Speakers

Raise is designed to help us all CONNECT, GROW, and INSPIRE each other to new heights.

Check out our 2021 speaker line-up!

Raise 2021 Keynotes & Emcee

Pam Sherman

Pam Sherman

ShermanEDGE, Suburban Outlaw & Leadership Coach

Shanna Adamic

Shanna Adamic

Cerner Charitable Foundation, Executive Director

Reggie Rivers

Reggie Rivers

The Gala Team, President

Close Bio

Pam Sherman

Suburban Outlaw & Leadership Coach

Pam Sherman is a writer, actress, professor and recovering attorney, who today combines her business and creative background to speak all over the world about having an edge in the best possible way. Through sharing her personal story, Pam helps others improve creativity, deepen connections, and ignite passion for their mission. She is a highly rated global resource for leaders in Fortune 500 companies, law firms, advertising agencies and nonprofits in leadership, communications, and development. Pam is an active member of the charitable community, volunteering her time and passion to the Women’s Foundation of Genesee Valley, the Humane Society, the Rochester Philharmonic Orchestra, and many others.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
11:00 AM

Welcome & Keynote

1 hour 15 minutes | 11:00 AM - 12:15 PM | General Session |

Pam Sherman, writer, actor, and recovering attorney, kick off Raise 2021! She will share her personal story, helping the Raise fearless fundraising community ignite their passion, find their EDGE, and grow their impact.

September 14
4:15 PM

Closing Session & Keynote Panel

45 minutes | 4:15 PM - 5:00 PM | General Session | In-person, Virtual

Join us as we close #2021Raise. Experience the energy and excitement of our closing session. We’ll explore lesson learned at Raise, and how we can journey forth with new insights, taking them back into our day-to-day fundraising and arming our nonprofits with #FearlessFundraising strategies.

We will also announce the live Raise Raffle – where lucky winners take home fabulous prizes. Winners must be present!

Close Bio

Shanna Adamic

Executive Director

Shanna Adamic is the Executive Director of Cerner Charitable Foundation overseeing corporate philanthropy and volunteer initiatives for Cerner, a global healthcare technology company. As a brain tumor survivor, Shanna has a personal connection and commitment to Cerner’s mission. Her current efforts focus on the Operation Safe coalition, committed to safely vaccinate Missouri residents against COVID-19. Shanna and her team lead the staffing and training for more than 300 daily volunteers, leveraging experiences with their volunteer programs and special events to apply the same people-first logic to help vaccinate more than 97,000 in their first 32 days.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
10:45 AM

Keynote

1 hour | 10:45 AM - 11:45 AM | General Session | In-person, Virtual

Shanna Adamic, Executive Director of the Cerner Charitable Foundation and rare brain tumor survivor, shares her personal story of perseverance and embracing change.

September 14
4:15 PM

Closing Session & Keynote Panel

45 minutes | 4:15 PM - 5:00 PM | General Session | In-person, Virtual

Join us as we close #2021Raise. Experience the energy and excitement of our closing session. We’ll explore lesson learned at Raise, and how we can journey forth with new insights, taking them back into our day-to-day fundraising and arming our nonprofits with #FearlessFundraising strategies.

We will also announce the live Raise Raffle – where lucky winners take home fabulous prizes. Winners must be present!

Close Bio

Reggie Rivers

President

Reggie is a former Denver Broncos running back who played 6 seasons in the NFL. In 2013, he founded The Gala Team, and has grown the company from 6 events that first year to hundreds of events annually. The Gala Team supported nonprofits of all shapes and sizes during the COVID-19 virtual pivot, becoming a trusted resource for strategies and thought leadership.Reggie is also a media personality and author, who has worked in newspaper, radio and television in Denver. He has written five books, the latest is the award winning novel, “The Colony: A Political Tale”. Reggie’s professional variety ultimately led him to his find his true love in life — serving as a benefit auctioneer to help nonprofits achieve their fundraising goals.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
11:00 AM

Welcome & Keynote

1 hour 15 minutes | 11:00 AM - 12:15 PM | General Session | In-person, Virtual

Pam Sherman, writer, actor, and recovering attorney, kick off Raise 2021! She will share her personal story, helping the Raise fearless fundraising community ignite their passion, find their EDGE, and grow their impact.

September 14
10:45 AM

Keynote

1 hour | 10:45 AM - 11:45 AM | General Session | In-person, Virtual

Shanna Adamic, Executive Director of the Cerner Charitable Foundation and rare brain tumor survivor, shares her personal story of perseverance and embracing change.

September 14
4:15 PM

Closing Session & Keynote Panel

45 minutes | 4:15 PM - 5:00 PM | General Session | In-person, Virtual

Join us as we close #2021Raise. Experience the energy and excitement of our closing session. We’ll explore lesson learned at Raise, and how we can journey forth with new insights, taking them back into our day-to-day fundraising and arming our nonprofits with #FearlessFundraising strategies.

We will also announce the live Raise Raffle – where lucky winners take home fabulous prizes. Winners must be present!

Raise 2021 Speakers

Ian Adair

Ian Adair

Gracepoint Foundation, Executive Director

Stephanie Adomaitis

Stephanie Adomaitis

Rotary International / The Rotary Foundation, Donor Engagement Manager

Katie Appold

Katie Appold

DO MORE GOOD + Nonprofit Hub, Executive Director

Michell Baker

Michell Baker

Fight Colorectal Cancer, Director of Philanthropy

Close Bio

Ian Adair

Executive Director

Ian Adair is a nonprofit industry influencer, TEDx speaker, and recognized expert in leadership, fundraising, and nonprofit management. In a 2021 world, Ian helps build successful nonprofits by winning donor attention, cultivating strong boards, and revitalizing mission awareness with stakeholders and community partners. Ian’s keynotes and training sessions are well known in the nonprofit sector for their high energy, humor, and tell it like it is style.

Ian is a speaker, author, and advocate concerning mental health awareness and addressing mental health in the workplace. He is the author of the book, Stronger Than Stigma. A Call to Action: Stories of Grief, Loss, and Inspiration! Ian currently serves as the Executive Director of the Gracepoint Foundation, the philanthropic arm of Gracepoint, one of the largest behavioral health organizations in the state of Florida. Gracepoint impacts the lives of more than 30,000 individuals each year, seeking mental health, medical, and addiction services in the greater Tampa area.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
1:30 PM

Mental Health in the Workplace: Creating an Environment that Supports Employees & Promotes Wellness

1 hour | 1:30 PM - 2:30 PM | Leadership & Storytelling | In-person, Virtual

Mental Illness is the number one reason for absenteeism and loss of productivity in the workplace today. The mental health and wellness of employees has become a major concern in the nonprofit sector, that needs to addressed in order to support current employees and attract top talent. This session will examine: How mental illness is impacting the workplace and the nonprofit sector; How mental health effects employee retention, organizational culture, and a nonprofit’s financial bottom line; Why stigma is such a powerful force impacting our health; and What strategies nonprofit leaders can employ to support mental health and wellness in their organizations.

Key Takeaways:

    • Understand how mental health impacts everyone and plays a major role in employee morale, job satisfaction, and retention.
    • Implement simple strategies to cultivate a safe environment to learn about mental health and disclose a mental health issue.
    • Learn how to be proactive and involved concerning mental health awareness and wellness initiatives.
Close Bio

Stephanie Adomaitis

Donor Engagement Manager

With over 12 years of philanthropic communications experience, Stephanie currently serves as the Donor Engagement Manager for The Rotary Foundation. Her team focuses on using donor data to create and implement an international, comprehensive philanthropic communications strategy to continue increasing annual fund donations. In 2020, Stephanie and her team assisted in the creation of building a new peer-to-peer platform in support of The Rotary Foundation called Raise for Rotary. Her team now leverages peer-to-peer as an additional tool to engage with current and prospective donors around the world. Prior to her role at The Rotary Foundation, she served as the Vice President of Development and Marketing for Marcfirst, a non-profit that that supports people of all ages with developmental disabilities. Stephanie is a Certified Fund Raising Executive.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
3:00 PM

What is your Donor’s Giving Language? Engaging Donors with a Multi-channel Fundraising Strategy

1 hour | 3:00 PM - 4:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

In an environment where donors can choose virtually any nonprofit to support, it is more important than ever to offer convenient and innovative ways to give. By looking at the behavior of your current donors, you can build a strategy on how to target your supporters through meaningful communications and by offering multiple effective giving options. In this session, we are going to explore how you can communicate, and more importantly fundraise, to both your current and prospective donors in a way that resonates with them to yield big results. This session features two fundraising experts from The Rotary Foundation’s Donor Engagement team sharing how they use fundraising analytics and philanthropic communications to create and manage multiple giving platforms that collectively make a big fundraising impact.

Key Takeaways:

  • Identify multiple channels of communication to engage your supporters
  • Analyze your fundraising communication results to identify important giving trends
  • Use giving trends and communication engagement trends to identify potential giving platforms to create a multi-channel fundraising strategy
Close Bio

Katie Appold

Executive Director

Katie’s professional experience includes over fifteen years of marketing and leadership in the for-profit and nonprofit sectors. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. As a volunteer, Katie co-chaired the fundraising cabinet for Imagination Station 2.0, an accessible play-space in Grand Haven, MI. The campaign exceeded goal by 30% and recruited over 1,000 volunteers for a “community build” of the play-space which took place over one week in 2018.

Katie was recognized in 2008 as one of the Top Women in Marketing by MiBiz, has been nominated for the Lakeshore Athena award twice, and recognized as one of the Top 20 under 40 for the Tri-Cities in 2015.

