Nevada where he is owned by two poorly trained but fundamentally good Retrievers.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
3:15 PM

[Virtual Session] Making Sense of Fundraising: A Fundraiser’s Guide to What’s Working in 2022 & Beyond

55 minutes | 3:15 PM - 4:10 PM | Fundraising Strategy & Donor Engagement |

Our knowledge about fundraising is growing in leaps and bounds every day. We have more data and information on what motivates donors, what raises the most money, and what is effective in fundraising than ever before, yet all of that information can become overwhelming and daunting. Especially when we begin to prioritize creating giving programs that are inclusive, diverse, and representative of the communities we serve.

In this session – part workshop, part high-level research review – we’ll look at the current trends in fundraising from a critical, non-biased view and seek to understand what’s working in the newest methodologies, what key trends are coming, and, above all, how to determine what the best, most strategic approach to fundraising is for your shop and your donors. We’ll also look at how all methodologies and tactics can be more inclusive and open, inviting communities to participate in the great work your mission promises.

Key Takeaways:

  • Identify key trends in fundraising and understand most recent advances in each approach.
  • Discern what methodologies are most effective and which have hidden pitfalls.
  • Craft a strategic plan to invest in the most effective methodologies and create inclusive giving.
Michael Buckley

Michael Buckley

The Killoe Group, Founder & Managing Partner

Della Carver

Della Carver

Arthritis Foundation, Director, Service Center Support

Isaac Collins

Isaac Collins

Highlander Research and Education Center, Development Specialist

Kyle Curry

Kyle Curry

Windfall Data, Sr. Director of Nonprofit Sales

Close Bio

Michael Buckley

Founder & Managing Partner

A career fundraiser, Michael J. Buckley, CFRE is a non-profit consultant, coach and speaker whose work focuses on small and medium-sized nonprofit organizations. He has assisted non-profits across a broad spectrum of focus areas increase dollars, exposure and capacity to support the work of their organization. As the Founder and Managing Partner of The Killoe Group, Mike’s extensive experience includes annual campaign audits and management, capital campaign leadership, feasibility studies, interim and ad-hoc program leadership, board governance, strategic planning and capacity building.

Mike is an effective and sought-after international level speaker and has been invited to an array of professional development opportunities including the Association of Fundraising Professionals’ International Conference on Nonprofits (ICON), the National Association for Animal Welfare Advancement, the Northeast Annual Giving Conference, and the Mid-South Philanthropy Conference as well as serving as Founding Faculty for the Institute of Nonprofit Leadership and Community Development at the State University of New York at Albany.

He currently serves as a Member of the Board of Directors for the Association of Fundraising Professional’s Foundation for Philanthropy as well as a Trustee for Saratoga Independent School. A native of Long Island, New York Mike now resides in Albany, New York with his wife Alison O’Brien Buckley.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:20 PM

Help Wanted: Giving Board Members Jobs at Special Events

55 minutes | 1:20 PM - 2:15 PM | Event & Auction Fundraising |

Special events, regardless of the size and scope of the event, provide a unique opportunity to educate and connect with those in attendance. While staff typically is tasked with handling the logistics of the event, members of your Board of Directors should be tasked with interacting with attendees. Too often, board members are left to their own devices without any guidance on what to do or how to do it.

During this session, experienced nonprofit consultant, Michael Buckley, will highlight the 5 main things board members can do at special events; inform, connect, qualify, cultivate, and steward. We’ll discuss what each task means and provide advice on how to effectively train board members in advance of special events. We will also discuss how to set clear expectations and solicit follow up after the event.

Ultimately, by ensuring your board members are actively engaging with attendees, you ensure your special event a long-term, financial positive for your organization and to ensure it has a lasting impact.

Key Takeaways:

  • Train board members to effectively engage with event attendees.
  • Be able to communicate and effectively set expectations with board members.
  • Build long term, sustainable fundraising practices through special events.
Close Bio

Della Carver

Director, Service Center Support

Della has over a decade of experience volunteering and working for non-profits. This includes 8 years working for the Arthritis Foundation, a nationwide health & research focused non-profit, and 2 years of service as an executive board member for 934 Gallery, a local art & community focused non-profit. Their experience involves finance and logistics management, web development, marketing, training, and volunteer coordination. Della is passionate about empowering creativity and innovation in non-profits.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
2:30 PM

Future of Fundraising: Empowering Great Missions with Innovation

55 minutes | 2:30 PM - 3:25 PM | Event & Auction Fundraising |

The world of fundraising continues to evolve as nonprofits look past the pandemic and chart a new course for donor outreach, engagement, and giving. Supporter needs and expectations are also changing rapidly—donors now expect giving to be just like their everyday consumer experiences: seamless and easy.

Come explore the future of fundraising and a new world of giving. We’ll showcase how two well known nonprofits, March of Dimes & Arthritis Foundation, have leveraged the all new OneCause Fundraising Platform to streamline their giving experiences and drive deeper engagement.

This dynamic and interactive session will dive into new strategies to unlock generosity and share how you can use technology and innovation to get the most from your fundraising.

Close Bio

Isaac Collins

Development Specialist

Isaac Collins is a Development Specialist at the historic Highlander Research and Education Center. Since 1932, Highlander has served as a catalyst for grassroots organizing and movement building in Appalachia and the South. Prior to joining Highlander, Isaac was pastor of Wesley Memorial UMC in Charlottesville, VA, a Sanctuary church fighting for the rights of asylum seekers in Virginia and at the US/Mexico Border. In 2019, Isaac was recognized as a leader in anti-racist organizing by the City of Charlottesville on the second anniversary of August 12th, 2017. Isaac is an ordained minister in the United Methodist Church. He lives in Knoxville, TN with his family.  

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

[Virtual Session] Community Centric Fundraising at Highlander: Campaigns of Abundance in Times of Scarcity

55 minutes | 11:20 AM - 12:15 PM | Fundraising Strategy & Donor Engagement |

This session explores community-centric fundraising and its current applications in Highlander’s development strategy. Through the lens of a case study, attendees will learn to identify and differentiate common giving motivations (scarcity and abundance) and understand how they impact donor base, and short-term and long-term fund-raising goals.

Fundraisers Mia and Isaac will review the 10 core principles of community centric fundraising and the programmatic fixtures (2021 year-end campaigning and 2022 donor education offerings) that are in place to convert one-time givers into recurring supporters. They will also cover how Highlander’s use of a common curriculum and lexicon unify it’s network of peer-to-peer fundraisers, as well as other strategies to activate donors.

Using real-life examples, this session will give any fundraiser practical insights and the chance to learn strategies and ideas to help you design and implement a community-centric fundraising initiative at your nonprofit.

Key Takeaways:

  • Identify and differentiate two common giving motivations (scarcity and abundance) and discuss how said motivations can impact an organization’s donor base as well as its short-term and long-term fund-raising goals.
  • Understand the ten core principles of community centric fundraising and the philosophy’s thought leaders.
  • Learn how to for apply community centric fundraising principles in your own position/organization.
Close Bio

Kyle Curry

Sr. Director of Nonprofit Sales

Kyle Curry is the Senior Director of Nonprofit Sales at Windfall, where he supports all sizes of nonprofit organizations as they explore wealth screening, AI propensity modeling and marketing lead generation. He has been working for and with nonprofits since 2006, as a fundraiser, event director, board member, and consultative sales leader with a speciality in technology, digital strategy, and data.

Kyle lives in Chicago, Illinois with his rescue beagle Commander Riker. When not stymied by a global pandemic he loves to travel for fun, for concerts, fine dining, and craft breweries & distilleries. Hobbies include Geocaching (it’s a nerdy scavenger hunt) and watching film (he’s a 9 year participant in AMC’s best picture marathon).

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

Fueling the Flames of Your Special Event Fundraising!

55 minutes | 11:20 AM - 12:15 PM | Event & Auction Fundraising | Virtual

Discuss the fundraising cycle and come take a look through the eyes of an auctioneer, an executive director, and a wealth screener to discover 4 key strategies for securing the gift from prospects and how to move donors to higher giving levels. The experts will elaborate on these 4 strategies: Culture of Philanthropy, Donor Centric, Cultivation, and Stewardship – demonstrating to donors the impact and value of their gift in advancing your mission.

Key Takeaways:

  • Create a strategic plan on who should attend their special event.
  • Designing creative means to securing at least 50% of your fundraising goal through pre-committed gifts and attendee wealth screenings.
  • Develop a stewardship plan that will keep your donors giving year after year.
Pat Duffy

Pat Duffy

The Giving Block, Co-Founder

Paula J Eichholz

Paula J Eichholz

March of Dimes, National Director of Campaign Excellence

Molly Fast

Molly Fast

Event 360, Director of Fundraising and Development

Jen Frazier

Jen Frazier

Firefly Partners, CEO + Founder

Close Bio

Pat Duffy

Co-Founder

Pat created The Giving Block with Co-Founder Alex Wilson in 2018, developing the leading solutions that charities, universities and other nonprofits use to fundraise cryptocurrencies like Bitcoin.

They quickly established themselves as the leading crypto fundraising experts through the explosive growth of their programs at Save the Children and United Way Worldwide. Over the last four years, The Giving Block has turned cryptocurrency into the fastest growing donation method, founding the industry’s giving pledge, giving days and crowdfunding platform.