Katie serves on the board of Gracious Grounds and the Tri-Cities Family YMCA. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Christian Leadership Alliance, and the Association of Fundraising Professionals.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
9:00 AM

Grow Your Confidence (So You Can Grow Your Cause)

1 hour | 9:00 AM - 10:00 AM | Leadership & Storytelling | Virtual

From donor communications and community collaboratives to leading your team, there are few areas where confidence doesn’t play a major role in your success and your comfort. If you have the benefit of external affirmations like awards, a big title, or a killer resume…kudos, but maintaining healthy confidence is rooted in things deeper than these accomplishments. If you don’t have those things (yet), it’s ok. Your confidence is something you can control and craft, much like a muscle. The more you work to improve it and exercise it, the more it grows. The more your confidence grows, the more strength you will bring to your work and mission.

This interactive session will help nonprofit leaders recognize their core strengths and grow in areas where you don’t feel as confident as you’d like.

Key Takeaways:

  • Level the Playing Field: Become Empowered with Knowledge
  • Show up Consistently: Build and Strengthen your Approach
  • Humility: Build Out More than You Build Up
Close Bio

Michell Baker

Director of Philanthropy

As the director of philanthropy efforts for Fight Colorectal Cancer, Michell joined the organization in May 2014. She coordinates relationships with individuals and organizations who donate and fundraise for the cause. She’s an advocate for quality healthcare for all and passionate about awareness and screening. Michell lost her dad to colon cancer in June 2008 and attended her first Call-on Congress in March 2009 with her sisters. After that experience, her family started their own nonprofit organization, Steve Baker Colon Cancer Alliance (SBCCA), to focus on awareness and prevention of CRC in Oregon. Michell led the organization as the Executive Director. She has attended every Call-on Congress since 2009, served on the Grassroots Action Committee (GAC) and represented Fight CRC at several meetings and advocacy events across the country. She and the SBCCA took One Million Strong coast-to-coast in 2014 as she hosted the event in her hometown of Portland, Oregon. Michell resides in Orange County, California.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
2:15 PM

Relentlessly Climbing for a Cure

30 minutes | 2:15 PM - 2:45 PM | Peer-to-Peer & Online Giving | In-person, Virtual

When COVID hit, like all organizations, we had to pivot from an in-person event to a virtual event. With that being said, we knew that the one thing we had on our side was that our Climb for a Cure event was an event that takes place outside. We went to the drawing board to brainstorm ideas on what would not only engage our community but excite them to participate and donate. The session will cover how we had to pivot to a virtual event during COVID, the success of the event and how that has shaped the event for the future. In the end we engaged over 800 participants, over 10-million steps were collectively taken, and we raised close to $300k without a heavy fundraising push. We’ll share how our pivot during the pandemic has opened our eyes to other opportunities to expand Climb for a Cure.

Key Takeaways:

  • How to remain flexible when barrier’s arise.
  • How to use barrier’s as opportunities for growth.
  • How utilizing platforms can bring you community together, virtually.
Deb Barge

Deb Barge

Big Brothers Big Sisters of America, Chief Development Officer

Noah Barnett

Noah Barnett

Virtuous, Chief Marketing Officer

Mark Becker

Mark Becker

Cathexis Partners, Founding Partner

T Clay Buck

T Clay Buck

TCB Fundraising, Founder & Principal

Close Bio

Deb Barge

Chief Development Officer

For over two decades, Deb has led diverse, multi-affiliate, national fundraising and revenue generating initiatives for worthy charitable causes across the nation, including MDA, March of Dimes, and her current role as Chief Development Officer at Big Brothers Big Sisters of America. Her focus is to activate data-responsive, donor-centric nonprofit teams to cultivate individual donor relationships, innovate corporate collaborations, and engage transformational partnerships by leading a team with passion and purpose to foster a mutually respectful engagement for the mission.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Panel: Future of Fundraising Events

1 hour | 2:45 PM - 3:45 PM | Event & Auction Fundraising | In-person, Virtual

Hearing from those in the trenches about how they’ve approached this new fundraising world, is invaluable. Join us as top fundraisers share how they’ve navigated the challenges of the pandemic and redefined their event strategies to adjust to a changed fundraising landscape. This panel will be a live Q&A from the audience – your chance to ask everything you’ve wanted to know about, pivots, lessons learned and what the future of events looks like.

Close Bio

Noah Barnett

Chief Marketing Officer

Noah Barnett is the Chief Marketing Officer at Virtuous, the responsive fundraising platform designed to help nonprofit teams grow giving and create a personalized donor experience at scale, and the co-host of The Responsive Fundraising Podcast.

Previously, Noah spent ten years in fundraising and marketing leadership roles at CauseVox, World Help, HubSpot, and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.

 

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
4:00 PM

The First 90 Days: How To Design Responsive, Multi-Channel Donor Journeys To Grow Donor Engagement

1 hour | 4:00 PM - 5:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

Amidst uncertainty and shifting donor expectations, how should you cultivate new donors to ensure you build connection and secure second gifts? We’ll address these challenges head-on, share why multi-channel is a must in 2021, and map a clear donor journey process that will increase your new donor retention and help you grow your donor base at scale. Even better, you’ll walk away with a specific action plan and journey template to work with those brand new donors (and probably have some ideas for retention as well!)

Key Takeaways:

  • Three core factors that drive donors to give again.
  • Why multi-channel cultivation is a must in 2021 and beyond.
  • How to use responsive fundraising to design dynamic donor journeys at scale.
Close Bio

Mark Becker

Founding Partner

Mark founded Cathexis Partners in 2008. He oversees Cathexis Partners, ensuring every client receives the attention and quality of service they expect. Mark previously served as director of IT consulting at a fundraising event production company focused on nonprofits. For more than 15 years, Mark has supported hundreds of nonprofit online fundraising efforts.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
3:00 PM

Panel: The Next Evolution of Peer-to-Peer Fundraising

1 hour | 3:00 PM - 4:00 PM | Peer-to-Peer & Online Giving | Virtual

In this session, we’ll discuss insights into how peer-to-peer fundraising continues to evolve and how to best engage and motivate today’s participants. You’ll hear insights from seasoned peer-to-peer fundraising professionals as they share how they are infusing new energy into the in-person and virtual participant experience to increase engagement, improve retention, and grow fundraising year-over-year.

Close Bio

T Clay Buck

Founder & Principal

Clay is a thirty-year fundraising veteran and has been both a front-line fundraiser at several nonprofits and a senior consultant with major national firms. He has experience in all aspects of fundraising, with expertise in individual giving and building the systems and infrastructure achieve high-level results. He has held the Certified Fund Raising Executive certification since 2010, served as the President of the Las Vegas chapter of AFP, and is an AFP Master Trainer. He co-wrote the U.S. Critical Fundraising Report for Rogare, the fundraising think tank and teaches the fundraising courses for the Nonprofit Management and Fundraising certification programs at University of Nevada, Las Vegas. He holds a BA from the University of Georgia, an MFA from Michigan State University, a Certificate in Professional Writing from the University of Chicago, and completed a Certificate In Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. He makes his home in Southern Nevada where he’s owned by two Labrador Retrievers.

 

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
1:30 PM

19 Things Your Donors Told You During The Pandemic

1 hour | 1:30 PM - 2:30 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

If 2020 has taught us anything it’s that “Donors are gonna donor.” Whether you were asking or not, pivoting or standing still, donors across the board told us a lot about how they feel about the sector, causes that are important to them, and the importance of good in the world. Were you listening? During this interactive session, we’ll look at the major trends in giving during the pandemic, particularly through the lens of philanthropic psychology and interpreting the data. We’ll use all of that information to help you create a fundraising and communications plan that can weather any storm by applying the lessons from what donors have told us through their giving and who they are as individuals with big, caring hearts.

Key Takeaways:

  • Articulate the lessons learned and impact of COVID on fundraising and the nonprofit sector
  • Create a data-informed fundraising/communications plan that integrates principles of crisis communications.
  • Understand principles of Philanthropic Psychology and how they inter-relate with data & metrics.
Courtney Bugler

Courtney Bugler

Piedmont Park Conservancy, Chief Development and Marketing Officer

Michelle Casserly

Michelle Casserly

Hackensack Meridian Health Foundation, Executive Director of Strategic Events

Jason Champion

Jason Champion

Winspire, Director of Product Development & Virtual Brand Strategist

Terra Crews

Terra Crews

Youth Services System, Inc., Director of Development

Close Bio

Courtney Bugler

Chief Development and Marketing Officer

Courtney Bugler transitioned to nonprofits after a career as a daytime television scriptwriter (and a cruise director, and a DJ, and a port shopping guide, and car sales…) Her first fundraising event was a day long century ride in 37 degree sleeting rain. And even while freezing, she knew she’d found her jam. In the past 10 years, Courtney has served both locally and nationally with organizations like Young Survival Coalition, JDRF and Susan G. Komen, leading development departments, affiliates and national fundraising programs. She joined Piedmont Park Conservancy, keeper of Atlanta’s crown jewel and most visited attraction, in May of 2020, tasked with filling the gap when the pandemic ground earned revenue streams to a halt. In her spare time, what’s left of it, she watches a lot of kid’s travel baseball, travels to crazy places where conveniently cell phones don’t work and is a national competitive ballroom champion. Oh, and she has 3 big fluffy dogs. And the title of her yet-unwritten book? “Everything I Learned about Fundraising I Learned from Selling Cars.”

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
4:00 PM

The First 90 Days: How To Design Responsive, Multi-Channel Donor Journeys To Grow Donor Engagement

1 hour | 4:00 PM - 5:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

Amidst uncertainty and shifting donor expectations, how should you cultivate new donors to ensure you build connection and secure second gifts? We’ll address these challenges head-on, share why multi-channel is a must in 2021, and map a clear donor journey process that will increase your new donor retention and help you grow your donor base at scale. Even better, you’ll walk away with a specific action plan and journey template to work with those brand new donors (and probably have some ideas for retention as well!)