Today, Pat, Alex and their team are honored to be building Crypto-Philanthropy programs for hundreds of nonprofits raising millions every month.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the New Frontiers in Fundraising

1 hour | 4:15 PM - 5:15 PM | General Sessions |

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Paula J Eichholz

National Director of Campaign Excellence

With over 14 years with the National MS Society & Crohn’s & Colitis Foundation, Paula is passionate about driving impact for cause-driven organizations through special events. In her role with March of Dimes, she is responsible for driving revenue through the development and implementation of best practices for our special event campaigns as well as training and coaching staff to maximize revenue opportunities.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
2:30 PM

Future of Fundraising: Empowering Great Missions with Innovation

55 minutes | 2:30 PM - 3:25 PM | Event & Auction Fundraising |

The world of fundraising continues to evolve as nonprofits look past the pandemic and chart a new course for donor outreach, engagement, and giving. Supporter needs and expectations are also changing rapidly—donors now expect giving to be just like their everyday consumer experiences: seamless and easy.

Come explore the future of fundraising and a new world of giving. We’ll showcase how two well known nonprofits, March of Dimes & Arthritis Foundation, have leveraged the all new OneCause Fundraising Platform to streamline their giving experiences and drive deeper engagement.

This dynamic and interactive session will dive into new strategies to unlock generosity and share how you can use technology and innovation to get the most from your fundraising.

Close Bio

Molly Fast

Director of Fundraising and Development

Molly is the Director of Fundraising and Development and leads Event 360’s local operations for the Susan G. Komen 3-Day Series. For 18+ years, Molly has combined her love of people with the ability to make a difference, delighting participants along the way, whether it’s talking them through a fundraising plan on the phone or giving them a hug out the route. Molly has personally raised nearly 250K through her participation in P2P fundraising events.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
2:30 PM

[Virtual Session] Coaching the Coaches: Inspiring P2P Fundraising Professionals

55 minutes | 2:30 PM - 3:25 PM | Peer-to-Peer & Online Giving |

P2P fundraising as a profession is not for the faint of heart. In fact, it’s all about heart. But how do you keep your team of P2P professionals or committee members inspired and energized?

In this session, Molly will take you through a fool-proof training session agenda and examples that you can use to inform a new onboarding training, a season kickoff, and a multi-part in-depth P2P training.

Key Takeaways:

  • Event Fundraising Fundamentals, Success Factors and Affinity Drivers​
  • Embracing our Role as Fundraisers and Fundraising Coaches​
  • Peer-to-Peer Training Plan
Close Bio

Jen Frazier

CEO + Founder

Jen Frazier, Founder and President of Firefly Partners, has a lifelong commitment to social good and progressive causes of all flavors. After nearly a decade of tirelessly fighting for reproductive rights at Planned Parenthood Federation of America, Jen started Firefly Partners, a digital agency focused on advancing progressive missions and social impact causes. She bring her deep expertise in digital marketing to the conversations around increasing accessibility and inclusion as a means of bringing more supporters, advocates, and donors into your work.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Expand Your Fundraising Potential with Digital Accessibility

55 minutes | 2:05 PM - 3:00 PM | Fundraising Strategy & Donor Engagement | Virtual

Did you know that over 26% of adults in the US live with a disability? That is 61 million Americans. How does that impact our work? If you want to reach ALL your prospective supporters, advocates, and donors, you need to make sure you are including everyone who is interested in furthering your mission. Because you cannot afford to create barriers to participation – even if unintentional.

Ensuring that your work is fully accessible and inclusive across your digital channels is a must. Right from the first interaction with your organization, every person should be able to learn, interact, sign up, and donate with ease. Come to this session to learn more about the fundamentals of digital accessibility and why and how your organization can do what it takes to ensure you are creating an opportunity for EVERYONE to give.

Why come to this session? Every organization needs to understand the importance of why and how to incorporate the fundamentals of accessibility and inclusivity into their digital fundraising efforts. It is not enough to just put in some alt-text on images or include some high contrast images on your site. Digital accessibility is more nuanced, and when someone with a disability shows up at any of your digital properties, it is important that they feel welcomed and included. Yes, you are leaving money on the table if you don’t do it well, but, more importantly, you should make your digital ecosystem fully inclusive and accessible because it is the RIGHT thing to do. From your website, to your forms, to your email and beyond, we will talk about the ways to increase access for all.

Key Takeaways:

  • Understand the key components of digital accessibility.
  • Why it is important for all organizations to take digital accessibility seriously.
  • Learn what organizations can do across websites, email marketing, and social media platforms to reach broader audiences.
Shelby Davies-Sekle

Shelby Davies-Sekle

Inova Health Foundation, Associate Director, Foundation Events

Otis Fulton

Otis Fulton

Turnkey, VP, Psychological Strategy

Ephraim Gopin

Ephraim Gopin

1832 Communications, Principal

Michael Gorriarán

Michael Gorriarán

Arjuna Solutions, President

Close Bio

Shelby Davies-Sekle

Associate Director, Foundation Events

Shelby Davies-Sekle, CMP, DES is an event planner in the DC Metro area for Inova Health Foundation. Inova Health Foundation is Northern Virginia’s leading nonprofit healthcare provider and has a mission to provide world-class healthcare – every time, every touch – to each person in every community we have the privilege to serve.

Shelby, a graduate of Virginia Tech, is a certified meeting professional and digital event strategist with over a decade of combined experience in the events, fashion, marketing and interiors industries. She has been recognized throughout her career including having been a 2019 National Kidney Foundation – National Capital Region All Star Award recipient for her involvement in their annual fundraising gala, The Kidney Ball. She also was a feature in the Fall 2020 Meetings Issue of Associations Now Magazine. Shelby is passionate about sharing her skillset with her community through volunteering and has done so with the National Kidney Foundation, ASAE’s Meetings and Expositions Professionals Advisory Council. She is currently serving as the Regional Director for Fashion Group International’s DC Chapter.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Playing in a New Arena: Scoring with a Successful Virtual (Now Hybrid!?) Fundraiser

55 minutes | 2:05 PM - 3:00 PM | Event & Auction Fundraising |

In this session, Shelby Davies-Sekle and Nicole Kinard will discuss fundraising good that came out of the pandemic – pushing them out of their typical, nonprofit fundraising dinner box and stretching their strategies to adapt to the times and provide a fresh experience for our donors.

Join this dynamic duo as they share new insights and learned strategies from 2+ years in the pandemic trenches. They will share how they converted a 700 person gala (2019) that struggled for fundraising engagement into widely successful virtual and hybrid formats (2020, 2021), and how they are embracing the future of fundraising with new event ideas learned (and tossed out) during the pandemic.

What’s next? What’s new? How can you grow your events? Learn their secret roadmap for fundraising event strategy including: innovative sponsorships, marketing and communications, and programming and production.

Key Takeaways:

  • Analyze current fundraising event strategies for opportunities to expand to a virtual/hybrid format.
  • Determine components needed to successfully activate and engage both an in-person and virtual audience.
  • Reimagine the typical annual fundraising dinner format and think creatively about introducing new elements to provide variety to guests.
Close Bio

Otis Fulton

VP, Psychological Strategy

Otis spent most of his career in the education industry, working at the psychometric research and development firm MetaMetrics Inc., Pearson Education, and others. Since 2013, he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior at Turnkey. He is the co-author of the 2017 book, ”Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising” and is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, “Peeling the Onion,” on the intersection of psychology and philanthropy.

Otis is a much-sought-after copywriter for nonprofit fundraising messages. He has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, March of Dimes, Susan G. Komen, the USO and dozens of other organizations. He has a Ph.D. in social psychology from Virginia Commonwealth University and a B.A. from the University of Virginia, where he also played on UVA’s first ACC champion basketball team.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
1:05 PM

[Virtual Session] Going Tribal: Creating Communities of Supporters that Sustain

55 minutes | 1:05 PM - 2:00 PM | Peer-to-Peer & Online Giving |

Are your supporters just members of a community, or are they a tribe?

Often, nonprofits define “our community” as “the people on our email list,” but that’s not what community is all about. Yes, the people on the house email list do have one thing in common-an interest in the mission. However, what is often overlooked is the second part of a community.

When nonprofits talk to the house list, it’s usually only one-way communication, the organization to supporters. A real community involves a group of individuals with a shared belief /interest and a way to communicate.

When people in the community communicate with each other, the community is transformed into a tribe. Tribes are powerful; tribes make things happen. They have a passion for change.

There’s a formula for building someone’s sense of being a member of a tribe. Strength of membership = number of engagements with the tribe. The more engagements, the stronger the person’s connection.

This presentation will use THON as an example of tribe-building. THON is the world’s largest student-run philanthropy. Located at Penn State University, THON is committed to enhancing the lives of children and families impacted by childhood cancer.

THON has raised more than $175M for its mission in the last ten years by building a tribe of supporters. To supporters, THON isn’t an event; it’s a lifestyle that they express in many ways in their lives.

Key Takeaways:

  • Acknowledge why and how to build a tribe of supporters rather than focusing on a series of events.
  • Describe the formula for building someone’s sense of being members of your tribe.
  • Learn the formula for building donors as members of your tribe.
Close Bio

Ephraim Gopin

Principal

Ephraim Gopin spent nearly two decades in the nonprofit trenches. He wore all the hats: CEO, fundraiser, grant writer, event organizer, alumni director and more. He also served as director of communications for a global family foundation. His years in the sector afforded him a unique view of how all the pieces of an organization must work together in order to achieve success.

Ephraim is the founder of 1832 Communications, an agency which helps nonprofits build more relationships so they can raise more money, serve more people and have more impact in their community. Ephraim crafts custom fundraising and marketing strategies so nonprofits can successfully upgrade their online and digital presence, boost their email fundraising and marketing and improve their donor-facing materials.