Key Takeaways:

  • Three core factors that drive donors to give again.
  • Why multi-channel cultivation is a must in 2021 and beyond.
  • How to use responsive fundraising to design dynamic donor journeys at scale.
Close Bio

Michelle Casserly

Executive Director of Strategic Events

As the Executive Director of Strategic Events for the Hackensack Meridian Health Foundation, my team and I are responsible for the planning and execution of all logistics related to 14 annual fundraisers and many other donor-centered events. Prior to the pandemic, I had increased the revenue total and strategic value of the activities during her nearly 13-year tenure. I lead a team of committee members, volunteers and 4 colleagues to increase stewardship and cultivation, ensure productivity and profitability and align events with the organization’s mission. I have over 20 years of experience in event planning, working in a variety of roles in the publishing, sports, hospitality and pharmaceutical industries and hold a CSEP (certified special event planner), certification through ILEA (the International Live Events Association).

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
9:00 AM

Adjusting To The New World Order: What To Do With Events When Events Are The Only Thing You Aren’t Allowed To Do

1 hour | 9:00 AM - 10:00 AM | Event & Auction Fundraising | Virtual

This session will dive into the innovative strategies the team at Hackensack Meridian Health used to keep on cultivating, engaging, and fundraising with supporters when traditional in-person event models were put on hold during the pandemic. We will share how we not only pivoted our fundraising events,  but were still able to advance major gift strategies and use events as key tools to cultivate and steward donors and prospects. Finally, we’ll cover how to refocus events strategically as we adjust to the new normal. We’ll talk how (hard) lessons learned serve as a springboard to design fundraising events in a new way for post-pandemic success and long-term engagement and we’ll delve into tactics that you can use in your planning today…and beyond.

Key Takeaways:

  • Reimagine playbook for fundraising, cultivation and stewardship events.
  • Tips and best practices  to coordinate and promote virtual and hybrid events and newly necessitated year-long fundraising activities.
  • Learn contingency planning strategies for 2021 and beyond  with a focus on keeping donors safe and your fundraising on track.
Close Bio

Jason Champion

Director of Product Development & Virtual Brand Strategist

Jason is passionate about helping nonprofits. He has a deep background in Nonprofit Technology, Event planning, Fundraising and Television. He approaches all fundraising from the viewpoint of understanding nonprofit challenges and needs, solving and sharing ideas for long-term

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Panel: Future of Fundraising Events

1 hour | 2:45 PM - 3:45 PM | Event & Auction Fundraising | In-person, Virtual

Hearing from those in the trenches about how they’ve approached this new fundraising world, is invaluable. Join us as top fundraisers share how they’ve navigated the challenges of the pandemic and redefined their event strategies to adjust to a changed fundraising landscape. This panel will be a live Q&A from the audience – your chance to ask everything you’ve wanted to know about, pivots, lessons learned and what the future of events looks like.

Close Bio

Terra Crews

Director of Development

Terra has 12 years of working in the non-profit world, and is the Director of Development at Youth Services System, Inc in Wheeling, WV. Serving the most vulnerable in our community and creating better futures for children, family and our community.

Terra has worked as a media/public relations manager for an animal rescue and was the executive director of a children’s museum for a couple of years.

She is passionate about serving others and has found her purpose in working for non-profits. She is a wife, mother to four children and farms a small piece of land with her family. Terra is committed to leading people to see their potential and value to our world and helping them reach new heights.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
9:00 AM

Vision to Victory!

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | In-person, Virtual

We can dream big and set an array of goals, but during the road to victory we find ourselves taking the wrong turn or hitting a bump. We must keep our eye on the road and continue through the trenches to meet our final destination. This session will help you to put your vision together to help stay centered on where you’re headed even when it gets tough. During this session, we will walk through goal setting and learning more about ourselves to help us get to where we are the best versions of ourselves. Facilitated exercises will encourage reflection, critical thinking, and growth. You’ll walk away feeling renewed and confident to set goals that will bring their teams and organization to a fuller potential.

Key Takeaways:

  • Set goals that are attainable.
  • Reach new heights in your career with perseverance.
  • Utilize a new tool in planning of events and fundraising.
Kelly Dickinson

Kelly Dickinson

SickKids Foundation, Manager, Community Partnerships

Ben Farrell

Ben Farrell

Custom Benefit Auctions, Certified Benefit Auctioneer & Speaker

Colleen Healy Fitzgerald

Colleen Healy Fitzgerald

OP3, Managing Partner & CFO

Otis Fulton

Otis Fulton

Turnkey, Vice President, Psychological Strategy

Close Bio

Kelly Dickinson

Manager, Community Partnerships

Kelly is a Manager of Community Partnerships at SickKids Foundation. Over the past 10 years Kelly has been dedicated to working within the not-profit sector, particularly in third party/community event fundraising. Kelly has great deal of experience fundraising in the healthcare environment, having worked for organizations such as Women’s college Hospital Foundation, Princess Margaret Cancer Foundation, and the past 4.5 years at SickKids Foundation.

At SickKids Foundation, Kelly manages a diverse portfolio of Community Fundraisers with a specialty in providing support to Patient Families. As a volunteer third-party event fundraiser, prior to becoming a fundraiser professionally, Kelly brings a unique set of skills and experience to all the families, individuals, and community organizations she has the privilege to work with.

Kelly lives in downtown Toronto with her husband and son.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
1:30 PM

How Our Third-Party Events Team Raised $5M in a Year Without Events

1 hour | 1:30 PM - 2:30 PM | Peer-to-Peer & Online Giving | In-person, Virtual

On April 1, 2020 we were three weeks into shut down orders and one day into a fiscal year with a goal to raise $15M from 1,000 third-party events. This session is a case study of how a team of 10 dedicated and passionate fundraisers worked (from home) for 12 months to protect $5M in events revenue and lay the foundation for further revenue recovery in the months and years to come. We’ll share the lessons learned along the way and event innovations across our major categories of fundraisers to inspire your supporters to innovate as well!

Key Takeaways:

  • Take action to steward and cultivate their supporters to protect and recover revenue.
  • Tools and tactics to help third party fundraisers adapt and adopt virtual fundraising activities
  • Take real world examples of event innovation to achieve similar results in their communities.
Close Bio

Ben Farrell

Certified Benefit Auctioneer & Speaker

Ben is the owner and founder of Custom Benefit Auctions, a full service fundraising company with four Benefit Auctioneers serving over 100 charities per year.

He’s conducted over 1,000 fundraising events, successfully raising millions of dollars for nonprofit organizations of all types. I’m a certified John C Maxwell Team speaker, trainer, and coach.

A graduate of Leadership Triangle in NC, he’s taught courses in leadership, mentored and coached young leaders, and provided both leadership and fundraising training to individuals and organizations.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
1:00 PM

Hybrid Events: No Donor Left Behind

1 hour | 1:00 PM - 2:00 PM | Event & Auction Fundraising | Virtual

The most important topics of the day for fundraising event planners is when to host online, when to go to back to in-person, and when to go hybrid. In this session, you’ll learn the most essential elements of success for planning a virtual, hybrid, or in-person event in the post-pandemic era. From inspiring donor confidence in your plan, to igniting donor and volunteer actions, and creating concrete strategies for the successful inclusion all donors regardless of event type. Learn how to ensure all donors feel valued and appreciated regardless of how they participate. Join this session to hear lessons learned from our experiences with over 150 online events, 1,5000 in-person events, and more than a dozen hybrid events.

Key Takeaways:

  • How to choose what type of fundraiser is best; virtual, in person, or hybrid.
  • How to create an inclusive event that values all donors.
  • Create and communicate planning strategies to your team and move forward confidently with concrete ideas for event success.
Close Bio

Colleen Healy Fitzgerald

Managing Partner & CFO

Colleen Healy Fitzgerald is a Managing Partner and co-owner of OP 3, an event production and peer-to-peer fundraising consulting firm that specializes in both virtual and in-person event experiences. Colleen joined OP 3 in 2005 in a fundraising coaching role and gained a wealth of acquisition, retention, and overall strategy experience before becoming a critical part of the production department and leadership team.

In her 15+ years working in large-scale event production, she has successfully directed the logistics of a national fundraising series, concepted, built, and launched new signature events, established comprehensive risk mitigation strategies, and built interactive budgets to help client partners quickly and confidently make better, data-driven decisions.

Since COVID hit, Colleen and the team at OP 3 haven’t slowed down a bit, helping clients transition in-person portfolios to hybrid and virtual experiences while anticipating what’s next and developing the resources that will be needed for those events now and in the future. Colleen is passionate about creating memorable experiences that keep fundraisers connected and energized…even right now while we have to be apart.

Colleen graduated with a B.S.B.A. in accountancy from John Carroll University in Cleveland, Ohio. This may explain her obsession with all things budget-, data-, and finance-related, a point of pride that inspires the whole OP 3 team to constantly reach for new heights in vendor negotiation, cost control, and expense management. Colleen is an avid runner and swimmer, but she spends more time chasing her four kids than training for triathlons these days.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Creating New Virtual Peer-to-Peer Events to Compliment Your In-Person Portfolio

1 hour | 2:45 PM - 3:45 PM | Peer-to-Peer & Online Giving | In-person, Virtual

Virtual peer-to-peer formats over the last year helped expand access to philanthropy through the reach of online channels and technology. Future fundraising should incorporate both a mix of virtual and in-person fundraising to continue reaching a broader, more diverse group of donors post-pandemic. Join this session to hear about emerging virtual peer-to-peer event strategies and how you can incorporate them in your annual fundraising strategy.