When fundraising and marketing work together, it’s a beautiful thing. You stabilize your revenue and provide sustainability for programs.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
9:05 AM

[Virtual Session] Getting a Foot in The Door: How to Successfully Onboard Subscribers to Your Nonprofit E-Newsletter

55 minutes | 9:05 AM - 10:00 AM | Fundraising Strategy & Donor Engagement |

Email is an important piece of a nonprofit’s multi-channel fundraising and marketing strategy. However, before making an email ask, an organization has to ensure people submit their email address via their website and subscribe. Easier said than done.

In this session, based on research into the websites of the 100 largest nonprofits in the U.S., you’ll learn best practices about where on your website your signup form belongs, what fields the form should include, calls-to-action that encourage signups, the use of pop-up ads, what your welcome email should include, and more.

It’s a chance to learn how to encourage more people to subscribe. Email is a fantastic one-to-one communications tool. Learn how to grow your organization’s email list so that you’ll have more opportunities to convert subscribers into donors.

Key Takeaways:

  • Best practices for onboarding new email subscribers via your website.
  • Learn why/how gratitude converts subscribers into donors.
  • Actionable data to understand how email plays a role in your fundraising and marketing efforts.
Close Bio

Michael Gorriarán

President

Michael Gorriarán is President of Arjuna Solutions, the leading provider of Behavioral Economics Modeling powered by patented A.I. Services designed to optimize lifetime giving while lowering the cost per dollar raised. He has been serving leading nonprofit organizations with Arjuna Solution’s capabilities for the past five years, and he was previously the Chairman of the Board for the Oregon Council for Hispanic Advancement (OCHA).

He is a globally experienced technology sector executive with an extensive 30+ year career at Microsoft, Xerox, and early-stage, high-growth technology business ventures. He has held executive leadership roles in businesses ranging from $10M to over $77B in annual revenues competing in advanced cloud services, enterprise software, business process outsourcing, and professional services markets. His primary skills lie in the areas of developing new business models, executing turnarounds, launching new lines of business, and implementing multifaceted Go-To-Market strategies to gain a sustainable competitive advantage around the world.

Michael holds an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University, and a BS in Marketing with concentrated studies in Spanish and Economics from the University of Rhode Island.

He is an avid lifetime distance runner, outdoor enthusiast, and active parent with his wife Kris of their two children.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
3:15 PM

5 Ways Fundraisers Can Beat Inflation

55 minutes | 3:15 PM - 4:10 PM | Fundraising Strategy & Donor Engagement |

The demand for nonprofit services is steadily increasing, widening the gap between societal needs and the resources available from government and business. This increase in demand exists against the backdrop of spiraling inflation, a looming recession, and their negative effect on giving levels and donor participation rates.

Meanwhile, even though fundraisers understand the value of omnichannel fundraising, their core direct mail channel is being subjected to labor and materials cost increases of 15%-20% this year.

During this session, Michael Gorriarán will discuss how leading nonprofits are mitigating the effects of inflation and the recession, including tools such as Behavioral Economics Modeling and advanced Artificial Intelligence Services to improve giving levels, sustain participation rates, and lower the cost per dollar raised.

Kim Hall

Kim Hall

OneCause, Senior Peer-to-Peer Consultant

Tie Hardy

Tie Hardy

Freelance, Web Content Coordinator

Lety Martinez Hermosillo

Lety Martinez Hermosillo

International Community Foundation, Director of Philanthropy

Nathan Hill

Nathan Hill

NextAfter, VP of NextAfter Institute

Close Bio

Kim Hall

Senior Peer-to-Peer Consultant

Kim has 10+ years experience working with nonprofits to set up and execute both onsite and online fundraising campaigns. She started her career as a teacher, took time off to be home with her 3 children, and then found her way to BidPal/OneCause. Some of her favorite current roles are: Senior Peer-to-Peer Consultant & Trainer, Lifelong Learner, Creative Problem Solver, Helper, Speaker, Teacher, Mother, Wife, Nana, Friend, Reader, Musical Theatre Lover, TV Binge Watcher, Home Cook & Baker, Beginner Yogi, Dog Walker, Map Reader, Direction Giver, Extended Family IT/Software/Computer Support Specialist, and Vacation Planner.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:20 PM

Peer-to-Peer Fundraising Beyond the Finish Line

55 minutes | 1:20 PM - 2:15 PM | Peer-to-Peer & Online Giving |

In their roles at OneCause, Jenna and Kim see way too many nonprofits doing only one single online fundraising campaign. The campaign is typically tied to an on-the-ground event and then their software sits unused the rest of the year.

In this session, you’ll walk away with different ways to get a better ROI in your peer-to-peer fundraising approach. (Disclaimer! These ideas aren’t limited to OneCause software only; they can be applied to whatever an attendee is using for their peer-to-peer/online fundraising).

Key Takeaways:

  • Generate a list of online and peer-to-peer fundraising ideas beyond a run-walk-ride.
  • Articulate the value of year-round engagement with online and peer-to-peer fundraising software.
  • Feel more connected with the fundraising professionals in the room.
Close Bio

Tie Hardy

Web Content Coordinator

Tie Hardy (they/them) is from Springfield, Massachusetts with deep ties to Alabama and the DMV area.

To really get to know them would have to start at their birth. There were a lot of gifts Tie was given, but the ones that have particularly shaped them have been their cerebral palsy diagnosis, being trans/queer, and being black. They spend most of their time envisioning joyful and accessible black futures.

In the midst of that liberation work, they are often looking at sci-fi afrofuturist media, listening to podcasts, being outside, traveling and singing. Tie currently works in Digital Accessibility spaces and is passionate about moving from standards-only accessibility work to accessibility work that includes joy and delight.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Expand Your Fundraising Potential with Digital Accessibility

55 minutes | 2:05 PM - 3:00 PM | Fundraising Strategy & Donor Engagement |

Did you know that over 26% of adults in the US live with a disability? That is 61 million Americans. How does that impact our work? If you want to reach ALL your prospective supporters, advocates, and donors, you need to make sure you are including everyone who is interested in furthering your mission. Because you cannot afford to create barriers to participation – even if unintentional.

Ensuring that your work is fully accessible and inclusive across your digital channels is a must. Right from the first interaction with your organization, every person should be able to learn, interact, sign up, and donate with ease. Come to this session to learn more about the fundamentals of digital accessibility and why and how your organization can do what it takes to ensure you are creating an opportunity for EVERYONE to give.

Why come to this session? Every organization needs to understand the importance of why and how to incorporate the fundamentals of accessibility and inclusivity into their digital fundraising efforts. It is not enough to just put in some alt-text on images or include some high contrast images on your site. Digital accessibility is more nuanced, and when someone with a disability shows up at any of your digital properties, it is important that they feel welcomed and included. Yes, you are leaving money on the table if you don’t do it well, but, more importantly, you should make your digital ecosystem fully inclusive and accessible because it is the RIGHT thing to do. From your website, to your forms, to your email and beyond, we will talk about the ways to increase access for all.

Key Takeaways:

  • Understand the key components of digital accessibility.
  • Why it is important for all organizations to take digital accessibility seriously.
  • Learn what organizations can do across websites, email marketing, and social media platforms to reach broader audiences.
Close Bio

Lety Martinez Hermosillo

Director of Philanthropy

As Director of Philanthropy, Lety Martinez leads the planning, development, and implementation of all communications, marketing and fundraising activities across the organization. She stewards ICF’s relationship within Mexican foundation networks and has helped ICF earn recognition as key funder for Mexican organizations. She magnifies the culture of philanthropy across ICF staff and board members.

Lety was recently awarded Outstanding Development Professional of the Year 2021 by the Association of Fundraising Professionals (AFP) San Diego Chapter.

She joined the International Community Foundation in August 2017 as the Marketing & Development Manager.

Lety has over 12 years of experience successfully fundraising and stewarding donor relations for several Mexican nonprofit organizations. Prior to joining ICF, Lety served as the Executive Director of the Boys and Girls Club of Tijuana. She was previously Youth Program and Fundraising Director for Centro de Formación Humana and a Social Investment Director for Fundación Dibujando un Mañana. Lety has also served as a volunteer in Budapest, Hungary at Szent Benedek Iskola and the Regnum Christi.

Lety is a graduate of Universidad Anáhuac México Norte where she received a Master of Family Sciences for Counseling, and she is certificated in Non-Profit Management by United Way Mexico and USAID. Previously she earned her B.A. in International Business from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) Campus San Luis. She’s currently a graduate student in Nonprofit Leadership and Management at the University of San Diego.

Lety’s devoted to the growth and sustainability of Mexican nonprofits. She is a proud Mexican living in San Diego, where she enjoys spending time with her husband and her dog, reading and traveling. She is also a Human Rights and LGBTQIA+ advocate.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Boost Latinx-Focused Philanthropy & Charitable Efforts

55 minutes | 2:05 PM - 3:00 PM | Fundraising Strategy & Donor Engagement |

Latinos are projected to maintain the highest labor force participation rates among racial or ethnic groups, and by 2021, the Latino gross domestic product (GDP) will reach $1.7 trillion (a quarter of the U.S. GDP). Who are Latino donors and what makes them tick?

Many in the philanthropic sector have acknowledged that the Latinx community is a driving economic, political, and cultural force in America. Join Leticia Martinez Hermosillo to explore Latinos living in the U.S., their giving rates, and how they give.

Leticia will use anecdotes, videos, and personal fundraising experiences in an interactive format. Participants will learn how fun and generous Latinos could be if we speak to them directly and learn how to engage them in our missions.

Key Takeaways:

  • Learn how to better engage with Latinx communities in the U.S.
  • Find a “common ground” between both cultures to work towards Binational Philanthropy and collaboration.
  • Create binational and bicultural fundraising campaigns.
Close Bio

Nathan Hill

VP of NextAfter Institute

Nathan Hill is the Vice President of NextAfter Institute, a fundraising consultancy, research lab, and institute on a mission to unleash generosity.

Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more.

Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more – and has spoken at events from AMA, CauseVox, Nonprofit Hub, Social Media Week, and more.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Why Should I Give to You? 4 Keys to Answering Your Donors’ Most Fundamental Question

55 minutes | 9:05 AM - 10:00 AM | Peer-to-Peer & Online Giving |

“Why should I give to you?” Your donors ask this question every time they consider giving. But most nonprofits are ill-equipped to answer it. In this session, you will discover how to use 4 tested and proven elements to explain why donors should give in each of your fundraising channels.

Key Takeaways:

  • Understand the importance of communicating why donors should give by examining first-hand research on nonprofit value propositions.
  • Know how to use 4 tested and proven elements to craft a more effective value proposition for their organization by examining real-world A/B tests and experiments.
  • Quickly score the effectiveness of their own value proposition by learning a basic scoring model for each key element.
Steve Johns

Steve Johns

OneCause, CEO

Scott Jones

Scott Jones

Raising Paddles LLC, Professional Auctioneer & Fundraising Consultant

Nicole Kinard

Nicole Kinard

Inova Health Foundation, Sr. Director of Donor Relations and Special Events

Patrick Kirby

Patrick Kirby

Do Good Better Consulting, Founder

Close Bio

Steve Johns

CEO

Steve Johns is an experienced leader who’s passionate about helping nonprofits build a better tomorrow. He brings over 30 years of experience in technology, corporate development, venture capital, event production and entrepreneurship to his role as Chief Executive Officer at OneCause. For the last seven years, Steve has led the award-winning team at OneCause to surpass $3 billion raised for its 6,000 nonprofit customers. Steve’s concentration focuses on being a strategist, visionary, influencer, and change agent for the organization.

He brings a fresh perspective to the team with his previous experiences as a senior executive in the Fortune 500, as well as successful early-stage start-up investing and scale-up executive leadership.Steve served on the Motorola Research Visionary Board and was a pioneer member of DePaul’s Coleman Entrepreneurship Center Blue Print Mentoring Program. He currently serves on the board for TechPoint helping guide growth initiatives for the Indiana tech industry.

Steve earned a BA in business and accounting from Augustana College and began his career as a CPA.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
10:10 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 35 minutes | 10:10 AM - 11:45 AM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session, as we kick off Raise 2022 with a welcome from OneCause CEO Steve Johns and special recognition of #FearlessFundraisers with our annual Raise Awards.

The electric Shanna Adamic, Executive Director of the Cerner Charitable Foundation and Raise alumni speaker, will inspire all with lessons on life callings, leadership, and resilience. Come learn how Shanna’s optimism and determination help her adapt in changing corporate environments and propel her philanthropic mission forward.

September 13
4:15 PM

Raise 2022 Conference Close

15 minutes | 4:15 PM - 4:30 PM | General Sessions |

Join Emcee Reggie Rivers and OneCause CEO, Steve Johns, for a fun, heartwarming, and one-of-a-kind Raise 2022 conference close out.

We will also announce the live Raise Raffle, where lucky winners take home fabulous prizes. Winners must be present!

Close Bio

Scott Jones

Professional Auctioneer & Fundraising Consultant

Scott Jones is a 25-year veteran Professional Fundraising Auctioneer & Special Event Consultant. He is the only auctioneer in the world to have earned the prestigious certification of Certified Fundraising Executive (CFRE), a Nationally Certified Auctioneer and one of only 200 Benefit Auction Specialists. The Raising Paddle Team conducts over 150 fundraising events annually. Scott has helped non-profits raise over $150 million through special event fundraising.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

Fueling the Flames of Your Special Event Fundraising!

55 minutes | 11:20 AM - 12:15 PM | Event & Auction Fundraising |

Discuss the fundraising cycle and come take a look through the eyes of an auctioneer, an executive director, and a wealth screener to discover 4 key strategies for securing the gift from prospects and how to move donors to higher giving levels. The experts will elaborate on these 4 strategies: Culture of Philanthropy, Donor Centric, Cultivation, and Stewardship – demonstrating to donors the impact and value of their gift in advancing your mission.

Key Takeaways:

  • Create a strategic plan on who should attend their special event.
  • Designing creative means to securing at least 50% of your fundraising goal through pre-committed gifts and attendee wealth screenings.
  • Develop a stewardship plan that will keep your donors giving year after year.
Close Bio

Nicole Kinard

Sr. Director of Donor Relations and Special Events

Nicole Kinard is a philanthropy professional with expertise in special events and donor relations in the Northern Virginia area. She has a unique history with Inova Health Foundation, as she has spent her entire career, nearly 18 years, with the health system in varying roles and currently serves as a Senior Director with the Inova Health Foundation overseeing both the stewardship and events teams.

Nicole is a graduate of James Madison University with a BS in Health Service Administration and a minor in Business. She enjoys providing her expertise as a volunteer on the board of her local chapter of Boys & Girls Clubs.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Playing in a New Arena: Scoring with a Successful Virtual (Now Hybrid!?) Fundraiser

55 minutes | 2:05 PM - 3:00 PM | Event & Auction Fundraising |

In this session, Shelby Davies-Sekle and Nicole Kinard will discuss fundraising good that came out of the pandemic – pushing them out of their typical, nonprofit fundraising dinner box and stretching their strategies to adapt to the times and provide a fresh experience for our donors.

Join this dynamic duo as they share new insights and learned strategies from 2+ years in the pandemic trenches. They will share how they converted a 700 person gala (2019) that struggled for fundraising engagement into widely successful virtual and hybrid formats (2020, 2021), and how they are embracing the future of fundraising with new event ideas learned (and tossed out) during the pandemic.

What’s next? What’s new? How can you grow your events? Learn their secret roadmap for fundraising event strategy including: innovative sponsorships, marketing and communications, and programming and production.

Key Takeaways:

  • Analyze current fundraising event strategies for opportunities to expand to a virtual/hybrid format.
  • Determine components needed to successfully activate and engage both an in-person and virtual audience.
  • Reimagine the typical annual fundraising dinner format and think creatively about introducing new elements to provide variety to guests.
Close Bio

Patrick Kirby

Founder

Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we’ve always done it this way” is the most dangerous phrase in the English language.

Patrick has spent nearly fifteen years working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, and strives to ‘Do Good Better’ every day. From organizing $10,000 cure walks to $1 million galas, Patrick’s passion lies in creating creative solutions to make fundraising less boring.

He cut his donor relations/fundraising teeth as the Alumni Coordinator at the Academy of Holy Angels in Richfield, MN, before trying his hand as a manufacturing sales rep to companies such as Target and Best Buy. Tired of being yelled at for uncontrollable international shipping issues in both English and Chinese, Patrick re-joined the world of nonprofit work as the Sr. Development Director at the Cystic Fibrosis Foundation MN/Dakotas Chapter before taking the Chief Development Officer position at the Anne Carlsen Center.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
8:30 AM

Go Getters Day 1

30 minutes | 8:30 AM - 9:00 AM | Activity |

Hit the ground running and enjoy some fast and furious fun. See what’s on tap for Raise Day 1 with the one and only Patrick Kirby. The Go Getters Show – part Raise overview and part variety show – will include fun activities and showcase the hottest sessions + speakers. A must see to get you pumped for the Raise 2022!

September 12
5:15 PM

Virtual Raise Party

30 minutes | 5:15 PM - 5:45 PM | Activity |

For all our virtual #FearlessFundraisers! Gather to recap and celebrate the end of Day 1 with the ever-enthusiastic Patrick Kirby. We’ve got a fantastic party planned for you!

September 13
8:30 AM

Go Getters Day 2

30 minutes | 8:30 AM - 9:00 AM | Activity |

For those go getters who want to hit the day running, join us for some fast and furious fun. See what’s on tap for Raise Day 2, with the one and only Patrick Kirby. The Go Getters Show – part Raise overview and part variety show – will include fun activities and showcase the hottest sessions. A must see to help you get the most from your last day of Raise 2022!

September 13
12:30 PM

Ask Me Anything Nonprofit Therapy Session

45 minutes | 12:30 PM - 1:15 PM | Activity |

Join Patrick Kirby for a lighthearted look at the tougher side of fundraising in this segment featuring industry pros seeking advice on their woes. Hope to see you there!

Katie Koglman

Katie Koglman

United Way of Wayne and Holmes, CEO

Nicholas Kristock

Nicholas Kristock

KindKatch and Fleece & Thank You, Founder/CEO

Steve Latham

Steve Latham

DonateStock, Inc., Co-Founder & CEO

Bill McKendry

Bill McKendry

HAVEN, Chief Creative Officer

Close Bio

Katie Koglman

CEO

If Katie is not drafting strategies or asking people for donations, she can be found dancing around the fire pit at the campground or shredding the karaoke stage ~badly~ somewhere. Katie hits issues head on with creative solutions. Once voted, “most likely to prove us all wrong,” she does not back down. With more than 10 years experience in fundraising, Katie will share her methods that are proven to bring in the money!

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Raise the Bar, Raise your Glasses, & RAISE THAT MONEY!