Close Bio

Otis Fulton

Vice President, Psychological Strategy

Most of Otis’ career was spent in the education industry, working at the psychometric R&D firm MetaMetrics, Inc., Pearson Education, and others. Since 2013 he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior. He is the co-author of the 2017 book, Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising and is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, “Peeling the Onion,” on the intersection of psychology and philanthropy.

Otis is a much-sought-after copywriter for nonprofit fundraising messages. He has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, The March of Dimes, Susan G. Komen, the USO, and dozens of other organizations. He has degrees in social psychology from Virginia Commonwealth University and the University of Virginia, where he also played on UVA’s first ACC champion basketball team.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
3:00 PM

Panel: The Next Evolution of Peer-to-Peer Fundraising

1 hour | 3:00 PM - 4:00 PM | Peer-to-Peer & Online Giving | In-person, Virtual

In this session, we’ll discuss insights into how peer-to-peer fundraising continues to evolve and how to best engage and motivate today’s participants. You’ll hear insights from seasoned peer-to-peer fundraising professionals as they share how they are infusing new energy into the in-person and virtual participant experience to increase engagement, improve retention, and grow fundraising year-over-year.

Madison Gonzalez

Madison Gonzalez

Morning Light Inc, Advancement Director

Shianne Gray

Shianne Gray

Westminster College, Manager of Advancement Events

Ephraim Gopin

Ephraim Gopin

1832 Communications, Principal

Kim Hall

Kim Hall

OneCause, Senior Peer-to-Peer Consultant & Trainer

Close Bio

Madison Gonzalez

Advancement Director

Madison Gonzalez is a National Public Speaker, Raise Storyteller of the Year Award-Winner, Best-Selling Author of Dear Mirror, Events Manager, and Published Poet. She is also the Advancement Director at Morning Light, Inc., an Indianapolis-based nonprofit that fosters care and dignity programs for the terminally ill, seniors, and families of limited means. As a storytelling coach and consultant, it is her mission to empower others to share their stories for impact and income. Madison can be reached at mgonzalez@morninglightinc.org.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
4:00 PM

Effective, Ethical, and Equitable Storytelling: How To Tell Amazing Stories While Protecting Identity and Integrity

1 hour | 4:00 PM - 5:00 PM | Leadership & Storytelling | In-person, Virtual

This session will be all about how to share stories to shatter stigma and soften hearts. Storytelling is one of the most effective forms of communication available. If we are looking to break barriers and give our missions, and those we serve a voice, we should be sharing stories! But sometimes it can be challenging for nonprofits to know what stories to share while honoring anonymity and promoting inclusion. This session will help provide practical tips and techniques for sharing stories ethically while protecting identities and avoiding exploitation.

Key Takeaways:

  • How-To Share Effective Stories: Telling Stories That Change Minds and Open Hearts
  • How-To Protect Anonymity: Tips and Techniques for Sharing Stories When You Can’t Share Identities
  • How-To Avoid Exploitation and Improve Inclusion: Maintaining Integrity and Promoting Equality
Close Bio

Shianne Gray

Manager of Advancement Events

Shianne Gray works as the Manager of Advancement Events for Westminster College, where she completed her bachelor’s degree in Theatre Arts. With an MFA in Arts Administration and experience across the nonprofit sector, she has enjoyed bringing an artistic flair to Westminster’s Advancement team. In addition to her work at the college, she runs the annual Great Salt Lake Fringe Festival and works as a freelance theatre director. Outside of work and theatre, she enjoys reading and playing Dungeons & Dragons.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
12:45 PM

Going Live: Using a Livestream to Drive Engagement for Your Next Fundraising Event

30 minutes | 12:45 PM - 1:15 PM | Event & Auction Fundraising | In-person, Virtual

Virtual events are here to stay – by engaging people within your organization and incorporating a little creativity, you can make your virtual or hybrid event just as engaging as a traditional in-person event while reaching a much wider audience. Learn about how Westminster College hosted an all-day livestream as part of their annual giving day, engaging a wider audience than ever before and smashing their fundraising goals, then discover how you can incorporate a livestream into your next fundraising event! Whether you’re on a small team or part of a big organization, you can organize your own entertaining and effective livestream.

Key Takeaways:

  • Incorporate a livestream into a virtual fundraising event.
  • Engage individuals across the organization in a livestream.
  • Use the virtual format to engage a wider audience.
Close Bio

Ephraim Gopin

Principal

Ephraim Gopin spent nearly two decades in the nonprofit trenches. He wore all the hats – CEO, fundraiser, grant writer, event organizer, alumni director and more. He also served as director of communications for a global family foundation. His years in the sector afforded him a unique view of how all the pieces of an organization must work together in order to achieve success.

Ephraim is the founder of 1832 Communications, an agency which helps nonprofits build more relationships so they can raise more money, serve more people and have more impact in the community. Ephraim crafts strategies which help nonprofits successfully upgrade their online presence, boost their email fundraising and marketing, and improve their marketing collateral. When fundraising and marketing work together, it’s a beautiful thing!

Ephraim is also a speaker, author, podcast host and publisher of a popular daily nonprofit newsletter.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
2:15 PM

Hurricanes, Headlines, Hoo-Has and Hashtags: What Nonprofits Can Learn from Storytelling Gone Wrong

30 minutes | 2:15 PM - 2:45 PM | Leadership & Storytelling | In-person, Virtual

Storytelling is a key component of nonprofit fundraising and marketing. Over the last twenty years, I’ve seen the good, the bad and the ugly. There is much to be learned from marketing campaigns that performed flawlessly and those that were a big dud or even worse, caused massive backlash. We’ll discuss the elements of modern-day storytelling, learn how to use them to engage followers, build relationships, mobilize people to take action and ultimately increase donations. You’ll cringe, you’ll smile, you’ll groan, you’ll roll your eyes out the back of your head but most importantly, you’ll go back to the office with a bunch of simple tricks to use as you engage with donors, online followers, volunteers and your organization’s cheerleaders.

Key Takeaways

  • Know how to use storytelling to help engage followers
  • Incorporate hashtags, images, humor and more to help reach your target audience
  • Focus on marketing strategies and upgrade your content
Close Bio

Kim Hall

Senior Peer-to-Peer Consultant & Trainer

Kim has 10+ years experience working with nonprofits to setup and execute both onsite and online fundraising campaigns. She started her career as a teacher, took time off to be home with her 3 children, and then found her way to BidPal/OneCause. Some of her favorite roles, currently are: Senior Peer-to-Peer Consultant & Trainer, Lifelong Learner, Creative Problem Solver, Helper, Speaker, Teacher, Mother, Wife, Nana, Friend, Reader, Musical Theatre Lover, TV Binge Watcher, Home Cook & Baker, Beginner Yogi, Dog Walker, Map Reader, Direction Giver, Extended Family IT/Software/Computer Support Specialist, Vacation Planner, Beach Lover and an Extrovert learning to embrace an Introvert lifestyle (due to the Pandemic).

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
12:45 PM

Breathe New Life Into Your Peer-to-Peer Fundraising: Part One

30 minutes | 12:45 PM - 1:15 PM | Peer-to-Peer & Online Giving | Virtual

We get the question almost daily from nonprofit fundraisers: “What trends are you seeing in online fundraising?” or “What creative ideas have you seen in recent peer-to-peer campaigns” This session will answer those questions. We will share several peer-to-peer campaigns with creative engagement ideas and discuss why they were successful. We’ll feature a variety of campaign types (run-walk-ride, challenge, DIY, etc.) with the hopes that every fundraiser who attends will leave with ideas that they can implement into their own peer-to-peer and online fundraising campaigns.

Key Takeaways:

  • Understand and implement best practices in peer-to-peer and online giving campaigns.
  • Creatively utilize engagement tools such as activities, live streaming, fitness tracking, etc.
  • Build a campaign with clear strategies to increase visibility and fundraising online.

September 14
12:15 PM

Breathe New Life Into Your Peer-to-Peer Fundraising: Part Two

30 minutes | 12:15 PM - 12:45 PM | Peer-to-Peer & Online Giving | In-person, Virtual

We get the question almost daily from nonprofit fundraisers: “What trends are you seeing in online fundraising?” or “What creative ideas have you seen in recent peer-to-peer campaigns” This session will answer those questions. We will share several peer-to-peer campaigns with creative engagement ideas and discuss why they were successful. We’ll feature a variety of campaign types (run-walk-ride, challenge, DIY, etc.) with the hopes that every fundraiser who attends will leave with ideas that they can implement into their own peer-to-peer and online fundraising campaigns.

Key Takeaways:

  • Understand and implement best practices in peer-to-peer and online giving campaigns.
  • Creatively utilize engagement tools such as activities, live streaming, fitness tracking, etc.
  • Build a campaign with clear strategies to increase visibility and fundraising online.
Chris Hammond

Chris Hammond

Corporate Giving Connection, Chief Executive Officer

Chessie (Biggam) Hayes

Chessie (Biggam) Hayes

Meritan, Director of Development

Steve Johns

Steve Johns

OneCause, CEO

Patrick Kirby

Patrick Kirby

Do Good Better Consulting, Founder

Close Bio

Chris Hammond

Chief Executive Officer

Chris is the CEO and Founder of Corporate Giving Connection (CGC). CGC is a full service development, marketing, and corporate social responsibility consulting firm that focuses on strategic planning and implementation for nonprofit organizations and corporations. Chris has 11+ years of event management and 9+ years of nonprofit fundraising consulting & leadership experience. He holds a BA in Political Science and an MA in Public Policy and Administration from California Lutheran University.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
1:00 PM

Leveraging Peer-to-Peer Fundraising: What Your Nonprofit Needs to Know

1 hour | 1:00 PM - 2:00 PM | Peer-to-Peer & Online Giving | In-person, Virtual

Leveraging peer networks and incorporated socially connected campaigns has been a booming trend for nonprofits over the last year. Especially for those new to peer-to-peer fundraising. Let’s keep the growth going! Join this session as we cover the “must have keys” to social fundraising. From peer-to-peer basics, to campaign essentials, motivational strategies and tips to set your fundraising team up for success – this session is for you! This presentation is a must for any organization looking to harness the power of peer-to-peer fundraising.