55 minutes | 9:05 AM - 10:00 AM | Event & Auction Fundraising |

With thousands of nonprofits in the industry and new ones popping up every day, how do you elevate your status and your brand? Fundraiser Katie Koglman will discuss how she was able to right the ship of her organization. It’s not easy, it requires grit… but you can do it. She will share the 5 steps you need to take to create that winning atmosphere that attracts donors and makes asking for money so much easier.

Key Takeaways:

  • Learn that celebrating all wins is important and how this has a huge return on future investments.
  • Understand how to elevate your organization in a noisy room.
  • Create a 12 month donor engagement calendar.
Close Bio

Nicholas Kristock

Founder/CEO

Nicholas is a former international soccer player turned serial entrepreneur and servant leader, and he has found his fit in the entrepreneurial world by building businesses that solve problems.

After two seasons of soccer in Australia, Nicholas moved back to Michigan in 2015 and founded Fleece & Thank You, an innovative 501(c)3 organization that provides psychosocial support and programs to children in the hospital and provides comfort to 22 children’s hospitals and units in Michigan.

His venture portfolio extends beyond social impact and philanthropy, as he also is the Founder and CEO of KindKatch, a personalized video engagement platform for brands who want to capture attention and drive deeper relationships with their audience.

Something interesting about Nicholas is that he has bungee’d the tallest bungee jump in the Southern Hemisphere and has also lived homeless for a week in Sydney, Australia as a member of the startup team for Orange Sky Laundry, the world’s first mobile laundry service for the homeless.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
1:05 PM

Into The Mind of a Recurring Donor

55 minutes | 1:05 PM - 2:00 PM | Fundraising Strategy & Donor Engagement |

This session will break down the strategy of building a recurring donor base into digestible, easy, applicable tips that every nonprofit can do to create sustainable, recurring revenue through a solid recurring donor program.

Even if you don’t have a recurring donor program, you can follow along and build the foundation of your program during the presentation!

Key Takeaways:

  • Understand the psychology behind what makes someone give and give again.
  • Implement actionable takeaways for how you can cultivate a recurring donor.
  • Speak confidently to new donors and bring them into your recurring donor program.
Close Bio

Steve Latham

Co-Founder & CEO

A serial entrepreneur and Harvard MBA, Steve spent the last 25 years in finance, digital marketing and advanced analytics. Before founding DonateStock in 2020, Steve launched and grew 2 digital marketing technology companies and 2 nonprofits. He has been a contributing author and thought leader in the marketing and financial services industries and is a lifelong supporter, fundraiser and volunteer for many worthy causes.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the New Frontiers in Fundraising

1 hour | 4:15 PM - 5:15 PM | General Sessions | Virtual

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Bill McKendry

Chief Creative Officer

A veteran marketer, speaker, and messaging expert for nonprofit causes, Bill is the founder and chairman of Do More Good as well as the founder and chief creative officer of HAVEN | a creative hub. Recognized in 1999 when he headed Hanon McKendry as the top professional nationally doing cause marketing work by the American Advertising Federation (AAF) and inducted into AAF’s Hall of Achievement, Bill has cultivated a reputation as an expert in key success principles for nonprofit marketing and communications.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:20 PM

The Nonprofit Glass Ceiling: Limiting Beliefs that Stunt Nonprofit Growth

55 minutes | 1:20 PM - 2:15 PM | Storytelling & Brand |

We all have limiting beliefs that keep us from reaching our potential, yet there is no limit on doing good. There are things you thought weren’t possible, plausible, or worthwhile that could help your organization grow. This is especially true for nonprofit marketing and fundraising. Sometimes, limiting beliefs are based on experience, but they’re often based on industry norms or, worse yet, fear. These beliefs become dangerous when they restrict our impact and growth, yet they’re hard to overcome without evidence.

In this session, a nonprofit career professional, Katie Appold, and for-profit marketing agency owner, Bill McKendry, dissect the top limiting beliefs in the nonprofit sector and how marketing and branding have proven them wrong. If your nonprofit has referenced capacity, cost, or being “the best-kept secret” in a marketing meeting, this is the session for you!

Key Takeaways:

  • Understanding that capacity is a “cart before the horse” concept when it comes to raising the support your organization needs. Learn low-work strategies for big impact.
  • Learn to position marketing and advertising correctly to your board/leadership and measure ROI.
  • How to steward your brand and resources.
Joshua Meyer

Joshua Meyer

Bloomerang, VP, Demand Generation

Amy Milne

Amy Milne

Beyond Fundraising Inc, CEO

Jenna Moore

Jenna Moore

OneCause, Peer-to-Peer Consultant

Emily Newberry

Emily Newberry

OneCause, VP, National Accounts

Close Bio

Joshua Meyer

VP, Demand Generation

Joshua Meyer brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP of Demand Generation for Bloomerang. Currently, as a member of the Bloomerang marketing team, Josh manages all organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for helping to create positive change and helping nonprofits engage new donors and achieve their fundraising goals.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

Fundraising in Times of Crisis: What 2020-2021 Giving Trends Tell Us About 2022 & Beyond

55 minutes | 11:20 AM - 12:15 PM | Fundraising Strategy & Donor Engagement |

The last two years have brought unique challenges to fundraising professionals at organizations large and small.

During this tumultuous and unprecedented time, how did donors change their behavior – if at all – and what did successful fundraisers do in order to achieve year-over-year growth?

In this timely session, Josh Meyer from Bloomerang will break down all of the leading research studies into 2020-21 fundraising and donor behavior, as well as Bloomerang user data, campaigns, and case studies, in order to reveal the key elements that your nonprofit should be focusing on now to achieve fundraising success in 2022 and beyond.

Key Takeaways:

  • Recap 2020-21 giving trends from Giving USA, Lilly Family School of Philanthropy, The Fundraising Effectiveness Project, and more.
  • Explore body of knowledge into donor behavior, including donor loyalty and donor attrition.
  • Learn donor communications, engagement and stewardship techniques that generated results during the pandemic.
Close Bio

Amy Milne

CEO

Amy Milne is a passionate and award winning event producer, Storybrand Certified Guide, entrepreneur, author and speaker. She is one of Canada’s go-to experts in marketing, event creation and production. No matter the type of event you are dreaming of or planning, if you are looking to level up, Amy is your gal!

Amy is a former in-house event planner for some of Canada’s largest charity organizations where she led teams to create and execute events that raised into the millions for those who need it most. She worked with the inaugural Weekend to End Breast Cancer and Ride to Conquer Cancer, two of Canada’s largest multi-day fundraising events; The Great Camp Adventure and Scrubs in the City benefiting SickKids and reinventing Relay For Life for the Canadian Cancer Society to name a few.

Following her passion for creating life changing events and her entrepreneurial instincts, Amy co-founded Beyond Fundraising Inc. to ensure nonprofit organizations nation-wide had a loud and meaningful event voice. In the last 7 years, their team has worked with over 40 nonprofit organizations, building new events or kicking past events into high gear, including the creation of Canada’s only nonprofit event pro conference, Camp Beyond.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

How to Talk About Your Fundraising Event So People Will Engage, Register, & Fundraise

55 minutes | 11:20 AM - 12:15 PM | Storytelling & Brand |

If you’re like most organizations, you’re fed up with spending money on marketing that doesn’t work. If you knew what to do differently, you would – but you don’t, so you feel stuck.

Meanwhile, your donations are lagging, and it’s holding back the vital work you do. Here’s the good news: it doesn’t have to be that way.

In this session, Amy Milne, CEO of Beyond Fundraising Inc and a StoryBrand Certified Guide, will share 7 simple marketing principles proven to grow your event participation and help you achieve your fundraising goals. You’ll walk away knowing how to capture your participant and donors’ attention and compel them to engage. Stop worrying about your marketing, and start feeling hopeful about your work again.

Key Takeaways:

  • Update your event website with ideas and language that works.
  • Create a meaningful participant journey that is clear and will raise more funds.
  • Design clear language around your event and organization.
Close Bio

Jenna Moore

Peer-to-Peer Consultant

Jenna began her professional career in fundraising in 2019, but is no stranger to non-profits as she began volunteering at the age of 7. Her background in graphic design and marketing has brought a fresh perspective to the social aspect of Peer-to-Peer fundraising. Jenna is a South Carolina native calling Charleston her home with her boyfriend and spoiled beagle.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:20 PM

Peer-to-Peer Fundraising Beyond the Finish Line

55 minutes | 1:20 PM - 2:15 PM | Peer-to-Peer & Online Giving |

In their roles at OneCause, Jenna and Kim see way too many nonprofits doing only one single online fundraising campaign. The campaign is typically tied to an on-the-ground event and then their software sits unused the rest of the year.

In this session, you’ll walk away with different ways to get a better ROI in your peer-to-peer fundraising approach. (Disclaimer! These ideas aren’t limited to OneCause software only; they can be applied to whatever an attendee is using for their peer-to-peer/online fundraising).

Key Takeaways:

  • Generate a list of online and peer-to-peer fundraising ideas beyond a run-walk-ride.
  • Articulate the value of year-round engagement with online and peer-to-peer fundraising software.
  • Feel more connected with the fundraising professionals in the room.
Close Bio

Emily Newberry

VP, National Accounts

Emily Newberry is sales and strategy leader in the nonprofit SaaS world. She’s passionate about technology and the impact it has on people, organizations and communities.

At OneCause, Emily works directly with national nonprofit organizations and their leaders to understand challenges and opportunities and collaborate on ways to engage donors and use technology to meet fundraising and stewardship goals. She works cross functionally with internal leaders in marketing, product, and operations to ensure we build process and product for today and tomorrow’s opportunities.