 

Close Bio

Chessie (Biggam) Hayes

Director of Development

Chessie (Biggam) Hayes, MPA, CFRE, CNP: Hayes, Development Director for Meritan, has been an active member of the fundraising community and creates thoughtful, strategic plans to enhance donor engagement. She was an Adjunct Professor for the MPA program at the University of Memphis teaching Resource Development and Nonprofit Branding and Storytelling. She received the award for AFP International Outstanding Young Professionals, Memphis’ Top 20 Under 30, and Greater Memphis Chamber’s Young Memphis Class of 2020. She serves as the Membership Chair for AFP Memphis and on the Emerging Leaders Initiative and the Membership Division for AFP Global.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
1:00 PM

Next Generation of Donors: Motivating Millennials to Give

1 hour | 1:00 PM - 2:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

How prepared is your fundraising program to engage the next generation of donors? Millennials are currently the nation’s largest living adult generation. With immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2036 at 76.2 million. In this session, you will learn Millennials’ impact on giving and actionable ways to engage the next generation of donors in your fundraising efforts.

Key Takeaways:

  • Understand the potential and current impact of Millennials’ philanthropic efforts.
  • Actionable ways to motivate and engage Millennials in their fundraising efforts.
  • Examples and success stories of Millennials of all backgrounds motivated to give.
Close Bio

Steve Johns

CEO

Steve Johns is an experienced leader who’s passionate about helping nonprofits build a better tomorrow. He brings over 30 years of experience in technology, corporate development, venture capital, event production and entrepreneurship to his role as Chief Executive Officer at OneCause. For the last seven years, Steve has led the award-winning team at OneCause to surpass $3 billion raised for its 6,000 nonprofit customers. Steve’s concentration focuses on being a strategist, visionary, influencer, and change agent for the organization.

He brings a fresh perspective to the team with his previous experiences as a senior executive in the Fortune 500, as well as successful early-stage start-up investing and scale-up executive leadership.Steve served on the Motorola Research Visionary Board and was a pioneer member of DePaul’s Coleman Entrepreneurship Center Blue Print Mentoring Program. He currently serves on the board for TechPoint helping guide growth initiatives for the Indiana tech industry.

Steve earned a BA in business and accounting from Augustana College and began his career as a CPA.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
11:00 AM

Welcome & Keynote

1 hour 15 minutes | 11:00 AM - 12:15 PM | General Session | Virtual

Pam Sherman, writer, actor, and recovering attorney, kick off Raise 2021! She will share her personal story, helping the Raise fearless fundraising community ignite their passion, find their EDGE, and grow their impact.

September 14
10:15 AM

Raise Awards: Celebrating Innovation in Fundraising

30 minutes | 10:15 AM - 10:45 AM | General Session | In-person, Virtual

The annual RAISE Awards honor the vision, passion, and dedication of top fundraising professionals and their nonprofit organizations. Join us as we recognize and celebrate nonprofits who are shaping the future of fundraising.

Close Bio

Patrick Kirby

Founder

Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we’ve always done it this way” is the most dangerous phrase in the English language.

Patrick has spent nearly fifteen years working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, and strives to ‘Do Good Better’ every day. From organizing $10,000 cure walks to $1 million galas, Patrick’s passion lies in creating creative solutions to make fundraising less boring.

He cut his donor relations/fundraising teeth as the Alumni Coordinator at the Academy of Holy Angels in Richfield, MN, before trying his hand as a manufacturing sales rep to companies such as Target and Best Buy. Tired of being yelled at for uncontrollable international shipping issues in both English and Chinese, Patrick re-joined the world of nonprofit work as the Sr. Development Director at the Cystic Fibrosis Foundation MN/Dakotas Chapter before taking the Chief Development Officer position at the Anne Carlsen Center.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
9:00 AM

Fundraise Awesomer! How Not to Suck at Managing the 10,000 Things on Your Plate in Order to Find Time to Build Better Donor Relationships

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | In-person, Virtual

Fundraising is Hard. Anyone who says differently is selling something.

But for the nonprofit leader who wears 10,000 different hats every day, how on earth are you supposed to find time to work on donor relationships and manage the unreasonable expectations of board members and executive directors who have little to no fundraising experience yet seem to be full of awesome ideas like “Just call Oprah” or “host a bake sale!”?

A fundraising framework that helps you move the needle forward a little bit every day, that’s how.

In this session, you’ll learn a tangible, achievable, and dare I say simple way to ensure that you spend invaluable time working on building better relationships with your supporters with better planning, execution, and documentation – all while carving out random acts of celebrating and appreciating.

Key Takeaways:

  • Create your own working fundraising framework to use the very next day.
  • Understand the importance of asking better questions to donors, documenting those answers, and dramatically differentiating yourself from other nonprofits.
  • Remembering that fundraising is supposed to be a joy, rather than a drag.
Nick Kulik

Nick Kulik

Findlay-Hancock County Community Foundation, Chief Donor Engagement Officer

Brittany LaGanke

Brittany LaGanke

Corporate Giving Connection, Director of Nonprofit Development

Sam Laprade

Sam Laprade

Gryphon Fundraising, Director

Melissa Macyauski

Melissa Macyauski

Holy Trinity High School, Fundraising Event Consultant

Close Bio

Nick Kulik

Chief Donor Engagement Officer

Nick Kulik, MLW, CFRE is the Chief Donor Engagement Officer at The Findlay-Hancock County Community Foundation. He is a dynamic leader having raised tens of millions of dollars for non-profit, higher education, and healthcare organizations. Nick is an active member of the fundraising community serving on multiple local and national Association of Fundraising Professionals (AFP) committees, including being a current member of the AFP Global Board. He is also the recipient of the AFP Global Outstanding Young Professional Award and Pi Kappa Phi National Fraternity’s Thirty Under 30 award.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
1:00 PM

Next Generation of Donors: Motivating Millennials to Give

1 hour | 1:00 PM - 2:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

How prepared is your fundraising program to engage the next generation of donors? Millennials are currently the nation’s largest living adult generation. With immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2036 at 76.2 million. In this session, you will learn Millennials’ impact on giving and actionable ways to engage the next generation of donors in your fundraising efforts.

Key Takeaways:

  • Understand the potential and current impact of Millennials’ philanthropic efforts.
  • Actionable ways to motivate and engage Millennials in their fundraising efforts.
  • Examples and success stories of Millennials of all backgrounds motivated to give.
Close Bio

Brittany LaGanke

Director of Nonprofit Development

Brittany LaGanke joined CGC as the Director of Nonprofit Development after several years in the nonprofit sector. Initially starting her career in program management and later transitioning into development, Brittany has gained valuable insight into the common obstacles that organizations face while attempting to secure funding. Brittany leans on her extensive experiences in event/auction management and proven track record in cultivating corporate donors to provide strategic solutions for nonprofit consulting clients.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving
Close Bio

Sam Laprade

Director

Ms. Laprade is an engaging speaker who consistently receives high ratings. Her speaking engagements include: AFP International Conference, the Canadian Association of Gift Planners (CAGP) National Conference, the Association of Donor Relations Professionals, Western Canada Fundraising Conference, Planet Philanthropy, NTEN and AFP Congress (Canada). For over a decade Sam has presented at countless AFP Chapter events including St. Louis, Ottawa, Edmonton, Winnipeg and Kingston. Ms. Laprade was the keynote speaker at the Closing Plenary for AFP Congress 2018. From April 14-16, 2021, Sam will host the National Conference for CAGP.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
1:30 PM

19 Things Your Donors Told You During The Pandemic

1 hour | 1:30 PM - 2:30 PM | Fundraising Strategy & Donor Engagement | Virtual

If 2020 has taught us anything it’s that “Donors are gonna donor.” Whether you were asking or not, pivoting or standing still, donors across the board told us a lot about how they feel about the sector, causes that are important to them, and the importance of good in the world. Were you listening? During this interactive session, we’ll look at the major trends in giving during the pandemic, particularly through the lens of philanthropic psychology and interpreting the data. We’ll use all of that information to help you create a fundraising and communications plan that can weather any storm by applying the lessons from what donors have told us through their giving and who they are as individuals with big, caring hearts.

Key Takeaways:

  • Articulate the lessons learned and impact of COVID on fundraising and the nonprofit sector
  • Create a data-informed fundraising/communications plan that integrates principles of crisis communications.
  • Understand principles of Philanthropic Psychology and how they inter-relate with data & metrics.
Close Bio

Melissa Macyauski

Fundraising Event Consultant

Melissa has dedicated the last ten years of her career to organizing and planning successful fundraising events across multiple markets in both national and local nonprofits. She uses her attention to detail and expertise to increase event revenue and streamline event expenses. She puts the mission of the organization at the forefront of the event messaging to ensure the donor sees the impact of their gift throughout the entire event experience. To Melissa, sharing the impact of the mission with event attendees is the most important aspect of the event. Melissa recently relocated back to her hometown of Nashville, TN with her husband and two young daughters. She enjoys good southern food, being in nature and spending time with her family.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
2:15 PM

How to Create Mission Moments Throughout your Event

30 minutes | 2:15 PM - 2:45 PM | Event & Auction Fundraising | In-person, Virtual

When attendees and donors feel connected to your mission that’s when the fundraising really begins. In this session, we will share how our organization grew our event from a $700,000 night to a $1.3m night in just two years by sharing more mission moments. We believe it’s all about sharing the mission in creative ways and we are excited to share how to do just that! We will explain how to incorporate your mission in everything from your invitations to silent auction items. To emphasize these points, we will share sample case studies from our organization and others. Our session will include insights from our past events and how we incorporated the mission and other times we missed the opportunities.