Prior to joining OneCause, Emily worked in the nonprofit space, helping align donors to mission, and raising money for life-saving research, treatment and care, and monitoring grant spending and care at two multi-disciplinary health clinics.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
2:30 PM

Future of Fundraising: Empowering Great Missions with Innovation

55 minutes | 2:30 PM - 3:25 PM | Event & Auction Fundraising |

The world of fundraising continues to evolve as nonprofits look past the pandemic and chart a new course for donor outreach, engagement, and giving. Supporter needs and expectations are also changing rapidly—donors now expect giving to be just like their everyday consumer experiences: seamless and easy.

Come explore the future of fundraising and a new world of giving. We’ll showcase how two well known nonprofits, March of Dimes & Arthritis Foundation, have leveraged the all new OneCause Fundraising Platform to streamline their giving experiences and drive deeper engagement.

This dynamic and interactive session will dive into new strategies to unlock generosity and share how you can use technology and innovation to get the most from your fundraising.

Shawn Olds

Shawn Olds

boodleAI, CEO

Barbara O’Reilly

Barbara O’Reilly

Windmill Hill Consulting LLC, Principal & Founder

Pam Orr

Pam Orr

Fellowship Housing, Executive Director

Stephanie Ragozzino

Stephanie Ragozzino

OneCause, CPO

Close Bio

Shawn Olds

CEO

Shawn Olds is a technology and communications thought leader currently serving as the CEO for boodleAI, an AI-powered predictive analytics solution. Shawn is a military veteran having served on active duty in the 82nd Airborne Division, followed by work with the U. S. Department of States’ Office for Counter-Terrorism, as well as recently being appointed to serve as a Civilian Aide to the Secretary of the Army. Shawn graduated from the United States Military Academy with a BS in Computer Science. He earned an MBA from the Kellogg School of Management as well as his Juris Doctor from the Northwestern School of Law.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the New Frontiers in Fundraising

1 hour | 4:15 PM - 5:15 PM | General Sessions |

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Barbara O’Reilly

Principal & Founder

Barbara has thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.

Her consulting firm, Windmill Hill Consulting, helps nonprofit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

She serves as past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. She is a frequent and sought after presenter at national and international conferences. In 2020, she joined the faculty at the University of Maryland’s Do Good Institute teaching nonprofit fundraising.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Decoding Cryptodonations: Fundraising in the Next Frontier

55 minutes | 9:05 AM - 10:00 AM | Fundraising Strategy & Donor Engagement |

If you felt like there was a ramped-up flurry of news about cryptocurrency and crypto donations at the end of 2021, you’re not alone. Somehow, in the blink of an eye, this seemingly intangible, ever so out of reach, asset of sorts was suddenly mainstream.

At the end of 2021, contributions from cryptocurrency were in the estimated billions up from $200 million in 2019. Today, there are 200 million crypto holders in the world. In the U.S. alone, an estimated 21 million people own cryptocurrency. The number of crypto holders and the increase in contributions using this type of currency all point to a new trend in philanthropy that’s worth noting.

Join Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, and Mark Ulrich, cofounder and CEO of every.org, as they break down the 101 on cryptocurrency, how it may be creating a new type of philanthropist, and pros and cons to consider when integrating it into your nonprofit’s fundraising and in making the case to your board, CEO, and CFO to accept this form of currency.

Key Takeaways:

  • Identify what cryptocurrency is and the way of giving we’re seeing.
  • Understand how nonprofits are using cryptophilanthropy in their fundraising strategies.
  • Articulate factors to consider when making the case to your board, CEO, and CFO to accept cryptodonations.
Close Bio

Pam Orr

Executive Director

Pam Orr is the Executive Director for Fellowship Housing, a nonprofit that serves single moms and their children through safe, affordable housing and financial literacy training. She loves seeing single moms transform as they gain confidence and are empowered to build new legacies for their families. Pam has over 15 years of experience working in the nonprofit sector in both executive leadership and board oversight.

Under her leadership, Fellowship Housing has increased the number of families served by 33% and increased its revenue by 190%. She is incredibly passionate about equipping single moms to create a generational impact for their families and excited that Fellowship Housing continues to expand its reach with a 2021 launch into McHenry County and a 2022 launch into DuPage County.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

Fueling the Flames of Your Special Event Fundraising!

55 minutes | 11:20 AM - 12:15 PM | Event & Auction Fundraising |

Discuss the fundraising cycle and come take a look through the eyes of an auctioneer, an executive director, and a wealth screener to discover 4 key strategies for securing the gift from prospects and how to move donors to higher giving levels. The experts will elaborate on these 4 strategies: Culture of Philanthropy, Donor Centric, Cultivation, and Stewardship – demonstrating to donors the impact and value of their gift in advancing your mission.

Key Takeaways:

  • Create a strategic plan on who should attend their special event.
  • Designing creative means to securing at least 50% of your fundraising goal through pre-committed gifts and attendee wealth screenings.
  • Develop a stewardship plan that will keep your donors giving year after year.
Close Bio

Stephanie Ragozzino

CPO

Stephanie brings 20 years of product management, client success, and software experience to OneCause. She’s best known for her creative approach to problem solving and translating long-term company goals into specific product development milestones. She previously was the executive vice president of product for Indianapolis-based PERQ and has held product leadership roles at Teradata and Aprimo. Stephanie earned a BS degree in Computer Science and Mathematics from Purdue University.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
1:05 PM

OneCause Fundraising Platform Exclusive First Look

55 minutes | 1:05 PM - 2:00 PM | General Sessions |

Take a tour of the powerful new OneCause Fundraising Platform. See the future of fundraising in an interactive format and explore innovative functionality to grow your impact. Bring your lunch!

Key Takeaways: 

  • Learn about innovative features to streamline your fundraising.
  • See new functionality to improve your giving experience.
  • Understand emerging needs to reach and activate today’s donors.

September 13
2:30 PM

Future of Fundraising: Empowering Great Missions with Innovation

55 minutes | 2:30 PM - 3:25 PM | Event & Auction Fundraising |

The world of fundraising continues to evolve as nonprofits look past the pandemic and chart a new course for donor outreach, engagement, and giving. Supporter needs and expectations are also changing rapidly—donors now expect giving to be just like their everyday consumer experiences: seamless and easy.

Come explore the future of fundraising and a new world of giving. We’ll showcase how two well known nonprofits, March of Dimes & Arthritis Foundation, have leveraged the all new OneCause Fundraising Platform to streamline their giving experiences and drive deeper engagement.

This dynamic and interactive session will dive into new strategies to unlock generosity and share how you can use technology and innovation to get the most from your fundraising.

Lauren Ready

Lauren Ready

Forever Ready Productions, Owner and Principal Storyteller

Jeannie Infante Sager

Jeannie Infante Sager

Women’s Philanthropy Institute, Director

Tim Sarrantonio

Tim Sarrantonio

Neon One, Director of Corporate Brand

Sarah Sebastian

Sarah Sebastian

OneCause, Director, Corporate Communications

Close Bio

Lauren Ready

Owner and Principal Storyteller

Lauren is an Emmy Award winning storyteller who specializes in untold stories. She began her career at 17 years old in her first TV job as a production assistant. She ran cameras during the evening newscasts after school. Eventually she worked her way up to a job in front of the camera and spent time as a reporter in Iowa, Nebraska and Memphis.

After a decade working in newsrooms, she transitioned from a life in front of the camera, to a life behind the camera telling stories for nonprofits.
As owner and Principal Storyteller for Forever Ready Productions, her vision for storytelling is at the heart of every production. She is a four time Regional Emmy Award winner from the Academy of Television Arts & Sciences.

It’s this background in reporting — where production happens fast and complex human stories are at the center — that reminds Lauren to dig deeper than the headline; telling untold stories. Lauren’s specialty is taking moments of human experience and turning them into dynamic and compelling videos.

Lauren was named Memphis Business Journal’s Top 40 Under 40 for her work in the Memphis community and her mission-driven business. She received the Vistage Impact Award for growth and leadership. Her company, Forever Ready Productions, received the Small Business of the Year Award in 2020 from the Memphis Business Journal.

Lauren is an Iowa native and a graduate of Loras College. She is based in Memphis, TN with her husband, Scott and their son Max. She’s a part 107 certified drone pilot, loves rock climbing and photography.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
1:05 PM

The Power of Untold Stories: How Impactful Video Drives Everything

55 minutes | 1:05 PM - 2:00 PM | Storytelling & Brand |

It’s easy to get caught in a rhythm of telling the same kind of video stories for fundraisers (patient stories, client stories, voiceover videos with graphics and stats, etc.). In the past, they have worked well for many organizations. But what we’ve done in the past no longer works! In this session Lauren Ready will walk fundraisers through how to find and tell untold stories inside their organization, specifically designed to help raise funds and awareness. We’ll also talk about how the capture (not recreate) impactful moments on camera. Lauren will be using 3-5 real life examples of impactful moments she’s captured on camera and explain how each story was planned, executed and edited – intentionality behind us every step of the way but with an openness to letting things happen.

Given her years of experience in TV News, Lauren challenges participants to be their own investigative journalists and find stories that people aren’t expecting. Participants will walk away with 5 ways to guarantee they capture an impactful moment on camera, 2-3 new story ideas that go beyond “the usual headlines,” and techniques for when and how to share that story at an event.

Key Takeaways: 

  • Identify untold stories that take supporters “beyond the headline.”
  • 5 ways to guarantee you’ll capture a real moment on camera, every time.
  • Identify unexpected characters to feature in unexpected ways.
Close Bio

Jeannie Infante Sager

Director

Jeannie Infante Sager is the director of the Women’s Philanthropy Institute which is housed under the Indiana University Lilly Family School of Philanthropy in Indianapolis, Indiana. WPI envisions a world where women donors understand and use their growing power and influence to support causes they care about; where fundraisers and nonprofit leaders take women seriously and approach them in ways that appeal to them; and where both women and men are giving, giving more, and giving more intentionally and effectively.

Jeannie leads WPI’s efforts to translate research to practice, works closely with WPI’s national advisory council and serves on the executive leadership team for the LFSoP. She has been quoted in a wide array of media outlets including The New York Times, the Washington Post, and Fortune Magazine. An active speaker on a range of topics related to women’s philanthropy, she has presented to national and international audiences. She serves as an associate professor with the Lilly Family School of Philanthropy and teaches with The Fundraising School.

Jeannie is a seasoned nonprofit executive with over 25 years of experience in health care, higher education, and independent school leadership. She most recently served on the leadership team that created the IU Health Foundation. Nationally, she serves as chair for the Indiana University Alumni Association’s board of managers and on the advisory council for WOC – Women of Color in Fundraising and Philanthropy. In service to women and girls, Jeannie is on the board of directors for Girls Inc. of Greater Indiana and Women for Change Indiana.
Jeannie earned her master’s degree in philanthropic studies from Indiana University where she was a Jane Addams Fellow and earned a bachelor’s degree in international relations from Rollins College.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the New Frontiers in Fundraising

1 hour | 4:15 PM - 5:15 PM | General Sessions |

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Tim Sarrantonio

Director of Corporate Brand

Tim Sarrantonio is a team member at Neon One and has more than 10 years of experience working for and volunteering with nonprofits. Tim has raised over $3 million for various causes, engaged and enhanced databases of all sizes, procured multiple successful grants, and formulated engaging communications and fundraising campaigns for several nonprofits. He has presented at international conferences and is a TEDx speaker on technology and philanthropy. He volunteers heavily in his community around Niskayuna, NY.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the New Frontiers in Fundraising

1 hour | 4:15 PM - 5:15 PM | General Sessions |

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Sarah Sebastian

Director, Corporate Communications

Sarah is a marketer and brand geek with 8 years of experience in the nonprofit tech space in the form of technical writing, customer service, content strategy, brand management, public relations, and communications. After graduating from Florida State University with an English degree, she served as an AmeriCorps tutor and spent 8 years as a teacher and writing instructor. She currently serves as a volunteer on the fundraising and education committee for Florida Access Network. Outside of work and volunteering, Sarah can be found reading, hiking, kayaking, and wandering around in the woods to photograph birds.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
3:15 PM

Evolving Donor Expectations: Key Findings from the 2022 Giving Experience Study

55 minutes | 3:15 PM - 4:10 PM | Fundraising Strategy & Donor Engagement |

Join us on a five-year journey into the mindset and behaviors of today’s donors. In 2018, OneCause launched a study of social donors to examine the unique motivators and giving trends of those who participate in auction events, peer-to-peer fundraising, occasions/challenges, and giving/awareness days.

2022’s newly released study uncovers how donor expectations continue to evolve as we emerge from the global pandemic. It contains practical strategies any nonprofit can leverage to attract, engage, and retain supporters. As the nonprofit world moves toward recovery, it’s imperative to understand how to unlock generosity and grow your impact with today’s donors.

In this session, you’ll:

  • Learn how the social giving experience and donor expectations have evolved since 2018.
  • Understand how to provide options for all donors as events shift to in-person (hint: they still want virtual options!).
  • Hear about how you can grow trust, ease, and engagement to convert and retain social donors.
Mike Shumard

Mike Shumard

Mike Shumard Auctioneering, Fundraising Auctioneer, Host, & Consultant

Glenda Sims

Glenda Sims

Deque, Chief Information Accessibility Officer

Kevin Spykerman

Kevin Spykerman

Winspire, Inc., VP of Nonprofit Fundraising

Erik Tomalis

Erik Tomalis

Virtuous, Enterprise Sales Manager

Close Bio

Mike Shumard

Fundraising Auctioneer, Host, & Consultant

Mike Shumard grew up in the nonprofit industry and has fundraising in his blood. Throughout his career he has directly raised millions of dollars for amazing causes across the country. Through his career he has successfully served as the Executive Director of the Cystic Fibrosis Foundation and the Leukemia & Lymphoma Society. Mike’s love for live auctions and making a difference led him to start his auctioneering career in 2008. Passion, energy, and experience are the three keys to Mike’s auctioneering success. Mike’s commitment to every nonprofit he works for is to ensure no dollar is left behind.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:20 PM

[Virtual Session] You’ve Got a Friend in Me: Finding the Best Auctioneer and Setting Them Up for YOUR Success

1 hour | 1:20 PM - 2:20 PM | Event & Auction Fundraising |

The industry has had almost a full year of seeing more and more in-person events as nonprofits become “unfrozen.”

The best way to innovate and create a more immersive in-person experience can be as easy as taking lessons learned from the virtual world and bringing them to your pre-pandemic event strategy. Technology has never been more important, as well as your auctioneer!

Now that we are coming back to the ballroom, how do you choose the right auctioneer for your event to ensure you maximize funds raised? Learn the strategies, best practices, and insider tips from fundraising experts who can help you pick your next auctioneer and ensure your event is a huge success.

Key Takeaways:

  • Choosing an auctioneer that is right for your audience and event that has the tools they need to navigate a crowded world of benefit auctioneers.
  • The importance of a fund-a-need and why it should never be skipped or lost in the “fun” of the evening.
  • How to set your auctioneer up for success.
Close Bio

Glenda Sims

Chief Information Accessibility Officer

Glenda Sims is the Chief Information Accessibility Officer at Deque, where she shares her expertise and passion for the open web with government organizations, educational institutions, and companies ranging in size from small businesses to enterprises. Glenda is an adviser and co-founder of AIR-University (Accessibility Internet Rally) and AccessU.

She serves as an accessibility consultant, judge, and trainer for Knowbility, an organization whose mission is to support the independence of people with disabilities by promoting the availability of barrier-free IT. In 2010 Glenda co-authored the book InterACT with Web Standards: A holistic approach to Web Design.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Expand Your Fundraising Potential with Digital Accessibility

55 minutes | 2:05 PM - 3:00 PM | Fundraising Strategy & Donor Engagement |

Did you know that over 26% of adults in the US live with a disability? That is 61 million Americans. How does that impact our work? If you want to reach ALL your prospective supporters, advocates, and donors, you need to make sure you are including everyone who is interested in furthering your mission. Because you cannot afford to create barriers to participation – even if unintentional.

Ensuring that your work is fully accessible and inclusive across your digital channels is a must. Right from the first interaction with your organization, every person should be able to learn, interact, sign up, and donate with ease. Come to this session to learn more about the fundamentals of digital accessibility and why and how your organization can do what it takes to ensure you are creating an opportunity for EVERYONE to give.

Why come to this session? Every organization needs to understand the importance of why and how to incorporate the fundamentals of accessibility and inclusivity into their digital fundraising efforts. It is not enough to just put in some alt-text on images or include some high contrast images on your site. Digital accessibility is more nuanced, and when someone with a disability shows up at any of your digital properties, it is important that they feel welcomed and included. Yes, you are leaving money on the table if you don’t do it well, but, more importantly, you should make your digital ecosystem fully inclusive and accessible because it is the RIGHT thing to do. From your website, to your forms, to your email and beyond, we will talk about the ways to increase access for all.

Key Takeaways:

  • Understand the key components of digital accessibility.
  • Why it is important for all organizations to take digital accessibility seriously.
  • Learn what organizations can do across websites, email marketing, and social media platforms to reach broader audiences.
Close Bio

Kevin Spykerman

VP of Nonprofit Fundraising

Kevin has had the privilege of worked with nonprofits for over 15 years and learned from some of the best minds in the industry. He has a passion for seeing nonprofits drive their mission forward. As fundraisers know, nonprofits can’t run and operate without funding or having a source of income and that’s where Kevin is passionate about making an impact. He has personally been responsible for helping nonprofits raise over 11.5M dollars and is proud knowing it goes to further the mission each nonprofit is fulfilling each day.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:20 PM

[Virtual Session] You’ve Got a Friend in Me: Finding the Best Auctioneer and Setting Them Up for YOUR Success

1 hour | 1:20 PM - 2:20 PM | Event & Auction Fundraising |

The industry has had almost a full year of seeing more and more in-person events as nonprofits become “unfrozen.”

The best way to innovate and create a more immersive in-person experience can be as easy as taking lessons learned from the virtual world and bringing them to your pre-pandemic event strategy. Technology has never been more important, as well as your auctioneer!

Now that we are coming back to the ballroom, how do you choose the right auctioneer for your event to ensure you maximize funds raised? Learn the strategies, best practices, and insider tips from fundraising experts who can help you pick your next auctioneer and ensure your event is a huge success.

Key Takeaways:

  • Choosing an auctioneer that is right for your audience and event that has the tools they need to navigate a crowded world of benefit auctioneers.
  • The importance of a fund-a-need and why it should never be skipped or lost in the “fun” of the evening.
  • How to set your auctioneer up for success.
Close Bio

Erik Tomalis

Enterprise Sales Manager

Erik Tomalis is a proven fundraising professional and has always been forward thinking, donor and people driven, but most of all results oriented. With 20 years of professional fundraising experience, Erik made over 4,000 face-to-face donor solicitations where he has raised millions of dollars for many non-profit organizations, including areas of: healthcare, education, human services, Greek, university athletics and youth-based organizations. He served as a front-line fundraiser, as well as an executive in some transformative organizations focused on generosity, such as St. Jude Children’s Hospital, the Boy Scouts of America and the Allegheny Health Network.

Today, at Virtuous, Erik is committed to helping nonprofits grow global generosity. He believes that charitable giving is about personal connections, not transactions. Generosity is driven by our passions and relationships – and givers want to feel like they are part of a movement bigger than themselves.

Through his experience, Erik understands fully the ways to be successful in your non-profit organization and career. Erik lives in Pittsburgh, PA and is a graduate of Duquesne University and the Lilly School of Philanthropy. He is an Eagle Scout and active in the community as he is either active or a past board member for the following organizations: AFP Western PA and Dallas Chapters, Verland, 100+ Men of Pittsburgh, American Lung Association, Boy Scouts of America, American Heart Association, Duquesne Alumni Council and many more.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
3:15 PM

Responsive Leadership: How To Build Resilient Teams & Drive Growth With Confidence Amidst Uncertainty

55 minutes | 3:15 PM - 4:10 PM | Fundraising Strategy & Donor Engagement |

Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval 2020 — from the pandemic and social justice to climate — left behind with no clear end in sight.

Amidst uncertainty and shifting donor expectations, how should you design and lead your fundraising teams? How does this impact your ability to collaborate to deliver a responsive supporter experience?

We’ll address these challenges head-on, share how supporter preferences have evolved, and what that requires now of you and your team.

Key Takeaways:

  • 2 macro shifts shaping supporter preferences, and the resulting pivots your team must consider for growth.
  • 8 mindsets you and your team can adopt to increase the pace of learning, combat burnout, and unlock growth.
  • How to motivate and mobilize your team to collaborate across silos to deliver a responsive donor journey for all supporters.
Mark Ulrich

Mark Ulrich

Every.org, Co-Founder & CEO

Kelly Velasquez-Hague

Kelly Velasquez-Hague

OneCause, VP of Marketing

Erica Waasdorp

Erica Waasdorp

A Direct Solution, President

Mia Willis

Mia Willis

Highlander Research and Education Center, Interim Co-Coordinator of Development & Communications

Close Bio

Mark Ulrich

Co-Founder & CEO

Mark Ulrich is the Co-founder and CEO of Every.org, a groundbreaking social giving platform which makes giving accessible for all nonprofits. He and his Co-founder were Stanford classmates and helped build Nuna Healthcare and Pinterest, then left the for-profit tech world to launch a platform to assist nonprofits.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Decoding Cryptodonations: Fundraising in the Next Frontier

55 minutes | 9:05 AM - 10:00 AM | Fundraising Strategy & Donor Engagement |

If you felt like there was a ramped-up flurry of news about cryptocurrency and crypto donations at the end of 2021, you’re not alone. Somehow, in the blink of an eye, this seemingly intangible, ever so out of reach, asset of sorts was suddenly mainstream.

At the end of 2021, contributions from cryptocurrency were in the estimated billions up from $200 million in 2019. Today, there are 200 million crypto holders in the world. In the U.S. alone, an estimated 21 million people own cryptocurrency. The number of crypto holders and the increase in contributions using this type of currency all point to a new trend in philanthropy that’s worth noting.

Join Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, and Mark Ulrich, cofounder and CEO of every.org, as they break down the 101 on cryptocurrency, how it may be creating a new type of philanthropist, and pros and cons to consider when integrating it into your nonprofit’s fundraising and in making the case to your board, CEO, and CFO to accept this form of currency.

Key Takeaways:

  • Identify what cryptocurrency is and the way of giving we’re seeing.
  • Understand how nonprofits are using cryptophilanthropy in their fundraising strategies.
  • Articulate factors to consider when making the case to your board, CEO, and CFO to accept cryptodonations.
Close Bio

Kelly Velasquez-Hague

VP of Marketing

Kelly brings more than 20 years of fundraising, nonprofit management, and sales/marketing experience to her role at OneCause. As VP of Marketing, Kelly manages all of the company’s content strategy and execution. She’s passionate about empowering great missions and loves that her current role allows her to continue to help nonprofits reach new donors and raise more funds.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

Erica Waasdorp

President

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.

She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC), www.resource-alliance.org

Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
9:05 AM

A Monthly Giving Road Map: Converting P2P & Giving Day Donors

55 minutes | 9:05 AM - 10:00 AM | Peer-to-Peer & Online Giving |

Peer to Peer (P2P) fundraising campaigns are now being used in many organizations. They are a great way to enhance fundraising while expanding mission recognition. People who believe in your cause are willing to volunteer their time to help raise funds, commit to setting up personal campaign pages, soliciting donations from their networks, and marketing the campaign. Giving Days, now a global movement, elicit inspiration to give much like P2P campaigns do. Wow – a treasure trove of new donors!

But how do you get them to keep giving to your organization? How about converting them from one-time gifts to giving monthly? Participants will gain an understanding who and what monthly donors are and learn how to implement a monthly giving program as part of their overall communication strategy.

Learn how to build a monthly donor roadmap to use as a tool along with a monthly donor retention playbook and a monthly donor planner. You will come away with real life examples and case studies on how best to start asking donors to join a monthly donor program by using tools and media you already have in place.

Key Takeaways:

  • A quick overview of monthly giving and their impact on sustainable revenue.
  • How to organize a monthly donor program step by step.
  • How to thank and cultivate monthly donors.
  • How to prevent and reactivate lapsed monthly donors.
  • How to prepare an annual monthly donor plan.
Close Bio

Mia Willis

Interim Co-Coordinator of Development & Communications

Mia S. Willis is a cultural worker, popular educator, and fundraiser based in Atlanta, Georgia. Although their initial efforts supported the arts and cultural programs in which they participate, Mia began fundraising on behalf of education and social justice nonprofit organizations after the 2020 Uprisings. They have served in a number of development roles, including as the Tournament Director of the 2019 Feminine Empowerment Movement Slam (Cambridge, MA), the Development Coordinator of Reading In Motion (Chicago, IL), and most recently as the Interim Co-Coordinator of Development and Communications at Highlander Research and Education Center (New Market, TN).

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

[Virtual Session] Community Centric Fundraising at Highlander: Campaigns of Abundance in Times of Scarcity

55 minutes | 11:20 AM - 12:15 PM | Fundraising Strategy & Donor Engagement |

This session explores community-centric fundraising and its current applications in Highlander’s development strategy. Through the lens of a case study, attendees will learn to identify and differentiate common giving motivations (scarcity and abundance) and understand how they impact donor base, and short-term and long-term fund-raising goals.

Fundraisers Mia and Isaac will review the 10 core principles of community centric fundraising and the programmatic fixtures (2021 year-end campaigning and 2022 donor education offerings) that are in place to convert one-time givers into recurring supporters. They will also cover how Highlander’s use of a common curriculum and lexicon unify it’s network of peer-to-peer fundraisers, as well as other strategies to activate donors.

Using real-life examples, this session will give any fundraiser practical insights and the chance to learn strategies and ideas to help you design and implement a community-centric fundraising initiative at your nonprofit.

Key Takeaways:

  • Identify and differentiate two common giving motivations (scarcity and abundance) and discuss how said motivations can impact an organization’s donor base as well as its short-term and long-term fund-raising goals.
  • Understand the ten core principles of community centric fundraising and the philosophy’s thought leaders.
  • Learn how to for apply community centric fundraising principles in your own position/organization.
Karrie Wozniak

Karrie Wozniak

OneCause, CMO

Stefanie Zachery

Stefanie Zachery

OneCause, Senior Consultant

Close Bio

Karrie Wozniak

CMO

Karrie brings 20 years of experience in marketing, brand management, advertising, and sales to OneCause. As one of the early stage executives she played a key role in building and leading the nationwide sales team, event consulting, client success & overall marketing. Karrie previously held management positions at Ford Motor Company and Dominion Enterprises before joining OneCause (then BidPal) in 2009. Karrie has an MBA from DePaul University and a BS degree from Purdue University’s Krannert School of Management.

Her decade plus commitment to nonprofit fundraising makes Karrie a sought after speaker, industry thought leader, and blog contributor. Her insights on fundraising, technology, and communications have been shared at Raise 2018-2019, ARC Fundraising Conference, and can be found in publications including Forbes Communications Council, Nonprofit Pro, Nonprofit Hub, and Lilly School of Philanthropy.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

Stefanie Zachery

Senior Consultant

Stefanie brings more than 15 years of combined experience in fundraising, consulting, event management and marketing along with her passion for helping nonprofits across our nation increase fundraising and grow their mission and their voice.

She was a former volunteer for non-profits and through that channel, she fell in love with how technology, fundraising strategy and donor engagement could innovate fundraising for nonprofits of all shapes and sizes. She’s passionate about empowering great missions and loves that her current role at OneCause allows her to help more nonprofits reach new donors and raise more funds.

Supporting more than 318 fundraising events, including golf, gala, schools, luncheons and everything in between, she bring a wide variety of expertise, best practices and knowledge to share with you.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
2:30 PM

Back to the Ballroom Trends: How Attendees Changed Post COVID

55 minutes | 2:30 PM - 3:25 PM | Event & Auction Fundraising | Virtual

It’s [finally] happening… we are back in the ballroom and people are seeing people again! Your efforts from pre-COVID aren’t lost, but there are many new guest expectations to take into account. In this session, we will unpack the top 3 new trends for your attendees regarding check-in, check-out, and donor ease.

Key Takeaways:

  • Understand post-pandemic attendee trends.
  • Immediately incorporate new strategies based on attendee expectations.
  • Implement new communication strategy to garner all needed information in a more compact manner.