Key Takeaways:

  • Incorporate your mission in more aspects of your events.
  • Repackage your branding and mission in an engaging and impactful way.
  • Identify ways to drive revenue through your mission.
Katie McHugh Escobar

Katie McHugh Escobar

SickKids Foundation, Director, Community Partnerships

Barbara O’Reilly

Barbara O’Reilly

Windmill Hill Consulting LLC, Principal

Shawn Olds

Shawn Olds

boodleAI, CEO

Courtney Puckett

Courtney Puckett

OneCause, OneCause Peer-to-Peer Consultant

Close Bio

Katie McHugh Escobar

Director, Community Partnerships

Katie McHugh-Escobar is the Director of Community Partnerships at SickKids which raises funds for priority areas of the hospital. In her role as Director, Katie is responsible for growing a successful community partnership events program by increasing fundraising revenue and building awareness of the Foundation through development of community partnership fundraising programs. Katie oversees a team of eight dedicated fundraising professionals who skillfully manage almost 1000 Community Event relationships each year.
Katie has over 20 years’ experience in the not-for-profit sector with a specialty in Community Event fundraising.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
1:30 PM

How Our Third-Party Events Team Raised $5M in a Year Without Events

1 hour | 1:30 PM - 2:30 PM | Peer-to-Peer & Online Giving | In-person, Virtual

On April 1, 2020 we were three weeks into shut down orders and one day into a fiscal year with a goal to raise $15M from 1,000 third-party events. This session is a case study of how a team of 10 dedicated and passionate fundraisers worked (from home) for 12 months to protect $5M in events revenue and lay the foundation for further revenue recovery in the months and years to come. We’ll share the lessons learned along the way and event innovations across our major categories of fundraisers to inspire your supporters to innovate as well!

Key Takeaways:

  • Take action to steward and cultivate their supporters to protect and recover revenue.
  • Tools and tactics to help third party fundraisers adapt and adopt virtual fundraising activities
  • Take real world examples of event innovation to achieve similar results in their communities.
Close Bio

Barbara O’Reilly

Principal

Barbara O’Reilly, CFRE has nearly thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.

Her consulting firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

She serves as immediate past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. Her firm is also a member of The Giving Institute. She earned her CFRE accreditation in 2015 and became an AFP Master Trainer in 2018.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
4:00 PM

Old School Fundraising v. New School Fundraising: How to Create Meaningful Donor Relationships in a Digital World

1 hour | 4:00 PM - 5:00 PM | Fundraising Strategy & Donor Engagement | Virtual

E-Appeals. Texting to Give. Online Giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base. In today’s 21st century world, our nonprofit’s communications must be digital, analog, and, most importantly, personal. There is a way to use content marketing as a feeder to your donor funnel. But you may be wondering how? What criteria do you use to qualify donors who may be more likely to make a large gift? How do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising? This session will give you actionable tips and ideas about how to blend your “old school” and “new school” nonprofit marketing and fundraising experiences to create stronger stakeholder and audience connections and raise more money.

Key Takeaways:

  • Understand the right components to craft a strong content marketing plan that informs and inspires your donors and potential donors.
  • Identify criteria to use to pinpoint donors and potential donors who are open and ready to upgrade their giving.
  • Learn tips for upgrading and retention strategies that work best for your organization’s resources and audience.
Close Bio

Shawn Olds

CEO

Shawn Olds is a technology and communications thought leader currently serving as the CEO for boodleAI, an AI-powered predictive analytics solution. Shawn is a military veteran having served on active duty in the 82nd Airborne Division, followed by work with the U. S. Department of States’ Office for Counter-Terrorism, as well as recently being appointed to serve as a Civilian Aide to the Secretary of the Army. Shawn graduated from the United States Military Academy with a BS in Computer Science. He earned an MBA from the Kellogg School of Management as well as his Juris Doctor from the Northwestern School of Law.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

We Come In Peace: AI in Philanthropy

1 hour | 2:45 PM - 3:45 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

Our session will break down Artificial Intelligence (AI) into its simplest parts with humor. We will debunk the sci-fi myths, explain how all the pieces fit together, share real life examples in action, and outline the must haves for a competitive fundraising future. As the power of AI sweeps our society, we plan to better equip nonprofits with a foundational working knowledge of AI and the potential applications that could be implemented immediately to streamline organizational operations, provide keep mission-critical efficiencies, and segment and prioritize crucial fundraising efforts.

Key Takeaways:

  • Intelligently articulate the components of AI vs science fiction myths.
  • Share applicable examples of AI in action across multiple types of nonprofit organizations.
  • Understand key “must haves” for the future of fundraising.
Close Bio

Courtney Puckett

OneCause Peer-to-Peer Consultant

Courtney is a young professional who started her career as a Development Coordinator for the Norton Healthcare and Norton Children’s Hospital Foundations in Louisville, KY. She specialized in special events and community initiatives that included youth philanthropy, school fundraising, dance marathons, and peer-to-peer fundraising. As a former nonprofit client, Courtney brings a unique perspective her Peer-to-Peer Services role at OneCause – joining the list of many OneCausers who were previously fundraising professionals. Courtney is now a Peer-to-Peer Consultant and Support Analyst who has been focusing on ways to help customers improve utilization of their OneCause software.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
12:45 PM

Breathe New Life Into Your Peer-to-Peer Fundraising: Part One

30 minutes | 12:45 PM - 1:15 PM | Peer-to-Peer & Online Giving | In-person, Virtual

We get the question almost daily from nonprofit fundraisers: “What trends are you seeing in online fundraising?” or “What creative ideas have you seen in recent peer-to-peer campaigns” This session will answer those questions. We will share several peer-to-peer campaigns with creative engagement ideas and discuss why they were successful. We’ll feature a variety of campaign types (run-walk-ride, challenge, DIY, etc.) with the hopes that every fundraiser who attends will leave with ideas that they can implement into their own peer-to-peer and online fundraising campaigns.

Key Takeaways:

  • Understand and implement best practices in peer-to-peer and online giving campaigns.
  • Creatively utilize engagement tools such as activities, live streaming, fitness tracking, etc.
  • Build a campaign with clear strategies to increase visibility and fundraising online.

September 14
12:15 PM

Breathe New Life Into Your Peer-to-Peer Fundraising: Part Two

30 minutes | 12:15 PM - 12:45 PM | Peer-to-Peer & Online Giving | In-person, Virtual

We get the question almost daily from nonprofit fundraisers: “What trends are you seeing in online fundraising?” or “What creative ideas have you seen in recent peer-to-peer campaigns” This session will answer those questions. We will share several peer-to-peer campaigns with creative engagement ideas and discuss why they were successful. We’ll feature a variety of campaign types (run-walk-ride, challenge, DIY, etc.) with the hopes that every fundraiser who attends will leave with ideas that they can implement into their own peer-to-peer and online fundraising campaigns.

Key Takeaways:

  • Understand and implement best practices in peer-to-peer and online giving campaigns.
  • Creatively utilize engagement tools such as activities, live streaming, fitness tracking, etc.
  • Build a campaign with clear strategies to increase visibility and fundraising online.
Kacie Sassano

Kacie Sassano

Holy Trinity High School, Vice President of Advancement

Deniz Satir

Deniz Satir

, NonProfit Executive and Fundraising Strategist

Jillian Schranz

Jillian Schranz

Event 360, Director of Business Development

Taylor Shanklin

Taylor Shanklin

Barlele, Founder and CEO

Close Bio

Kacie Sassano

Vice President of Advancement

For over a decade Kacie has focused her professional career on assisting nonprofits to share their mission and need with donors in a compelling and engaging manner. From national organizations, to world class museums, and Catholic schools Kacie helps organizations see their value and worthiness in their communities and beyond. Her work has resulted in significant fundraising increases while also decreasing deficits and increasing donor engagement. For Kacie, it’s all about diving into the mission and showing donors the impact of the dollar. Kacie lives in Chicago, IL with her husband and twin daughters. She enjoys spending time on the Great Lakes and exploring the Windy City with her family.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
2:15 PM

How to Create Mission Moments Throughout your Event

30 minutes | 2:15 PM - 2:45 PM | Event & Auction Fundraising | In-person, Virtual

When attendees and donors feel connected to your mission that’s when the fundraising really begins. In this session, we will share how our organization grew our event from a $700,000 night to a $1.3m night in just two years by sharing more mission moments. We believe it’s all about sharing the mission in creative ways and we are excited to share how to do just that! We will explain how to incorporate your mission in everything from your invitations to silent auction items. To emphasize these points, we will share sample case studies from our organization and others. Our session will include insights from our past events and how we incorporated the mission and other times we missed the opportunities.

Key Takeaways:

  • Incorporate your mission in more aspects of your events.
  • Repackage your branding and mission in an engaging and impactful way.
  • Identify ways to drive revenue through your mission.
Close Bio

Deniz Satir

NonProfit Executive and Fundraising Strategist

Deniz Satir brings over 26 years strategic nonprofit experience having led national and chapter level fundraising teams at JDRF (formerly known as the Juvenile Diabetes Research Foundation), most recently as the National Director of Signature Events.

In her two and a half decades of development experience, she has contributed to high growth fundraising through a variety of executive level positions. In her national role, her teams were responsible for leading and executing more than 70 JDRF fundraising galas annually. Deniz oversaw the direction and vision for the National Gala Program transforming and enhancing JDRF’s Gala strategy and leading the national organization’s pivot into virtual gala campaigns.

Her expertise in charitable event strategies, particularly transforming the live donation appeal (JDRF’s mission moment – Fund A Cure) into a signature event experience, helped JDRF grow its national fundraising capacity to reach a gross revenue of $77+ million in 2019, bringing the 25 year total raised in JDRF’s gala program to more than $1 Billion. She has a proven track record of success in innovation, and strategic high-end, high-yield nonprofit fundraising.

Deniz has built a strong reputation within the national fundraising community and is sought after for her industry expertise, dynamic speaking and thought leadership. Her insights on fundraising can be found in in publications including Nonprofit Quarterly, Seattle Times, and the Puget Sound Business Journal.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Panel: Future of Fundraising Events

1 hour | 2:45 PM - 3:45 PM | Event & Auction Fundraising | In-person, Virtual

Hearing from those in the trenches about how they’ve approached this new fundraising world, is invaluable. Join us as top fundraisers share how they’ve navigated the challenges of the pandemic and redefined their event strategies to adjust to a changed fundraising landscape. This panel will be a live Q&A from the audience – your chance to ask everything you’ve wanted to know about, pivots, lessons learned and what the future of events looks like.

Close Bio

Jillian Schranz

Director of Business Development

For the past 15 years with Event 360, Jillian has worn many hats, from fundraising coach to project manager, and currently heads up business development and new partnerships. She’s a P2P fundraising expert and in 2019, helped launch a new collaborative brand of events: Events FOR GOOD. In her role at Event 360, Jillian works with non-profits to help pair them with the right services and do more good.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
4:00 PM

I Want It That Way! Why Combining Live Events and Virtual Experiences is Here to Stay

1 hour | 4:00 PM - 5:00 PM | Peer-to-Peer & Online Giving | In-person, Virtual

Our participants and fundraisers have lived through one of the most rapid evolutions of customer experiences and that has changed the way they expect to interact in the world. As we return to live events in 2021 and beyond, the incredible influx of technologies designed to provide enhanced virtual experiences is here to stay. How, though, can nonprofit event experts provide both an in-person event and a joint virtual experience? Is that the new definition of hybrid? The goal of this session is to provide attendees with a case study of a real event from this year that brings together smart event planning, innovative technology, and a dozen nonprofit organizations.

Key Takeaways

  • Feel confident in examining their event plans and adjusting to feel safe on event
  • Understand how great tech can enhance the fundraiser experience, even if they’re participating virtually.
  • See how collaborative event models may provide a good solution to revenue gaps as their owned event series take time to ramp back up.
Close Bio

Taylor Shanklin

Founder and CEO

Founder of Barlele, Taylor Shanklin has been leading brand strategy and marketing teams, and helping organizations scale their marketing strategy for over 14 years. She is a TEDx speaker, podcast host and big believer in focusing on what matters most to your audience in order to achieve lift-off and grow.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
9:00 AM

A Mission Statement is Not a Brand: Building a Great Nonprofit Brand

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | In-person, Virtual

Differentiating oneself is more important than ever before. In a noisy and vast sea of email campaigns, direct mail appeals and social media overload, getting the attention of donors can feel quite challenging and exhausting. It might just be time for an intervention, a good look at your brand and a plan to cut through the noise. Branding is a critical component to fundraising sustainability, and it is a practice that is either often overlooked or confused with marketing. A strong brand is leads to financial health, building meaningful and long-lasting donor relationships, and successful events at your organization.

In this make-you-stop-and-think workshop, Taylor Shanklin, CEO of Barlele and brand strategist, will guide you through a branding journey.

Key Takeaways:

  • Understand the distinction between branding and marketing.
  • Build a stellar brand story for your organization.
  • Differentiate yourself and standout.
  • Create a brand guideline for your nonprofit.

September 13
4:00 PM

Old School Fundraising v. New School Fundraising: How to Create Meaningful Donor Relationships in a Digital World

1 hour | 4:00 PM - 5:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

E-Appeals. Texting to Give. Online Giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base. In today’s 21st century world, our nonprofit’s communications must be digital, analog, and, most importantly, personal. There is a way to use content marketing as a feeder to your donor funnel. But you may be wondering how? What criteria do you use to qualify donors who may be more likely to make a large gift? How do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising? This session will give you actionable tips and ideas about how to blend your “old school” and “new school” nonprofit marketing and fundraising experiences to create stronger stakeholder and audience connections and raise more money.

Key Takeaways:

  • Understand the right components to craft a strong content marketing plan that informs and inspires your donors and potential donors.
  • Identify criteria to use to pinpoint donors and potential donors who are open and ready to upgrade their giving.
  • Learn tips for upgrading and retention strategies that work best for your organization’s resources and audience.
Kristi Howard Shultz

Kristi Howard Shultz

Kristi Howard Shultz Consulting, Founder

Anthony Shop

Anthony Shop

Social Driver / National Digital Roundtable, Chief Strategy Officer / Chairman

Danielle Snelson

Danielle Snelson

DanielleSnelson.com, CEO - Owner

Meagan Sweeney-Hyde

Meagan Sweeney-Hyde

Make-A-Wish America, Chapter Events Fundraising Manger

Close Bio

Kristi Howard Shultz

Founder

Kristi Howard-Shultz is a nonprofit executive that leads with head and heart. Kristi grew up in Indiana but her career in nonprofit management began in New York City where she attended NYU, earning a Masters in Social Work, and stayed to work in homelessness, housing, and community development. With 20+ years of experience working for nonprofits including nationally-known, time-tested institutions like The Boy Scouts of America, Big Brothers Big Sisters, and Boys & Girls Clubs, she has worked in nearly every capacity of fundraising throughout her career. 

She has a proven track record of success in board and fund development, campaign management, and capacity building. She has built a strong reputation within the community and is sought after for her industry expertise and thought leadership.

She is a proud graduate of the United Way of Central Indiana Youth Leadership Initiative, UWCI Women Leaders Series, CICF Women’s Fund OPTIONS Program. In addition to her practical professional experience she has also completed training with the Gallup Institute, Franklin Covey, Sandler Sales System, and Six Sigma. 

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
2:15 PM

Fixing the Flat Tire on Your Donor Lifecycle

30 minutes | 2:15 PM - 2:45 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

We acquire new donors each year at our events. Event fundraising and solicitation are only one element of the donor life cycle.  What are you doing all along they cycle to further engage these event donors and nurture them into faithful annual donors? During this interactive session, grow your understanding of each stage of the donor life cycle, the role each plays in your development plan and how to nurture event donors through each phase.  This session will offer the big picture as well as practical tips and tools for success, with stories, research, statistics, and strategies on how to cultivate event donors in a meaningful way-engaging them long after your event.

If your organization has been working to engage event donors as annual donors for years or you are just getting started–there will be something to take away!

Key Takeaways

  • Grow their understanding of each element of the donor life cycle. Gain creative ideas on how to engage event donors through every phase.
  • Implement practical, incremental changes to their existing development plan to further nurture and engage event donors as annual donors.
  • Leave energized, prepared to grow your annual giving donor base and feel confident in engaging your board and staff around new approaches and strategies.
Close Bio

Anthony Shop

Chief Strategy Officer / Chairman

In an era of digital transformation and disruption, Anthony Shop is a refreshing optimist and proven innovator in the field of digital and social media. As a convener, entrepreneur and educator, Anthony champions a digital mindset to create bottom-up strategies that unleash the energy in people.

Anthony is Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Through his off-the-record roundtables and public forums in partnership with premier NGOs, educational institutions, and embassies, Anthony has developed an innovative perspective that transcends industries and borders. His views on digital thinking and trends have been featured by the BBC, CBS, Bloomberg, and Al Hurra, and at conferences across the globe.

In 2011, Anthony co-founded Social Driver, a digital services firm, to help companies and non-profits establish winning strategies with social media, websites, content, and advertising. Anthony has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times and “40 Under 40” by The Washington Business Journal. A former newspaper reporter, Anthony was the first new media professional elected to the prestigious National Press Club’s Board of Governors.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
1:30 PM

Three Dimensions of Digital Strategy

1 hour | 1:30 PM - 2:30 PM | Peer-to-Peer & Online Giving | Virtual

Gone are the days of distributing brand messages through a series of marketing channels. In today’s world, people are the new channel, empowering all of us to write our own stories and connect in ways that used to be unimaginable. Traditional marketing and communications campaigns were often organized by channel (paid, earned, shared, and owned). But what if you check every box and your strategy still doesn’t work? This session will introduce a new approach, the Three Dimensions of Digital Strategy. We’ll explore how can we catch and keep supporter attention, how can we understand and anticipate their intention, and how can we inspire others to mention us?

We will feature examples of how nonprofits and associations have connected with today’s people to build connections, drive engagement, and generate revenue.

Key Takeaways:

  • Learn a people-centered framework for digital strategy and why it’s more relevant than ever.
  • Review examples from nonprofits that actively engage their stakeholders using digital and social media.
  • Discuss how to measure success and communicate with leadership.
Close Bio

Danielle Snelson

CEO - Owner

Danielle discovered a passion for helping nonprofits over a decade ago when a client was having difficulty fundraising at their event and raising more money.  Since then she has helped nonprofits leverage corporate event revenue-generating strategies and grow their event fundraising.

She is the author of The Profitable Nonprofit Event ebook, a guide to the essentials of event fundraising. And has also developed The Profitable Nonprofit Event eCourse, to help nonprofits kick butt at event sponsorship sales.

Danielle produces and hosts Virtual Fundraising Events for organizations to continue raising money through awesome virtual events.

Danielle resides in Boise, ID with her husband Jedidiah and their daughter Joie. Danielle loves to be outdoors, and is a big fan of traveling the world!

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
1:00 PM

Create “Netflix” Worthy Reoccurring Revenue for Your Nonprofit

1 hour | 1:00 PM - 2:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

After 2020 hit and so many fundraising events were canceled what backup plan did your organization have to lean on for financial funds to keep things running smoothly? Many organizations do not have reliable multiple lines of income/donations coming in to support an organization if something were to be removed – i.e. events. This session will focus on how you can begin adding a “Netflix” like recurring revenue stream quickly and easily. Learn to create strategic recurring revenue from your “every day” donors that last month after month and year after year. Add this new way of thinking to your fundraising for consistent monthly income and sustainability

Have an event? See how all of these efforts help you build momentum and excitement for when you do host a fundraising event… it all works together!

Key Takeaways:

  • Understand the strategy behind reoccurring revenue and how to implement it at your own organization.
  • Create your own 12-month calendar of content.
  • How email can help build relationships with donors (and not annoy them), producing emails that bring donors.
Close Bio

Meagan Sweeney-Hyde

Chapter Events Fundraising Manger

Meagan Sweeney-Hyde is the Chapter Events Fundraising Manager that oversees live fundraising events for 59 chapters nationwide for Make-A-Wish America. Having worked in the nonprofit sector since 2010 with local chapter and national experience, Meagan specializes in strategic planning and growing revenue from a national perspective for Peer-to-Peer Fundraising events that range from Walks, Social/Gala events and endurance programs.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Recovering Your Pipeline Post Pandemic

1 hour | 2:45 PM - 3:45 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

The impact that COVID-19 had on the nonprofit industry has left many organizations wondering where their donors and corporate partners have gone. And with some events taking place in a virtual setting for up to two years, it has been challenging more now than ever to find creative ways to engage with new constituents since we have lost that face-to-face interaction that we relied so heavily on. Now that we are slowly entering into a sense of normalcy, many fundraisers are looking at a blank slate and trying figure out how to meet goals without the same supporters that they had in the past. While this can be scary, this is a huge opportunity for your organization – if you are proactive and plan accordingly.

Key Takeaways:

  • Identify new prospects and find a strategic plan to ask for support.
  • Direction for future outreach and engagement with lapse donors.
  • Renewed optimism and empowerment after the shock of COVID-19.
Christina Taylor

Christina Taylor

TaylorMade Experience, Founder & CEO

Jessica Tyler

Jessica Tyler

Make-A-Wish America, Senior Manager, Digital Fundraising Programs

Hannah Thorne

Hannah Thorne

Westminster College, Director of Annual Giving

Kirsten Turpel

Kirsten Turpel

Rotary International / The Rotary Foundation, Donor Engagement Giving Programs Specialist

Close Bio

Christina Taylor

Founder & CEO

Christina Taylor is founder, President and CEO of TaylorMade Experience. With more than two decades of experience in event production, fundraising and business management and a track record of creating value for her non-profit and corporate clients, Christina is passionate about helping organizations strategize, plan and succeed. She has a history of growing and leading a winning team of Wonder Women. Together they produce successful strategies and proposals and have raised millions of dollars through corporate sponsorships and fundraising events for over 100 clients over 12 years.

In 2017, Christina joined the Board of Directors for Community Bridges, an organization that mentors young girls in Maryland to become leaders in their community. Annually the TME team volunteers their time and talent to the Girl Legacy Gala benefitting Community Bridges.

When not running to and fro, Christina enjoys spending time with her 4 year old daughter, jewelry design/crafting, traveling and coming up with her next business idea. Christina lives with her husband, Jose and daughter, Sofia in Bethesda, Maryland.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving
Close Bio

Jessica Tyler

Senior Manager, Digital Fundraising Programs

Jessica is the Senior Manager of Digital Fundraising Programs at Make-A-Wish America. She works on peer to peer events for fifty-nine chapters nationwide. Her team oversees Walk For Wishes, Trailblaze Challenge, Wish Your Way, streaming & influencer fundraising. Jessica has nearly twenty years of experience in the nonprofit industry.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
2:45 PM

Recovering Your Pipeline Post Pandemic

1 hour | 2:45 PM - 3:45 PM | Fundraising Strategy & Donor Engagement | Virtual

The impact that COVID-19 had on the nonprofit industry has left many organizations wondering where their donors and corporate partners have gone. And with some events taking place in a virtual setting for up to two years, it has been challenging more now than ever to find creative ways to engage with new constituents since we have lost that face-to-face interaction that we relied so heavily on. Now that we are slowly entering into a sense of normalcy, many fundraisers are looking at a blank slate and trying figure out how to meet goals without the same supporters that they had in the past. While this can be scary, this is a huge opportunity for your organization – if you are proactive and plan accordingly.

Key Takeaways:

  • Identify new prospects and find a strategic plan to ask for support.
  • Direction for future outreach and engagement with lapse donors.
  • Renewed optimism and empowerment after the shock of COVID-19.
Close Bio

Hannah Thorne

Director of Annual Giving

Hannah Thorne works for Westminster College as the Director of Annual Giving. The most rewarding aspect of the position is helping faculty and staff members share their innovative work with alumni and donors. Working among people who are passionate about what they do and how it impacts the student experience and the wider Salt Lake City community makes the rest of the Annual Giving work both easier and more impactful. When she’s not at work she is working on her Master of Strategic Communication degree at Westminster, and in the remaining spare time, she enjoys spending time with her husband and two dogs, baking, and knitting.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
12:45 PM

Going Live: Using a Livestream to Drive Engagement for Your Next Fundraising Event

30 minutes | 12:45 PM - 1:15 PM | Event & Auction Fundraising | Virtual

Virtual events are here to stay – by engaging people within your organization and incorporating a little creativity, you can make your virtual or hybrid event just as engaging as a traditional in-person event while reaching a much wider audience. Learn about how Westminster College hosted an all-day livestream as part of their annual giving day, engaging a wider audience than ever before and smashing their fundraising goals, then discover how you can incorporate a livestream into your next fundraising event! Whether you’re on a small team or part of a big organization, you can organize your own entertaining and effective livestream.

Key Takeaways:

  • Incorporate a livestream into a virtual fundraising event.
  • Engage individuals across the organization in a livestream.
  • Use the virtual format to engage a wider audience.
Close Bio

Kirsten Turpel

Donor Engagement Giving Programs Specialist

Kirsten serves as the Donor Engagement Giving Program Specialist at The Rotary Foundation, where she creates and distributes targeted communications to increase engagement with various donor segments. She is the Lead Fundraising Coach for Raise for Rotary, The Rotary Foundation’s new peer-to-peer fundraising platform. Kirsten started her career at Women’s Global Education Project, a grassroots nonprofit focused on girls’ education and community development in rural Senegal and Kenya. She represented WGEP at the Brookings Institution’s Girls Education Research and Policy Symposium and as a panelist for the USNC-UN Women Chicago Chapter.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
3:00 PM

What is your Donor’s Giving Language? Engaging Donors with a Multi-channel Fundraising Strategy

1 hour | 3:00 PM - 4:00 PM | Fundraising Strategy & Donor Engagement | In-person, Virtual

In an environment where donors can choose virtually any nonprofit to support, it is more important than ever to offer convenient and innovative ways to give. By looking at the behavior of your current donors, you can build a strategy on how to target your supporters through meaningful communications and by offering multiple effective giving options. In this session, we are going to explore how you can communicate, and more importantly fundraise, to both your current and prospective donors in a way that resonates with them to yield big results. This session features two fundraising experts from The Rotary Foundation’s Donor Engagement team sharing how they use fundraising analytics and philanthropic communications to create and manage multiple giving platforms that collectively make a big fundraising impact.

Key Takeaways:

  • Identify multiple channels of communication to engage your supporters
  • Analyze your fundraising communication results to identify important giving trends
  • Use giving trends and communication engagement trends to identify potential giving platforms to create a multi-channel fundraising strategy
Katrina VanHuss

Katrina VanHuss

Turnkey, Founder & CEO

Shannon Waters

Shannon Waters

The ALS Association, Senior Director, National Signature Events

Close Bio

Katrina VanHuss

Founder & CEO

Since 1989, Katrina has been developing successful revenue programs and counseling executives for organizations like the American Lung Association, March of Dimes, Leukemia & Lymphoma Society, Special Olympics, and the Alzheimer’s Association. Her client’s successes and her dedication to research and learning about human behavior have made her a sought-after speaker, presenting at national conferences for the likes of Blackbaud, Peer-to-Peer Professional Forum, Nonprofit Pro P2P and her clients’ national meetings. Katrina also regularly shares her wit and business experiences on NonProfit PRO as a blogger on “Peeling the Onion” and is co-author of the 2017 book Dollar Dash – the Behavioral Economics of Peer-to-Peer Fundraising. Katrina’s mantra for life is “Be nice. Do good. Embrace embarrassment.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 14
3:00 PM

Panel: The Next Evolution of Peer-to-Peer Fundraising

1 hour | 3:00 PM - 4:00 PM | Peer-to-Peer & Online Giving | Virtual

In this session, we’ll discuss insights into how peer-to-peer fundraising continues to evolve and how to best engage and motivate today’s participants. You’ll hear insights from seasoned peer-to-peer fundraising professionals as they share how they are infusing new energy into the in-person and virtual participant experience to increase engagement, improve retention, and grow fundraising year-over-year.

Close Bio

Shannon Waters

Senior Director, National Signature Events

Shannon Waters is the Senior Director of National Signature Events for The ALS Association. In her role, Shannon leads, manages, and enhances signature events programs that includes Walk, Endurance and Distinguished Events. As an experienced development professional with over 17 years’ experience, Shannon has developed a strong acumen in P2P fundraising, event planning, event management, volunteer management and training.

Shannon holds a bachelor’s degree in Finance from Youngstown State University and is a certified Virtual Trainer with the American Management Association.

Sessions

  • Event & Auction Fundraising
  • Food & Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving