Speakers

Raise is designed to help us all CONNECT, GROW, and INSPIRE each other to new heights.

Join these thought leaders and your fellow fundraisers for two days of bold conversations.

2022 Keynotes & Emcee

Blair Braverman

Blair Braverman

BraverMountain Mushing, Author & Musher

Shanna Adamic

Shanna Adamic

Cerner Charitable Foundation, Executive Director

Reggie Rivers

Reggie Rivers

The Gala Team, President

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Blair Braverman

Author & Musher

Blair Braverman has completed some of the toughest dogsled races in the world. She is the author of Welcome to the Goddamn Ice Cube and Dogs on the Trail, a contributing editor to Outside magazine, and a contributor to The New York Times, Vogue, This American Life, and elsewhere. She lives in the Wisconsin Northwoods with her husband and their team of very enthusiastic huskies.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
10:05 AM

General Session: Welcome Back, Raise Awards, & Keynote

1 hour | 10:05 AM - 11:05 AM | General Sessions |

Join us as we celebrate the innovators and storytellers among us by honoring 4 inspiring Raise Award winners.

Then get ready for a story of grit, resilience, and what it takes to overcome, with our Day 2 keynote, Blair Braverman. Blair is an author, adventurer, and renowned dog-sledder. She has raced and completed Alaska’s grueling 1,000 mile Iditarod. She is an accomplished storyteller who will share insights on what dogs and teams can teach us about courage.

Close Bio

Shanna Adamic

Executive Director

Shanna Adamic is Director of Philanthropy and Community Engagement for Oracle Cerner, a global leader healthcare technology. She also serves as Executive Director of Cerner Charitable Foundation, passionately advocating for equitable access to healthcare for children and reducing disparities in communities around the world.

As a rare brain tumor survivor, Shanna remains committed to Cerner’s purpose of helping health happen. Her training as a former NFL cheerleader is core to her competitive, bold and optimistic personality. She is a powerful, passionate speaker delivering messages of empowerment and hope to fellow philanthropy professionals.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

Reggie Rivers

President

Reggie is a former Denver Broncos running back who played 6 seasons in the NFL. In 2013, he founded The Gala Team, and has grown the company from 6 events that first year to hundreds of events annually. The Gala Team supported nonprofits of all shapes and sizes during the COVID-19 virtual pivot, becoming a trusted resource for strategies and thought leadership.Reggie is also a media personality and author, who has worked in newspaper, radio and television in Denver. He has written five books, the latest is the award winning novel, “The Colony: A Political Tale”. Reggie’s professional variety ultimately led him to his find his true love in life — serving as a benefit auctioneer to help nonprofits achieve their fundraising goals.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
10:45 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 30 minutes | 10:45 AM - 12:15 PM | INACTIVE General Session |

We’ll kick-off Raise 2021 with a welcome from OneCause CEO, Steve Johns, and special recognition of the Fundraisers of the Year, with our annual Raise Awards.

Pam Sherman, writer, actor, and recovering attorney, will then guide us through an interactive keynote to ignite your passion find your EDGE, and grow your impact.

 

September 14
10:45 AM

General Session: Welcome Back, Raise Awards, & Keynote

1 hour 15 minutes | 10:45 AM - 12:00 PM | INACTIVE General Session | Virtual

Welcome back to Day 2 of Raise!

Join us as we celebrate the innovators and storytellers among us – honoring four inspiring Raise Award winners.

Shanna Adamic, Executive Director of the Cerner Charitable Foundation will then kick-off Day 2 of Raise, sharing the importance of innovating quickly and taking the hill when you are called upon – those moments that combine your expertise, passion, and a powerful opportunity for impact.

 

September 14
4:15 PM

Closing Session & Go Forth Fundraisers Panel

45 minutes | 4:15 PM - 5:00 PM | INACTIVE General Session | Virtual

Join us as we wrap #Raise2021. Experience the energy and excitement of our closing session. Our final panel explores what it truly means to be #Fearless as a fundraiser, leader, and organization. Hear dynamic Emcee Reggie Rivers, Keynote Shanna Adamic, and OneCause webinar host Kelly Velasquez-Hague get real on life and fundraising. This dynamic roundtable will arm you with powerful insights to journey forth, taking lessons learned back to our teams and causes.

We will also announce the live Raise Raffle – where lucky winners take home fabulous prizes. Winners must be present!

 

September 12
9:05 AM

The Power of the ASK: Don’t Be Shy – Ask & Ye Shall Receive

55 minutes | 9:05 AM - 10:00 AM | Event & Auction Fundraising | Virtual

The Paddle Raiser (aka Fund-a-Need, Special Appeal, Appeal, The Ask) is one of the most underrated but incredibly powerful tools on the night of your event. Over the span of more than 600 nonprofit fundraisers, we’ve developed a process that is easy to learn and easy to replicate that works in events of all sizes.

Join dymnamo Auctioneer, Reggie Rivers, as he helps break down old myths and barriers to fundraising. No more, awkward ask moments, board member resistance, or [insert any reason you don’t ask your donors for support]!

In this session you will learn the simple keys to turning your paddle raiser into a “team” effort, with lots of positive energy (rather than guilt and pressure) and you’ll produce the best paddle raiser you’ve ever had!

Key Takeaways:

  • Learn how to transform your paddle raiser into a tidal wave of giving.
  • Leverage talk track to galvanize your board members for support.
  • Crush your next paddle raiser – bringing in more money than ever before.

September 12
10:10 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 35 minutes | 10:10 AM - 11:45 AM | General Sessions |

Ready, set, here we go! Join us for the morning Day 1 General Session, as we kick off Raise 2022 with a welcome from OneCause CEO, Steve Johns, and special recognition of #FearlessFundraisers with our annual Raise Awards.

The electric Shanna Adamic, Executive Director of the Cerner Charitable Foundation and Raise alumni speaker will inspire all, with lessons on life callings, leadership, and resilience. Come learn how Shanna’s optimism and determination help her adapt in changing corporate environments and propel her philanthropic mission forward.

Our Raise 2022 Speakers

Katie Appold

Katie Appold

DO MORE GOOD + Nonprofit Hub, Executive Director

Deborah Barge

Deborah Barge

Big Brothers Big Sisters of America, Chief Development Officer

T. Clay Buck

T. Clay Buck

TCB Fundraising, Founder and Principal

Michael Buckley

Michael Buckley

The Killoe Group, Founder & Managing Partner

Close Bio

Katie Appold

Executive Director

Katie’s professional experience includes over fifteen years of marketing and leadership in the for-profit and nonprofit sectors. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. As a volunteer, Katie co-chaired the fundraising cabinet for Imagination Station 2.0, an accessible play-space in Grand Haven, MI. The campaign exceeded goal by 30% and recruited over 1,000 volunteers for a “community build” of the play-space which took place over one week in 2018.

Katie was recognized in 2008 as one of the Top Women in Marketing by MiBiz, has been nominated for the Lakeshore Athena award twice, and recognized as one of the Top 20 under 40 for the Tri-Cities in 2015.

Katie serves on the board of Gracious Grounds and the Tri-Cities Family YMCA. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Christian Leadership Alliance, and the Association of Fundraising Professionals.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 14
9:00 AM

Grow Your Confidence… So You Can Grow Your Mission

1 hour | 9:00 AM - 10:00 AM | INACTIVE Leadership & Storytelling |

From donor communications and community collaboratives to leading your team, there are few areas where confidence doesn’t play a major role in your success and your comfort. If you have the benefit of external affirmations like awards, a big title, or a killer resume…kudos, but maintaining healthy confidence is rooted in things deeper than these accomplishments. If you don’t have those things (yet), it’s ok. Your confidence is something you can control and craft, much like a muscle. The more you work to improve it and exercise it, the more it grows. The more your confidence grows, the more strength you will bring to your work and mission.

This interactive session will help nonprofit leaders recognize their core strengths and grow in areas where you don’t feel as confident as you’d like.

Key Takeaways:

  • Level the Playing Field: Become Empowered with Knowledge
  • Show up Consistently: Build and Strengthen your Approach
  • Humility: Build Out More than You Build Up

 

September 13
1:05 PM

The Nonprofit Glass Ceiling: Limiting Beliefs that Stunt Nonprofit Growth

55 minutes | 1:05 PM - 2:00 PM | Storytelling & Brand | Virtual

We all have limiting beliefs that keep us from reaching our potential, yet there is no limit on doing good. There are things you thought weren’t possible, plausible, or worthwhile that could help your organization grow. This is especially true for nonprofit marketing and fundraising. Sometimes, limiting beliefs are based on experience, but they’re often based on industry norms or, worse yet, fear. These beliefs become dangerous when they restrict our impact and growth, yet they’re hard to overcome without evidence.

In this session, a nonprofit career professional, Katie Appold, and for-profit marketing agency owner, Bill McKendry, dissect the top limiting beliefs in the nonprofit sector and how marketing and branding have proven them wrong. If your nonprofit has referenced capacity, cost, or being “the best-kept secret” in a marketing meeting, this is the session for you!

Key Takeaways:

  • Understanding that capacity is a “cart before the horse” concept when it comes to raising the support your organization needs. Learn low-work strategies for big impact.
  • Learn to position marketing and advertising correctly to your board/leadership and measure ROI.
  • How to steward your brand and resources.
Close Bio

Deborah Barge

Chief Development Officer

Deborah Barge is a leader of philanthropic culture and partnership at Big Brothers Big Sisters of America serving as Chief Development Officer in service to the largest JEDI-focused your mentoring program in the nation. Over the past 20+ years, Deborah has led teams and partnerships that have generated more than $1 billion to the causes and missions she has served. As a BIPOC female in the industry, Deborah brings an authentic perspective to our work to solve the worlds most complex problems through our mission-based endeavors.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

T. Clay Buck

Founder and Principal

Clay is a thirty-year fundraising veteran and is the Founder and Principal of TCB Fundraising, a nonprofit fundraising and communications consultancy focused on building individual giving at all levels. He has served in leadership roles at a variety of nonprofits across the country and has been a senior consultant with major national firms. He has held the Certified Fund Raising Executive (CFRE) credential since 2010, is an AFP Master Trainer, and completed the Certificate in Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. A frequent trainer, speaker, author, and coach, he has presented thought leadership at major national conferences (AFP Icon, Apra Prospect Development, NTEN Nonprofit Technology Conference, Nonprofit Storytelling Conference) and at association chapters and nonprofit centers. He teaches strategic planning for the MPA program in the School of Public Policy and fundraising for the Nonprofit Management and Fundraising Certificate programs at the University of Nevada, Las Vegas, for which he was recognized with the Faculty Excellence award. Clay serves on the Boards of Golden Rainbow, Las Vegas and Nevada SPCA; he is the former president of the AFP Las Vegas chapter. He makes his home in Las Vegas, Nevada where he is owned by two poorly trained but fundamentally good Retrievers.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
1:05 PM

Making Sense of Fundraising: A Fundraiser’s Guide to What’s Working in 2022 & Beyond

55 minutes | 1:05 PM - 2:00 PM | Fundraising Strategy & Donor Engagement |

Our knowledge about fundraising is growing in leaps and bounds every day. We have more data and information on what motivates donors, what raises the most money, and what is effective in fundraising than ever before, yet all of that information can become overwhelming and daunting. Especially when we begin to prioritize creating giving programs that are inclusive, diverse, and representative of the communities we serve.

In this session – part workshop, part high-level research review – we’ll look at the current trends in fundraising from a critical, non-biased view and seek to understand what’s working in the newest methodologies, what key trends are coming, and, above all, how to determine what the best, most strategic approach to fundraising is for your shop and your donors. We’ll also look at how all methodologies and tactics can be more inclusive and open, inviting communities to participate in the great work your mission promises.

Key Takeaways:

  • Identify key trends in fundraising and understand most recent advances in each approach.
  • Discern what methodologies are most effective and which have hidden pitfalls.
  • Craft a strategic plan to invest in the most effective methodologies and create inclusive giving.
Close Bio

Michael Buckley

Founder & Managing Partner

A career fundraiser, Michael J. Buckley, CFRE is a non-profit consultant, coach and speaker whose work focuses on small and medium-sized nonprofit organizations. He has assisted non-profits across a broad spectrum of focus areas increase dollars, exposure and capacity to support the work of their organization. As the Founder and Managing Partner of The Killoe Group, Mike’s extensive experience includes annual campaign audits and management, capital campaign leadership, feasibility studies, interim and ad-hoc program leadership, board governance, strategic planning and capacity building.

Mike is an effective and sought-after international level speaker and has been invited to an array of professional development opportunities including the Association of Fundraising Professionals’ International Conference on Nonprofits (ICON), the National Association for Animal Welfare Advancement, the Northeast Annual Giving Conference, and the Mid-South Philanthropy Conference as well as serving as Founding Faculty for the Institute of Nonprofit Leadership and Community Development at the State University of New York at Albany.

He currently serves as a Member of the Board of Directors for the Association of Fundraising Professional’s Foundation for Philanthropy as well as a Trustee for Saratoga Independent School. A native of Long Island, New York Mike now resides in Albany, New York with his wife Alison O’Brien Buckley.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:05 PM

Help Wanted: Giving Board Members Jobs at Special Events

55 minutes | 1:05 PM - 2:00 PM | Event & Auction Fundraising |

Special events, regardless of the size and scope of the event, provide a unique opportunity to educate and connect with those in attendance. While staff typically is tasked with handling the logistics of the event, members of your Board of Directors should be tasked with interacting with attendees. Too often, Board Members are left to their own devices without any guidance on what to do or how to do it.

During this session, experienced nonprofit consultant, Michael Buckley, will highlight the 5 main things Board Members can do at special events; inform, connect, qualify, cultivate, and steward. We’ll discuss what each task means and provide advice on how to effectively train board members in advance of special events. We will also discuss how to set clear expectations and solicit follow up after the event.

Ultimately, by ensuring your Board Members are actively engaging with attendees, you ensure your special event a long-term, financial positive for your organization and to ensure it has a lasting impact.

Key Takeaways:

  • Train Board Members to effectively engage with event attendees.
  • Be able to communicate and effectively set expectations with board members.
  • Build long term, sustainable fundraising practices through special events.
Isaac Collins

Isaac Collins

Highlander Research and Education Center, Development Specialist

Pat Duffy

Pat Duffy

The Giving Block, Co-Founder

Molly Fast

Molly Fast

Event 360, Director of Fundraising and Development

Jen Frazier

Jen Frazier

Firefly Partners, CEO + Founder

Close Bio

Isaac Collins

Development Specialist

Isaac Collins is a Development Specialist at the historic Highlander Research and Education Center. Since 1932, Highlander has served as a catalyst for grassroots organizing and movement building in Appalachia and the South. Prior to joining Highlander, Isaac was pastor of Wesley Memorial UMC in Charlottesville, VA, a Sanctuary church fighting for the rights of asylum seekers in Virginia and at the US/Mexico Border. In 2019, Isaac was recognized as a leader in anti-racist organizing by the City of Charlottesville on the second anniversary of August 12th, 2017. Isaac is an ordained minister in the United Methodist Church. He lives in Knoxville, TN with his family.  

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

[Virtual Session] Community Centric Fundraising at Highlander: Campaigns of Abundance in Times of Scarcity

55 minutes | 11:20 AM - 12:15 PM | Fundraising Strategy & Donor Engagement |

This session explores community-centric fundraising and its current applications in Highlander’s development strategy. Through the lens of a case study, attendees will learn to identify and differentiate common giving motivations (scarcity and abundance) and understand how they impact donor base, and short-term and long-term fund-raising goals.

Fundraisers Mia and Isaac will review the 10 core principles of community centric fundraising and the programmatic fixtures (2021 year-end campaigning and 2022 donor education offerings) that are in place to convert one-time givers into recurring supporters. They will also cover how Highlander’s use of a common curriculum and lexicon unify it’s network of peer-to-peer fundraisers, as well as other strategies to activate donors.

Using real-life examples, this session will give any fundraiser practical insights and the chance to learn strategies and ideas to help you design and implement a community-centric fundraising initiative at your nonprofit.

Key Takeaways:

  • Identify and differentiate two common giving motivations (scarcity and abundance) and discuss how said motivations can impact an organization’s donor base as well as its short-term and long-term fund-raising goals.
  • Understand the ten core principles of community centric fundraising and the philosophy’s thought leaders.
  • Learn how to for apply community centric fundraising principles in your own position/organization.
Close Bio

Pat Duffy

Co-Founder

Pat created The Giving Block with Co-Founder Alex Wilson in 2018, developing the leading solutions that charities, universities and other nonprofits use to fundraise cryptocurrencies like Bitcoin.

They quickly established themselves as the leading crypto fundraising experts through the explosive growth of their programs at Save the Children and United Way Worldwide. Over the last four years, The Giving Block has turned cryptocurrency into the fastest growing donation method, founding the industry’s giving pledge, giving days and crowdfunding platform.

Today, Pat, Alex and their team are honored to be building Crypto-Philanthropy programs for hundreds of nonprofits raising millions every month.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the Future of Fundraising

45 minutes | 4:15 PM - 5:00 PM | General Sessions | Virtual

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Molly Fast

Director of Fundraising and Development

Molly is the Director of Fundraising and Development and leads Event 360’s local operations for the Susan G. Komen 3-Day Series. For 18+ years, Molly has combined her love of people with the ability to make a difference, delighting participants along the way, whether it’s talking them through a fundraising plan on the phone or giving them a hug out the route. Molly has personally raised nearly 250K through her participation in P2P fundraising events.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

Jen Frazier

CEO + Founder

Jen Frazier, Founder and President of Firefly Partners, has a lifelong commitment to social good and progressive causes of all flavors. After nearly a decade of tirelessly fighting for reproductive rights at Planned Parenthood Federation of America, Jen started Firefly Partners, a digital agency focused on advancing progressive missions and social impact causes. She bring her deep expertise in digital marketing to the conversations around increasing accessibility and inclusion as a means of bringing more supporters, advocates, and donors into your work.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Expand Your Fundraising Potential with Digital Accessibility

55 minutes | 2:05 PM - 3:00 PM | Fundraising Strategy & Donor Engagement |

Did you know that over 26% of adults in the US live with a disability? That is 61 million Americans. How does that impact our work? If you want to reach ALL your prospective supporters, advocates, and donors, you need to make sure you are including everyone who is interested in furthering your mission. Because you cannot afford to create barriers to participation – even if unintentional.

Ensuring that your work is fully accessible and inclusive across your digital channels is a must. Right from the first interaction with your organization, every person should be able to learn, interact, sign up, and donate with ease. Come to this session to learn more about the fundamentals of digital accessibility and why and how your organization can do what it takes to ensure you are creating an opportunity for EVERYONE to give.

Why come to this session? Every organization needs to understand the importance of why and how to incorporate the fundamentals of accessibility and inclusivity into their digital fundraising efforts. It is not enough to just put in some alt-text on images or include some high contrast images on your site. Digital accessibility is more nuanced, and when someone with a disability shows up at any of your digital properties, it is important that they feel welcomed and included. Yes, you are leaving money on the table if you don’t do it well, but, more importantly, you should make your digital ecosystem fully inclusive and accessible because it is the RIGHT thing to do. From your website, to your forms, to your email and beyond, we will talk about the ways to increase access for all.

Key Takeaways:

  • Understand the key components of digital accessibility.
  • Why it is important for all organizations to take digital accessibility seriously.
  • Learn what organizations can do across websites, email marketing, and social media platforms to reach broader audiences.
Shelby Davies-Sekle

Shelby Davies-Sekle

Inova Health Foundation, Associate Director, Foundation Events

Otis Fulton

Otis Fulton

Turnkey, VP, Psychological Strategy

Ephraim Gopin

Ephraim Gopin

1832 Communications, Principal

Kim Hall

Kim Hall

Senior Peer-to-Peer Consultant

Close Bio

Shelby Davies-Sekle

Associate Director, Foundation Events

Shelby Davies-Sekle, CMP, DES is an event planner in the DC Metro area for Inova Health Foundation. Inova Health Foundation is Northern Virginia’s leading nonprofit healthcare provider and has a mission to provide world-class healthcare – every time, every touch – to each person in every community we have the privilege to serve.

Shelby, a graduate of Virginia Tech, is a certified meeting professional and digital event strategist with over a decade of combined experience in the events, fashion, marketing and interiors industries. She has been recognized throughout her career including having been a 2019 National Kidney Foundation – National Capital Region All Star Award recipient for her involvement in their annual fundraising gala, The Kidney Ball. She also was a feature in the Fall 2020 Meetings Issue of Associations Now Magazine. Shelby is passionate about sharing her skillset with her community through volunteering and has done so with the National Kidney Foundation, ASAE’s Meetings and Expositions Professionals Advisory Council. She is currently serving as the Regional Director for Fashion Group International’s DC Chapter.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Playing in a New Arena: Scoring with a Successful Virtual (Now Hybrid!?) Fundraiser

55 minutes | 2:05 PM - 3:00 PM | Event & Auction Fundraising |

In this session, Shelby Davies-Sekle and Nicole Kinard will discuss fundraising good that came out of the pandemic – pushing them out of their typical, nonprofit fundraising dinner box and stretching their strategies to adapt to the times and provide a fresh experience for our donors.

Join this dynamic duo as they share new insights and learned strategies from 2+ years in the pandemic trenches. They will share how they converted a 700 person gala (2019) that struggled for fundraising engagement into widely successful virtual and hybrid formats (2020, 2021), and how they are embracing the future of fundraising with new event ideas learned (and tossed out) during the pandemic.

What’s next? What’s new? How can you grow your events? Learn their secret roadmap for fundraising event strategy including: innovative sponsorships, marketing and communications, to programming and production.

Key Takeaways:

  • Analyze current fundraising event strategies for opportunities to expand to a virtual/hybrid format.
  • Determine components needed to successfully activate and engage both an in-person and virtual audience.
  • Reimagine the typical annual fundraising dinner format and think creatively about introducing new elements to provide variety to guests.
Close Bio

Otis Fulton

VP, Psychological Strategy

Otis spent most of his career in the education industry, working at the psychometric research and development firm MetaMetrics Inc., Pearson Education, and others. Since 2013, he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior at Turnkey. He is the co-author of the 2017 book, ”Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising” and is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, “Peeling the Onion,” on the intersection of psychology and philanthropy.

Otis is a much-sought-after copywriter for nonprofit fundraising messages. He has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, March of Dimes, Susan G. Komen, the USO and dozens of other organizations. He has a Ph.D. in social psychology from Virginia Commonwealth University and a B.A. from the University of Virginia, where he also played on UVA’s first ACC champion basketball team.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

Ephraim Gopin

Principal

Ephraim Gopin spent nearly two decades in the nonprofit trenches. He wore all the hats: CEO, fundraiser, grant writer, event organizer, alumni director and more. He also served as director of communications for a global family foundation. His years in the sector afforded him a unique view of how all the pieces of an organization must work together in order to achieve success.

Ephraim is the founder of 1832 Communications, an agency which helps nonprofits build more relationships so they can raise more money, serve more people and have more impact in their community. Ephraim crafts custom fundraising and marketing strategies so nonprofits can successfully upgrade their online and digital presence, boost their email fundraising and marketing and improve their donor-facing materials.

When fundraising and marketing work together, it’s a beautiful thing. You stabilize your revenue and provide sustainability for programs.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

Kim Hall

Senior Peer-to-Peer Consultant

Kim has 10+ years experience working with nonprofits to set up and execute both onsite and online fundraising campaigns. She started her career as a teacher, took time off to be home with her 3 children, and then found her way to BidPal/OneCause. Some of her favorite current roles are: Senior Peer-to-Peer Consultant & Trainer, Lifelong Learner, Creative Problem Solver, Helper, Speaker, Teacher, Mother, Wife, Nana, Friend, Reader, Musical Theatre Lover, TV Binge Watcher, Home Cook & Baker, Beginner Yogi, Dog Walker, Map Reader, Direction Giver, Extended Family IT/Software/Computer Support Specialist, and Vacation Planner.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Lety Martinez Hermosillo

Lety Martinez Hermosillo

International Community Foundation, Director of Philanthropy

Nathan Hill

Nathan Hill

NextAfter, VP of NextAfter Institute

Steve Johns

Steve Johns

OneCause, CEO

Scott Jones

Scott Jones

Raising Paddles LLC, Professional Auctioneer & Fundraising Consultant

Close Bio

Lety Martinez Hermosillo

Director of Philanthropy

As Director of Philanthropy, Lety Martinez leads the planning, development, and implementation of all communications, marketing and fundraising activities across the organization. She stewards ICF’s relationship within Mexican foundation networks and has helped ICF earn recognition as key funder for Mexican organizations. She magnifies the culture of philanthropy across ICF staff and board members.

Lety was recently awarded Outstanding Development Professional of the Year 2021 by the Association of Fundraising Professionals (AFP) San Diego Chapter.

She joined the International Community Foundation in August 2017 as the Marketing & Development Manager.

Lety has over 12 years of experience successfully fundraising and stewarding donor relations for several Mexican nonprofit organizations. Prior to joining ICF, Lety served as the Executive Director of the Boys and Girls Club of Tijuana. She was previously Youth Program and Fundraising Director for Centro de Formación Humana and a Social Investment Director for Fundación Dibujando un Mañana. Lety has also served as a volunteer in Budapest, Hungary at Szent Benedek Iskola and the Regnum Christi.

Lety is a graduate of Universidad Anáhuac México Norte where she received a Master of Family Sciences for Counseling, and she is certificated in Non-Profit Management by United Way Mexico and USAID. Previously she earned her B.A. in International Business from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) Campus San Luis. She’s currently a graduate student in Nonprofit Leadership and Management at the University of San Diego.

Lety’s devoted to the growth and sustainability of Mexican nonprofits. She is a proud Mexican living in San Diego, where she enjoys spending time with her husband and her dog, reading and traveling. She is also a Human Rights and LGBTQIA+ advocate.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
1:05 PM

Boost Latinx-Focused Philanthropy & Charitable Efforts

55 minutes | 1:05 PM - 2:00 PM | Fundraising Strategy & Donor Engagement |

Latinos are projected to maintain the highest labor force participation rates among racial or ethnic groups, and by 2021, the Latino gross domestic product (GDP) will reach $1.7 trillion (a quarter of the U.S. GDP). Who are Latino donors and what makes them tick?

Many in the philanthropic sector have acknowledged that the Latinx community is a driving economic, political, and cultural force in America. Join Leticia Martinez Hermosillo to explore Latinos living in the U.S., their giving rates, and how do they give.

Leticia will use anecdotes, videos, and personal fundraising experiences in an interactive format. Participants will learn how fun and generous Latinos could be if we speak to them directly, and learn how to engage them in our missions.

Key Takeaways:

  • Learn how to better engage with Latinx communities in the U.S.
  • Find a “common ground” between both cultures to work towards Binational Philanthropy and collaboration.
  • Create binational and bicultural fundraising campaigns.
Close Bio

Nathan Hill

VP of NextAfter Institute

Nathan Hill is the Vice President of NextAfter Institute, a fundraising consultancy, research lab, and institute on a mission to unleash generosity.

Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more.

Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more – and has spoken at events from AMA, CauseVox, Nonprofit Hub, Social Media Week, and more.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Why Should I Give to You? 4 Keys to Answering Your Donors’ Most Fundamental Question

55 minutes | 9:05 AM - 10:00 AM | Peer-to-Peer & Online Giving |

“Why should I give to you?” Your donors ask this question every time they consider giving. But most nonprofits are ill-equipped to answer it. In this session, you will discover how to use 4 tested and proven elements to explain why donors should give in each of your fundraising channels.

Key Takeaways:

  • Understand the importance of communicating why donors should give by examining first-hand research on nonprofit value propositions.
  • Know how to use 4 tested and proven elements to craft a more effective value proposition for their organization by examining real-world A/B tests and experiments.
  • Quickly score the effectiveness of their own value proposition by learning a basic scoring model for each key element.
Close Bio

Steve Johns

CEO

Steve Johns is an experienced leader who’s passionate about helping nonprofits build a better tomorrow. He brings over 30 years of experience in technology, corporate development, venture capital, event production and entrepreneurship to his role as Chief Executive Officer at OneCause. For the last seven years, Steve has led the award-winning team at OneCause to surpass $3 billion raised for its 6,000 nonprofit customers. Steve’s concentration focuses on being a strategist, visionary, influencer, and change agent for the organization.

He brings a fresh perspective to the team with his previous experiences as a senior executive in the Fortune 500, as well as successful early-stage start-up investing and scale-up executive leadership.Steve served on the Motorola Research Visionary Board and was a pioneer member of DePaul’s Coleman Entrepreneurship Center Blue Print Mentoring Program. He currently serves on the board for TechPoint helping guide growth initiatives for the Indiana tech industry.

Steve earned a BA in business and accounting from Augustana College and began his career as a CPA.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
10:45 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 30 minutes | 10:45 AM - 12:15 PM | INACTIVE General Session |

We’ll kick-off Raise 2021 with a welcome from OneCause CEO, Steve Johns, and special recognition of the Fundraisers of the Year, with our annual Raise Awards.

Pam Sherman, writer, actor, and recovering attorney, will then guide us through an interactive keynote to ignite your passion find your EDGE, and grow your impact.

 

September 14
10:45 AM

General Session: Welcome Back, Raise Awards, & Keynote

1 hour 15 minutes | 10:45 AM - 12:00 PM | INACTIVE General Session | Virtual

Welcome back to Day 2 of Raise!

Join us as we celebrate the innovators and storytellers among us – honoring four inspiring Raise Award winners.

Shanna Adamic, Executive Director of the Cerner Charitable Foundation will then kick-off Day 2 of Raise, sharing the importance of innovating quickly and taking the hill when you are called upon – those moments that combine your expertise, passion, and a powerful opportunity for impact.

 

Close Bio

Scott Jones

Professional Auctioneer & Fundraising Consultant

Scott Jones is a 25-year veteran Professional Fundraising Auctioneer & Special Event Consultant. He is the only auctioneer in the world to have earned the prestigious certification of Certified Fundraising Executive (CFRE), a Nationally Certified Auctioneer and one of only 200 Benefit Auction Specialists. The Raising Paddle Team conducts over 150 fundraising events annually. Scott has helped non-profits raise over $150 million through special event fundraising.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

Fueling the Flames of Your Special Event Fundraising!

55 minutes | 11:20 AM - 12:15 PM | | Virtual

Discuss the fundraising cycle and come take a look through the eyes of Auctioneer, Executive Director and Wealth Screener to discover 4 key strategies for securing the gift from prospects and how to move donors to higher giving levels. The experts will elaborate on these 4 strategies: Culture of Philanthropy, Donor Centric, Cultivation, and Stewardship – demonstrating to donors the impact and value of their gift in advancing your mission.

Key Takeaways:

  • Create a strategic plan on who should attend their special event.
  • Designing creative means to securing at least 50% of your fundraising goal through pre-committed gifts and attendee wealth screenings.
  • Develop a stewardship plan that will keep your donors giving year after year.
Nicole Kinard

Nicole Kinard

Inova Health Foundation, Sr. Director of Donor Relations and Special Events

Patrick Kirby

Patrick Kirby

Do Good Better Consulting, Founder

Katie Koglman

Katie Koglman

United Way of Wayne and Holmes, CEO

Nicholas Kristock

Nicholas Kristock

KindKatch and Fleece & Thank You, Founder/CEO

Close Bio

Nicole Kinard

Sr. Director of Donor Relations and Special Events

Nicole Kinard is a philanthropy professional with expertise in special events and donor relations in the Northern Virginia area. She has a unique history with Inova Health Foundation, as she has spent her entire career, nearly 18 years, with the health system in varying roles and currently serves as a Senior Director with the Inova Health Foundation overseeing both the stewardship and events teams.

Nicole is a graduate of James Madison University with a BS in Health Service Administration and a minor in Business. She enjoys providing her expertise as a volunteer on the board of her local chapter of Boys & Girls Clubs.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Playing in a New Arena: Scoring with a Successful Virtual (Now Hybrid!?) Fundraiser

55 minutes | 2:05 PM - 3:00 PM | Event & Auction Fundraising |

In this session, Shelby Davies-Sekle and Nicole Kinard will discuss fundraising good that came out of the pandemic – pushing them out of their typical, nonprofit fundraising dinner box and stretching their strategies to adapt to the times and provide a fresh experience for our donors.

Join this dynamic duo as they share new insights and learned strategies from 2+ years in the pandemic trenches. They will share how they converted a 700 person gala (2019) that struggled for fundraising engagement into widely successful virtual and hybrid formats (2020, 2021), and how they are embracing the future of fundraising with new event ideas learned (and tossed out) during the pandemic.

What’s next? What’s new? How can you grow your events? Learn their secret roadmap for fundraising event strategy including: innovative sponsorships, marketing and communications, to programming and production.

Key Takeaways:

  • Analyze current fundraising event strategies for opportunities to expand to a virtual/hybrid format.
  • Determine components needed to successfully activate and engage both an in-person and virtual audience.
  • Reimagine the typical annual fundraising dinner format and think creatively about introducing new elements to provide variety to guests.
Close Bio

Patrick Kirby

Founder

Patrick Kirby is the Founder of Do Good Better Consulting, author of the Amazon best seller Fundraise Awesomer! A Practical Guide to Staying Sane While Doing Good, host of The Official Do Good Better Podcast, and a believer that “we’ve always done it this way” is the most dangerous phrase in the English language.

Patrick has spent nearly fifteen years working as a fundraiser in the nonprofit industry, for organizations of all shapes and sizes, and strives to ‘Do Good Better’ every day. From organizing $10,000 cure walks to $1 million galas, Patrick’s passion lies in creating creative solutions to make fundraising less boring.

He cut his donor relations/fundraising teeth as the Alumni Coordinator at the Academy of Holy Angels in Richfield, MN, before trying his hand as a manufacturing sales rep to companies such as Target and Best Buy. Tired of being yelled at for uncontrollable international shipping issues in both English and Chinese, Patrick re-joined the world of nonprofit work as the Sr. Development Director at the Cystic Fibrosis Foundation MN/Dakotas Chapter before taking the Chief Development Officer position at the Anne Carlsen Center.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:00 AM

Workshop: Fundraise Awesomer! How Not to Suck at Managing the 10,000 Things on Your Plate in Order to Find Time to Build Better Donor Relationships

1 hour 30 minutes | 9:00 AM - 10:30 AM | INACTIVE Leadership & Storytelling |

Fundraising is Hard. Anyone who says differently is selling something.

But for the nonprofit leader who wears 10,000 different hats every day, how on earth are you supposed to find time to work on donor relationships and manage the unreasonable expectations of board members and executive directors who have little to no fundraising experience yet seem to be full of awesome ideas like “Just call Oprah” or “host a bake sale!”?

A fundraising framework that helps you move the needle forward a little bit every day, that’s how.

In this session, you’ll learn a tangible, achievable, and dare I say simple way to ensure that you spend invaluable time working on building better relationships with your supporters with better planning, execution, and documentation – all while carving out random acts of celebrating and appreciating.

Key Takeaways:

  • Create your own working fundraising framework to use the very next day.
  • Understand the importance of asking better questions to donors, documenting those answers, and dramatically differentiating yourself from other nonprofits.
  • Remembering that fundraising is supposed to be a joy, rather than a drag.

September 12
8:30 AM

Go Getters Day 1

30 minutes | 8:30 AM - 9:00 AM | Activity | Virtual

Hit the ground running and enjoy some fast and furious fun. See what’s on tap for Raise Day 1 with the one and only Patrick Kirby. The Go Getters Show – part Raise overview and part variety show – will include fun activities and showcase the hottest sessions + speakers. A must see to get you pumped for the Raise 2022!

September 12
5:00 PM

Virtual Raise Party

30 minutes | 5:00 PM - 5:30 PM | Activity |

For all our virtual #FearlessFundraisers! Gather to recap and celebrate the end of Day 1 with the ever-enthusiastic Patrick Kirby. We’ve got a fantastic party planned for you!

September 13
8:30 AM

Go Getters Day 2

30 minutes | 8:30 AM - 9:00 AM | Activity |

For those go getters who want to hit the day running, join us for some fast and furious fun. See what’s on tap for Raise Day 2, with the one and only Patrick Kirby. The Go Getters Show – part Raise overview and part variety show – will include fun activities and showcase the hottest sessions. A must see to help you get the most from your last day of Raise 2022!

Close Bio

Katie Koglman

CEO

If Katie is not drafting strategies or asking people for donations, she can be found dancing around the fire pit at the campground or shredding the karaoke stage ~badly~ somewhere. Katie hits issues head on with creative solutions. Once voted, “most likely to prove us all wrong,” she does not back down. With more than 10 years experience in fundraising, Katie will share her methods that are proven to bring in the money!

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Raise the Bar, Raise your Glasses, & RAISE THAT MONEY!

55 minutes | 9:05 AM - 10:00 AM | Event & Auction Fundraising |

With thousands of nonprofits in the industry and new ones popping up every day, how do you elevate your status and your brand? Fundraisers Katie Koglman and Carrolyn Salazar will discuss how we were able to right the ship of their organization. It’s not easy, it requires grit… but you can do it. They will share the 5 steps you need to take to create that winning atmosphere that attracts donors and makes asking for money so much easier.

Key Takeaways:

  • Learn that celebrating all wins is important and how this has a huge return on future investments.
  • Understand how to elevate your organization in a noisy room.
  • Create a 12 month donor engagement calendar.
Close Bio

Nicholas Kristock

Founder/CEO

Nicholas is a former international soccer player turned serial entrepreneur and servant leader, and he has found his fit in the entrepreneurial world by building businesses that solve problems.

After two seasons of soccer in Australia, Nicholas moved back to Michigan in 2015 and founded Fleece & Thank You, an innovative 501(c)3 organization that provides psychosocial support and programs to children in the hospital and provides comfort to 22 children’s hospitals and units in Michigan.

His venture portfolio extends beyond social impact and philanthropy, as he also is the Founder and CEO of KindKatch, a personalized video engagement platform for brands who want to capture attention and drive deeper relationships with their audience.

Something interesting about Nicholas is that he has bungee’d the tallest bungee jump in the Southern Hemisphere and has also lived homeless for a week in Sydney, Australia as a member of the startup team for Orange Sky Laundry, the world’s first mobile laundry service for the homeless.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
3:15 PM

[Virtual Session] Into The Mind of a Recurring Donor

55 minutes | 3:15 PM - 4:10 PM | Fundraising Strategy & Donor Engagement |

This session will break down the strategy of building a recurring donor base into digestible, easy, applicable tips that every nonprofit can do to create sustainable, recurring revenue through a solid recurring donor program.

Even if you don’t have a recurring donor program, you can follow along and build the foundation of your program during the presentation!

Key Takeaways:

  • Understand the psychology behind what makes someone give and give again.
  • Implement actionable takeaways for how you can cultivate a recurring donor.
  • Speak confidently to new donors and bring them into your recurring donor program.
Steve Latham

Steve Latham

DonateStock, Inc., Co-Founder & CEO

Bill McKendry

Bill McKendry

HAVEN, Chief Creative Officer

Joshua Meyer

Joshua Meyer

Bloomerang, VP, Demand Generation

Amy Milne

Amy Milne

Beyond Fundraising Inc, CEO

Close Bio

Steve Latham

Co-Founder & CEO

A serial entrepreneur and Harvard MBA, Steve spent the last 25 years in finance, digital marketing and advanced analytics. Before founding DonateStock in 2020, Steve launched and grew 2 digital marketing technology companies and 2 nonprofits. He has been a contributing author and thought leader in the marketing and financial services industries and is a lifelong supporter, fundraiser and volunteer for many worthy causes.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the Future of Fundraising

45 minutes | 4:15 PM - 5:00 PM | General Sessions | Virtual

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Bill McKendry

Chief Creative Officer

A veteran marketer, speaker, and messaging expert for nonprofit causes, Bill is the founder and chairman of Do More Good as well as the founder and chief creative officer of HAVEN | a creative hub. Recognized in 1999 when he headed Hanon McKendry as the top professional nationally doing cause marketing work by the American Advertising Federation (AAF) and inducted into AAF’s Hall of Achievement, Bill has cultivated a reputation as an expert in key success principles for nonprofit marketing and communications.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:05 PM

The Nonprofit Glass Ceiling: Limiting Beliefs that Stunt Nonprofit Growth

55 minutes | 1:05 PM - 2:00 PM | Storytelling & Brand |

We all have limiting beliefs that keep us from reaching our potential, yet there is no limit on doing good. There are things you thought weren’t possible, plausible, or worthwhile that could help your organization grow. This is especially true for nonprofit marketing and fundraising. Sometimes, limiting beliefs are based on experience, but they’re often based on industry norms or, worse yet, fear. These beliefs become dangerous when they restrict our impact and growth, yet they’re hard to overcome without evidence.

In this session, a nonprofit career professional, Katie Appold, and for-profit marketing agency owner, Bill McKendry, dissect the top limiting beliefs in the nonprofit sector and how marketing and branding have proven them wrong. If your nonprofit has referenced capacity, cost, or being “the best-kept secret” in a marketing meeting, this is the session for you!

Key Takeaways:

  • Understanding that capacity is a “cart before the horse” concept when it comes to raising the support your organization needs. Learn low-work strategies for big impact.
  • Learn to position marketing and advertising correctly to your board/leadership and measure ROI.
  • How to steward your brand and resources.
Close Bio

Joshua Meyer

VP, Demand Generation

Joshua Meyer brings more than 20 years of fundraising, volunteer management, and marketing experience to his current role as the VP of Demand Generation for Bloomerang. Currently, as a member of the Bloomerang marketing team, Josh manages all organization’s growth marketing efforts. Through his previous roles at the Human Rights Campaign and OneCause, he has a passion for helping to create positive change and helping nonprofits engage new donors and achieve their fundraising goals.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

Fundraising in Times of Crisis: What 2020-2021 Giving Trends Tell Us About 2022 & Beyond

55 minutes | 11:20 AM - 12:15 PM | Fundraising Strategy & Donor Engagement |

The last two years have brought unique challenges to fundraising professionals at organizations large and small.

During this tumultuous and unprecedented time, how did donors change their behavior – if at all – and what did successful fundraisers do in order to achieve year-over-year growth?

In this timely session, Josh Meyer from Bloomerang will break down all of the leading research studies into 2020-21 fundraising and donor behavior, as well as Bloomerang user data, campaigns, and case studies, in order to reveal the key elements that your nonprofit should be focusing on now to achieve fundraising success in 2022 and beyond.

Key Takeaways:

  • Recap 2020-21 giving trends from Giving USA, Lilly Family School of Philanthropy, The Fundraising Effectiveness Project, and more.
  • Explore body of knowledge into donor behavior, including donor loyalty and donor attrition.
  • Learn donor communications, engagement and stewardship techniques that generated results during the pandemic.
Close Bio

Amy Milne

CEO

Amy Milne is a passionate and award winning event producer, Storybrand Certified Guide, entrepreneur, author and speaker. She is one of Canada’s go-to experts in marketing, event creation and production. No matter the type of event you are dreaming of or planning, if you are looking to level up, Amy is your gal!

Amy is a former in-house event planner for some of Canada’s largest charity organizations where she led teams to create and execute events that raised into the millions for those who need it most. She worked with the inaugural Weekend to End Breast Cancer and Ride to Conquer Cancer, two of Canada’s largest multi-day fundraising events; The Great Camp Adventure and Scrubs in the City benefiting SickKids and reinventing Relay For Life for the Canadian Cancer Society to name a few.

Following her passion for creating life changing events and her entrepreneurial instincts, Amy co-founded Beyond Fundraising Inc. to ensure nonprofit organizations nation-wide had a loud and meaningful event voice. In the last 7 years, their team has worked with over 40 nonprofit organizations, building new events or kicking past events into high gear, including the creation of Canada’s only nonprofit event pro conference, Camp Beyond.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

How to Talk About Your Fundraising Event so People Will Engage, Register, & Fundraise

55 minutes | 11:20 AM - 12:15 PM | Storytelling & Brand |

If you’re like most organizations, you’re fed up with spending money on marketing that doesn’t work. If you knew what to do differently, you would – but you don’t, so you feel stuck.

Meanwhile, your donations are lagging, and it’s holding back the vital work you do. Here’s the good news: it doesn’t have to be that way.

In this session, Amy Milne, CEO Beyond Fundraising Inc and a StoryBrand Certified Guide, will share 7 simple marketing principles proven to grow your event participation and help you achieve your fundraising goals. You’ll walk away knowing how to capture your participant and donors’ attention and compel them to engage. Stop worrying about your marketing, and start feeling hopeful about your work again.

Key Takeaways:

  • Update your event website with ideas and language that works.
  • Create a meaningful participant journey that is clear and will raise more funds.
  • Design clear language around your event and organization.
Jenna Moore

Jenna Moore

OneCause, Peer-to-Peer Consultant

Gwen Mysiak

Gwen Mysiak

P.U.N.T. Pediatric Cancer Collaborative, Executive Director

Emily Newberry

Emily Newberry

OneCause, VP, National Accounts

Shawn Olds

Shawn Olds

boodleAI, CEO

Close Bio

Jenna Moore

Peer-to-Peer Consultant

Jenna began her professional career in fundraising in 2019, but is no stranger to non-profits as she began volunteering at the age of 7. Her background in graphic design and marketing has brought a fresh perspective to the social aspect of Peer-to-Peer fundraising. Jenna is a South Carolina native calling Charleston her home with her boyfriend and spoiled beagle.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
2:20 PM

Peer-to-Peer Fundraising Beyond the Finish Line

55 minutes | 2:20 PM - 3:15 PM | Peer-to-Peer & Online Giving |

In their roles at OneCause, Jenna and Kim see way too many nonprofits doing only one single online fundraising campaign. The campaign is typically tied to an on-the-ground event and then their software sits unused the rest of the year.

In this session, you’ll walk away with different ways to get a better ROI in your peer-to-peer fundraising approach. (Disclaimer! These ideas aren’t limited to OneCause software only; they can be applied to whatever an attendee is using for their peer-to-peer/online fundraising).

Key Takeaways:

  • Generate a list of online and peer-to-peer fundraising ideas beyond a run-walk-ride.
  • Articulate the value of year-round engagement with online and peer-to-peer fundraising software.
  • Feel more connected with the fundraising professionals in the room.
Close Bio

Gwen Mysiak

Executive Director

While Gwen has over 28 years of high-level professional experience in the nonprofit realm, her passion and understanding for the mission of P.U.N.T. Pediatric Cancer Collaborative is very personal. Gwen’s cousin, Andrew Pawlak, lost his life to pediatric cancer at just 15 years of age in 2011. Following his battle, she connected with founder & former Buffalo Bills punter Brian Moormanto find out how she could become more involved in the organization.

Gwen took the helm of P.U.N.T. in 2012 after nearly 18 years of working in executive
roles in Corporate Communications and Promotion for WNED Buffalo/Toronto Public Media, including several national projects with PBS. She’s been able to significantly evolve P.U.N.T.’s programs and funding while earning numerous awards over her career including Highmark and Buffalo Bills Community Hero Award and OneCause National “Fundraiser of the Year.”

Gwen brings a tremendous amount of heart and soul to her servant leadership role for P.U.N.T. Pediatric Cancer Collaborative.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
2:05 PM

Mission Infusion: Bringing the Heart of Your Organization to Front of Mind

55 minutes | 2:05 PM - 3:00 PM | Storytelling & Brand |

Come learn how the P.U.N.T. Pediatric Cancer Collaborative engineered amazing growth, passionate loyalty, and enduring donor engagement. This session focuses on how a small but mighty nonprofit brings our mission to the forefront of all their fundraising and cultivation efforts and how that’s helped dramatically deepen and sustain connection to donors, stakeholders and even those they served.

From mission-infused special event ideas, to innovative ways to involve corporate partners, and strategies to create mission ambassadors through big and small activation strategies, P.U.N.T. has been able to evolve into an organization that truly transcends transactional fundraising relationships.

From current Buffalo Bills and Wegmans, to donors, to partners, to the families they serve, come hear the strategies that have inspired all who are involved with P.U.N.T to invest in it for all the right reasons. It has built a village of supporters that demonstrate incredible personal purity of heart for the cause and in turn, carry the torch of the mission with them into the community.

Key Takeaways:

  • Cultivate a “mission-first” mentality within your organization and roles.
  • Revitalize current fundraising efforts with mission infusion strategies.
  • Identify how to maximize donor engagement and investment in your organization.
Close Bio

Emily Newberry

VP, National Accounts

Emily Newberry is sales and strategy leader in the nonprofit SaaS world. She’s passionate about technology and the impact it has on people, organizations and communities.

At OneCause, Emily works directly with national nonprofit organizations and their leaders to understand challenges and opportunities and collaborate on ways to engage donors and use technology to meet fundraising and stewardship goals. She works cross functionally with internal leaders in marketing, product, and operations to ensure we build process and product for today and tomorrow’s opportunities.

Prior to joining OneCause, Emily worked in the nonprofit space, helping align donors to mission, and raising money for life-saving research, treatment and care, and monitoring grant spending and care at two multi-disciplinary health clinics.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the Future of Fundraising

45 minutes | 4:15 PM - 5:00 PM | General Sessions |

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Shawn Olds

CEO

Shawn Olds is a technology and communications thought leader currently serving as the CEO for boodleAI, an AI-powered predictive analytics solution. Shawn is a military veteran having served on active duty in the 82nd Airborne Division, followed by work with the U. S. Department of States’ Office for Counter-Terrorism, as well as recently being appointed to serve as a Civilian Aide to the Secretary of the Army. Shawn graduated from the United States Military Academy with a BS in Computer Science. He earned an MBA from the Kellogg School of Management as well as his Juris Doctor from the Northwestern School of Law.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
2:45 PM

We Come In Peace: AI in Philanthropy

1 hour | 2:45 PM - 3:45 PM | Fundraising Strategy & Donor Engagement |

Our session will break down Artificial Intelligence (AI) into its simplest parts with humor. We will debunk the sci-fi myths, explain how all the pieces fit together, share real life examples in action, and outline the must haves for a competitive fundraising future. As the power of AI sweeps our society, we plan to better equip nonprofits with a foundational working knowledge of AI and the potential applications that could be implemented immediately to streamline organizational operations, provide keep mission-critical efficiencies, and segment and prioritize crucial fundraising efforts.

Key Takeaways:

  • Intelligently articulate the components of AI vs science fiction myths.
  • Share applicable examples of AI in action across multiple types of nonprofit organizations.
  • Understand key “must haves” for the future of fundraising.

 

September 12
4:15 PM

Panel: Explore the Future of Fundraising

45 minutes | 4:15 PM - 5:00 PM | General Sessions | Virtual

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Barbara O’Reilly

Barbara O’Reilly

Windmill Hill Consulting LLC, Principal & Founder

Pam Orr

Pam Orr

Fellowship Housing, Executive Director

Stephanie Ragozzino

Stephanie Ragozzino

OneCause, CPO

Lauren Ready

Lauren Ready

Forever Ready Productions, Owner and Principal Storyteller

Close Bio

Barbara O’Reilly

Principal & Founder

Barbara has thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.

Her consulting firm, Windmill Hill Consulting, helps nonprofit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

She serves as past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. She is a frequent and sought after presenter at national and international conferences. In 2020, she joined the faculty at the University of Maryland’s Do Good Institute teaching nonprofit fundraising.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Decoding Cryptodonations: Fundraising in the Next Frontier

55 minutes | 9:05 AM - 10:00 AM | Fundraising Strategy & Donor Engagement |

If you felt like there was a ramped-up flurry of news about cryptocurrency and crypto donations at the end of 2021, you’re not alone. Somehow, in the blink of an eye, this seemingly intangible, ever so out of reach, asset of sorts was suddenly mainstream.

At the end of 2021, contributions from cryptocurrency were in the estimated billions up from $200 million in 2019. Today, there are 200 million crypto holders in the world. In the U.S. alone, an estimated 21 million people own cryptocurrency. The number of crypto holders and the increase in contributions using this type of currency all point to a new trend in philanthropy that’s worth noting.

Join Tina Roh, co-founder and COO of Every.org, and Barbara O’Reilly, CFRE, principal of Windmill Hill Consulting, as they break down the 101 on cryptocurrency, how it may be creating a new type of philanthropist, and pros and cons to consider when integrating it into your nonprofit’s fundraising and in making the case to your board, CEO, and CFO to accept this form of currency.

Key Takeaways:

  • Identify what cryptocurrency is and the way of giving we’re seeing.
  • Understand how nonprofits are using cryptophilanthropy in their fundraising strategies.
  • Articulate factors to consider when making the case to your board, CEO, and CFO to accept cryptodonations.
Close Bio

Pam Orr

Executive Director

Pam Orr is the Executive Director for Fellowship Housing, a nonprofit that serves single moms and their children through safe, affordable housing and financial literacy training. She loves seeing single moms transform as they gain confidence and are empowered to build new legacies for their families. Pam has over 15 years of experience working in the nonprofit sector in both executive leadership and board oversight.

Under her leadership, Fellowship Housing has increased the number of families served by 33% and increased its revenue by 190%. She is incredibly passionate about equipping single moms to create a generational impact for their families and excited that Fellowship Housing continues to expand its reach with a 2021 launch into McHenry County and a 2022 launch into DuPage County.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

Fueling the Flames of Your Special Event Fundraising!

55 minutes | 11:20 AM - 12:15 PM | |

Discuss the fundraising cycle and come take a look through the eyes of Auctioneer, Executive Director and Wealth Screener to discover 4 key strategies for securing the gift from prospects and how to move donors to higher giving levels. The experts will elaborate on these 4 strategies: Culture of Philanthropy, Donor Centric, Cultivation, and Stewardship – demonstrating to donors the impact and value of their gift in advancing your mission.

Key Takeaways:

  • Create a strategic plan on who should attend their special event.
  • Designing creative means to securing at least 50% of your fundraising goal through pre-committed gifts and attendee wealth screenings.
  • Develop a stewardship plan that will keep your donors giving year after year.
Close Bio

Stephanie Ragozzino

CPO

Stephanie brings 20 years of product management, client success, and software experience to OneCause. She’s best known for her creative approach to problem solving and translating long-term company goals into specific product development milestones. She previously was the executive vice president of product for Indianapolis-based PERQ and has held product leadership roles at Teradata and Aprimo. Stephanie earned a BS degree in Computer Science and Mathematics from Purdue University.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

Lauren Ready

Owner and Principal Storyteller

Lauren is an Emmy Award winning storyteller who specializes in untold stories.
She began her career at 17 years old in her first TV job as a production assistant. She ran cameras during the evening newscasts after school. Eventually she worked her way up to a job in front of the camera and spent time as a reporter in Iowa, Nebraska and Memphis.
After a decade working in newsrooms, she transitioned from a life in front of the camera, to a life behind the camera telling stories for nonprofits.
As owner and Principal Storyteller for Forever Ready Productions, her vision for storytelling is at the heart of every production. She is a four time Regional Emmy Award winner from the Academy of Television Arts & Sciences.
It’s this background in reporting — where production happens fast and complex human stories are at the center — that reminds Lauren to dig deeper than the headline; telling untold stories. Lauren’s specialty is taking moments of human experience and turning them into dynamic and compelling videos.
Lauren was named Memphis Business Journal’s Top 40 Under 40 for her work in the Memphis community and her mission-driven business. She received the Vistage Impact Award for growth and leadership. Her company, Forever Ready Productions, received the Small Business of the Year Award in 2020 from the Memphis Business Journal.
Lauren is an Iowa native and a graduate of Loras College. She is based in Memphis, TN with her husband, Scott and their son Max. She’s a part 107 certified drone pilot, loves rock climbing and photography.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
1:05 PM

The Power of Untold Stories: How Impactful Video Drives Everything

55 minutes | 1:05 PM - 2:00 PM | Storytelling & Brand |

It’s easy to get caught in a rhythm of telling the same kind of video stories for fundraisers (patient stories, client stories, voiceover videos with graphics and stats, etc.). In the past, they have worked well for many organizations. But what we’ve done in the past no longer works! In this session Lauren Ready will walk fundraisers through how to find and tell untold stories inside their organization, specifically designed to help raise funds and awareness. We’ll also talk about how the capture (not recreate) impactful moments on camera. Lauren will be using 3-5 real life examples of impactful moments she’s captured on camera and explain how each story was planned, executed and edited – intentionality behind us every step of the way but with an openness to letting things happen.

Given her years of experience in TV News, Lauren challenges participants to be their own investigative journalists and find stories that people aren’t expecting. Participants will walk away with 5 ways to guarantee they capture an impactful moment on camera, 2-3 new story ideas that go beyond “the usual headlines,” and techniques for when and how to share that story at an event.

Key Takeaways: 

  • Identify untold stories that take supporters “beyond the headline.
  • 5 ways to guarantee you’ll capture a real moment on camera, every time.
  • Identify unexpected characters to feature in unexpected ways.
Tina Roh

Tina Roh

Every.org, COO & Co-founder

Carrolyn Salazar

Carrolyn Salazar

United Way of Wayne and Holmes, Associate Director

Tim Sarrantino

Tim Sarrantino

Neon One, Director of Corporate Brand

Sarah Sebastian

Sarah Sebastian

OneCause, Director, Corporate Communications

Close Bio

Tina Roh

COO & Co-founder

Tina Roh is the COO and a co-founder of Every.org, a nonprofit for nonprofits building an accessible giving infrastructure to help every person and organization use technology for good, including donating crypto for charity. She holds a B.S. in Computer Science from Stanford University. Before switching over to nonprofit operations, she worked as a software engineer building scalable technology on a blockchain project and at Snapchat.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Decoding Cryptodonations: Fundraising in the Next Frontier

55 minutes | 9:05 AM - 10:00 AM | Fundraising Strategy & Donor Engagement |

If you felt like there was a ramped-up flurry of news about cryptocurrency and crypto donations at the end of 2021, you’re not alone. Somehow, in the blink of an eye, this seemingly intangible, ever so out of reach, asset of sorts was suddenly mainstream.

At the end of 2021, contributions from cryptocurrency were in the estimated billions up from $200 million in 2019. Today, there are 200 million crypto holders in the world. In the U.S. alone, an estimated 21 million people own cryptocurrency. The number of crypto holders and the increase in contributions using this type of currency all point to a new trend in philanthropy that’s worth noting.

Join Tina Roh, co-founder and COO of Every.org, and Barbara O’Reilly, CFRE, principal of Windmill Hill Consulting, as they break down the 101 on cryptocurrency, how it may be creating a new type of philanthropist, and pros and cons to consider when integrating it into your nonprofit’s fundraising and in making the case to your board, CEO, and CFO to accept this form of currency.

Key Takeaways:

  • Identify what cryptocurrency is and the way of giving we’re seeing.
  • Understand how nonprofits are using cryptophilanthropy in their fundraising strategies.
  • Articulate factors to consider when making the case to your board, CEO, and CFO to accept cryptodonations.
Close Bio

Carrolyn Salazar

Associate Director

Keep moving to catch up with Carrolyn’s high energy! Organized and detailed, she notices what others overlook. In every assignment, Carrolyn wears a smile. Once the star of many high school musicals, you’d be delighted to know she sings show tunes on a regular basis. When not spreading cheer and getting it all done, she can be found cheering on her children in their many endeavors.
Carrolyn has a background in corporate sales and has taken that experience and turned into a fundraising master.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
9:05 AM

Raise the Bar, Raise your Glasses, & RAISE THAT MONEY!

55 minutes | 9:05 AM - 10:00 AM | Event & Auction Fundraising |

With thousands of nonprofits in the industry and new ones popping up every day, how do you elevate your status and your brand? Fundraisers Katie Koglman and Carrolyn Salazar will discuss how we were able to right the ship of their organization. It’s not easy, it requires grit… but you can do it. They will share the 5 steps you need to take to create that winning atmosphere that attracts donors and makes asking for money so much easier.

Key Takeaways:

  • Learn that celebrating all wins is important and how this has a huge return on future investments.
  • Understand how to elevate your organization in a noisy room.
  • Create a 12 month donor engagement calendar.
Close Bio

Tim Sarrantino

Director of Corporate Brand

Tim Sarrantonio is a team member at Neon One and has more than 10 years of experience working for and volunteering with nonprofits. Tim has raised over $3 million for various causes, engaged and enhanced databases of all sizes, procured multiple successful grants, and formulated engaging communications and fundraising campaigns for several nonprofits. He has presented at international conferences and is a TEDx speaker on technology and philanthropy. He volunteers heavily in his community around Niskayuna, NY.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
4:15 PM

Panel: Explore the Future of Fundraising

45 minutes | 4:15 PM - 5:00 PM | General Sessions |

Hearing from those driving innovation in the nonprofit industry is invaluable. Join us as top industry experts share how they see the new world of giving, post-pandemic, and how they are redefining approaches to help nonprofits grow their impact in a changed fundraising landscape.

This panel will be a live Q&A from the in-person and virtual audience. It’s your chance to ask everything you’ve wanted to know about where philanthropy is headed.

Close Bio

Sarah Sebastian

Director, Corporate Communications

Sarah is a marketer and brand geek with 8 years of experience in the nonprofit tech space in the form of technical writing, customer service, content strategy, brand management, public relations, and communications. After graduating from Florida State University with an English degree, she served as an AmeriCorps tutor and spent 8 years as a teacher and writing instructor. She currently serves as a volunteer on the fundraising and education committee for Florida Access Network. Outside of work and volunteering, Sarah can be found reading, hiking, kayaking, and wandering around in the woods to photograph birds.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
3:15 PM

Evolving Donor Expectations: Key Findings from the 2022 Giving Experience Study

55 minutes | 3:15 PM - 4:10 PM | Fundraising Strategy & Donor Engagement |

Join us on a five-year journey into the mindset and behaviors of today’s donors. In 2018, OneCause launched a study of social donors to examine the unique motivators and giving trends of those who participate in auction events, peer-to-peer fundraising, occasions/challenges, and giving/awareness days.

2022’s newly released study uncovers how donor expectations continue to evolve as we emerge from the global pandemic. It contains practical strategies any nonprofit can leverage to attract, engage, and retain supporters. As the nonprofit world moves toward recovery, it’s imperative to understand how to unlock generosity and grow your impact with today’s donors.

In this session, you’ll:

  • Learn how the social giving experience and donor expectations have evolved since 2018.
  • Understand how to provide options for all donors as events shift to in-person (hint: they still want virtual options!).
  • Hear about how you can grow trust, ease, and engagement to convert and retain social donors.
Mike Shumard

Mike Shumard

Mike Shumard Auctioneering, Fundraising Auctioneer, Host, & Consultant

Kevin Spykerman

Kevin Spykerman

Winspire, Inc., VP of Nonprofit Fundraising

Erik Tomalis

Erik Tomalis

Virtuous, Enterprise Sales Manager

Kelly Velasquez-Hague

Kelly Velasquez-Hague

OneCause, VP of Marketing

Close Bio

Mike Shumard

Fundraising Auctioneer, Host, & Consultant

Mike Shumard grew up in the nonprofit industry and has fundraising in his blood. Throughout his career he has directly raised millions of dollars for amazing causes across the country. Through his career he has successfully served as the Executive Director of the Cystic Fibrosis Foundation and the Leukemia & Lymphoma Society. Mike’s love for live auctions and making a difference led him to start his auctioneering career in 2008. Passion, energy, and experience are the three keys to Mike’s auctioneering success. Mike’s commitment to every nonprofit he works for is to ensure no dollar is left behind.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:05 PM

[Virtual Session] You’ve Got a Friend in Me: Finding the Best Auctioneer and Setting Them Up for YOUR Success

55 minutes | 1:05 PM - 2:00 PM | Event & Auction Fundraising |

The industry has had almost a full year of seeing more and more in-person events as nonprofits become “unfrozen.”

The best way to innovate and create a more immersive in-person experience can be as easy as taking lessons learned from the virtual world and bringing them to your pre-pandemic event strategy. Technology has never been more important, as well as your auctioneer!

Now that we are coming back to the ballroom, how do you choose the right auctioneer for your event to ensure you maximize funds raised? Learn the strategies, best practices, and insider tips from fundraising experts who can help you pick your next auctioneer and ensure your event is a huge success.

Key Takeaways:

  • Choosing an auctioneer that is right for your audience and event that has the tools they need to navigate a crowded world of benefit auctioneers.
  • The importance of a fund-a-need and why it should never be skipped or lost in the “fun” of the evening.
  • How to set your auctioneer up for success.
Close Bio

Kevin Spykerman

VP of Nonprofit Fundraising

Kevin has had the privilege of worked with nonprofits for over 15 years and learned from some of the best minds in the industry. He has a passion for seeing nonprofits drive their mission forward. As fundraisers know, nonprofits can’t run and operate without funding or having a source of income and that’s where Kevin is passionate about making an impact. He has personally been responsible for helping nonprofits raise over 11.5M dollars and is proud knowing it goes to further the mission each nonprofit is fulfilling each day.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
1:05 PM

[Virtual Session] You’ve Got a Friend in Me: Finding the Best Auctioneer and Setting Them Up for YOUR Success

55 minutes | 1:05 PM - 2:00 PM | Event & Auction Fundraising |

The industry has had almost a full year of seeing more and more in-person events as nonprofits become “unfrozen.”

The best way to innovate and create a more immersive in-person experience can be as easy as taking lessons learned from the virtual world and bringing them to your pre-pandemic event strategy. Technology has never been more important, as well as your auctioneer!

Now that we are coming back to the ballroom, how do you choose the right auctioneer for your event to ensure you maximize funds raised? Learn the strategies, best practices, and insider tips from fundraising experts who can help you pick your next auctioneer and ensure your event is a huge success.

Key Takeaways:

  • Choosing an auctioneer that is right for your audience and event that has the tools they need to navigate a crowded world of benefit auctioneers.
  • The importance of a fund-a-need and why it should never be skipped or lost in the “fun” of the evening.
  • How to set your auctioneer up for success.
Close Bio

Erik Tomalis

Enterprise Sales Manager

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
3:15 PM

Responsive Leadership: How To Build Resilient Teams & Drive Growth With Confidence Amidst Uncertainty

55 minutes | 3:15 PM - 4:10 PM | Fundraising Strategy & Donor Engagement |

Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval 2020 — from the pandemic and social justice to climate — left behind with no clear end in sight.

Amidst uncertainty and shifting donor expectations, how should you design and lead your fundraising teams? How does this impact your ability to collaborate to deliver a responsive supporter experience?

We’ll address these challenges head-on, share how supporter preferences have evolved, and what that requires now of you and your team.

Key Takeaways:

  • 2 macro shifts shaping supporter preferences, and the resulting pivots your team must consider for growth.
  • 8 mindsets you and your team can adopt to increase the pace of learning, combat burnout, and unlock growth.
  • How to motivate and mobilize your team to collaborate across silos to deliver a responsive donor journey for all supporters.
Close Bio

Kelly Velasquez-Hague

VP of Marketing

Kelly brings more than 20 years of fundraising, nonprofit management, and sales/marketing experience to her role at OneCause. As VP of Marketing, Kelly manages all of the company’s content strategy and execution. She’s passionate about empowering great missions and loves that her current role allows her to continue to help nonprofits reach new donors and raise more funds.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Erica Waasdorp

Erica Waasdorp

A Direct Solution, President

Mia Willis

Mia Willis

Highlander Research and Education Center, Interim Co-Coordinator of Development & Communications

Karrie Wozniak

Karrie Wozniak

OneCause, CMO

Stefanie Zachery

Stefanie Zachery

OneCause, Senior Consultant

Close Bio

Erica Waasdorp

President

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.

She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC), www.resource-alliance.org

Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 12
9:05 AM

A Monthly Giving Road Map: Converting P2P & Giving Day Donors

55 minutes | 9:05 AM - 10:00 AM | Peer-to-Peer & Online Giving |

Peer to Peer (P2P) fundraising campaigns are now being used in many organizations. They are a great way to enhance fundraising while expanding mission recognition. People who believe in your cause are willing to volunteer their time to help raise funds, commit to setting up personal campaign pages, soliciting donations from their networks, and marketing the campaign. Giving Days, now a global movement, elicit inspiration to give much like P2P campaigns do. Wow – a treasure trove of new donors!

But how do you get them to keep giving to your organization? How about converting them from one-time gifts to giving monthly? Participants will gain an understanding who and what monthly donors are and learn how to implement a monthly giving program as part of their overall communication strategy.

Learn how to build a monthly donor roadmap to use as a tool along with a monthly donor retention playbook and a monthly donor planner. You will come away with real life examples and case studies on how best to start asking donors to join a monthly donor program by using tools and media you already have in place.

Key Takeaways:

  • A quick overview of monthly giving and their impact on sustainable revenue.
  • How to organize a monthly donor program step by step.
  • How to thank and cultivate monthly donors.
  • How to prevent and reactivate lapsed monthly donors.
  • How to prepare an annual monthly donor plan.
Close Bio

Mia Willis

Interim Co-Coordinator of Development & Communications

Mia S. Willis is a cultural worker, popular educator, and fundraiser based in Atlanta, Georgia. Although their initial efforts supported the arts and cultural programs in which they participate, Mia began fundraising on behalf of education and social justice nonprofit organizations after the 2020 Uprisings. They have served in a number of development roles, including as the Tournament Director of the 2019 Feminine Empowerment Movement Slam (Cambridge, MA), the Development Coordinator of Reading In Motion (Chicago, IL), and most recently as the Interim Co-Coordinator of Development and Communications at Highlander Research and Education Center (New Market, TN).

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
11:20 AM

[Virtual Session] Community Centric Fundraising at Highlander: Campaigns of Abundance in Times of Scarcity

55 minutes | 11:20 AM - 12:15 PM | Fundraising Strategy & Donor Engagement |

This session explores community-centric fundraising and its current applications in Highlander’s development strategy. Through the lens of a case study, attendees will learn to identify and differentiate common giving motivations (scarcity and abundance) and understand how they impact donor base, and short-term and long-term fund-raising goals.

Fundraisers Mia and Isaac will review the 10 core principles of community centric fundraising and the programmatic fixtures (2021 year-end campaigning and 2022 donor education offerings) that are in place to convert one-time givers into recurring supporters. They will also cover how Highlander’s use of a common curriculum and lexicon unify it’s network of peer-to-peer fundraisers, as well as other strategies to activate donors.

Using real-life examples, this session will give any fundraiser practical insights and the chance to learn strategies and ideas to help you design and implement a community-centric fundraising initiative at your nonprofit.

Key Takeaways:

  • Identify and differentiate two common giving motivations (scarcity and abundance) and discuss how said motivations can impact an organization’s donor base as well as its short-term and long-term fund-raising goals.
  • Understand the ten core principles of community centric fundraising and the philosophy’s thought leaders.
  • Learn how to for apply community centric fundraising principles in your own position/organization.
Close Bio

Karrie Wozniak

CMO

Karrie brings 20 years of experience in marketing, brand management, advertising, and sales to OneCause. As one of the early stage executives she played a key role in building and leading the nationwide sales team, event consulting, client success & overall marketing. Karrie previously held management positions at Ford Motor Company and Dominion Enterprises before joining OneCause (then BidPal) in 2009. Karrie has an MBA from DePaul University and a BS degree from Purdue University’s Krannert School of Management.

Her decade plus commitment to nonprofit fundraising makes Karrie a sought after speaker, industry thought leader, and blog contributor. Her insights on fundraising, technology, and communications have been shared at Raise 2018-2019, ARC Fundraising Conference, and can be found in publications including Forbes Communications Council, Nonprofit Pro, Nonprofit Hub, and Lilly School of Philanthropy.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand
Close Bio

Stefanie Zachery

Senior Consultant

Stefanie brings more than 15 years of combined experience in fundraising, consulting, event management and marketing along with her passion for helping nonprofits across our nation increase fundraising and grow their mission and their voice.

She was a former volunteer for non-profits and through that channel, she fell in love with how technology, fundraising strategy and donor engagement could innovate fundraising for nonprofits of all shapes and sizes. She’s passionate about empowering great missions and loves that her current role at OneCause allows her to help more nonprofits reach new donors and raise more funds.

Supporting more than 318 fundraising events, including golf, gala, schools, luncheons and everything in between, she bring a wide variety of expertise, best practices and knowledge to share with you.

Sessions

  • Activity
  • Event & Auction Fundraising
  • Fundraising Strategy & Donor Engagement
  • General Sessions
  • Peer-to-Peer & Online Giving
  • Storytelling & Brand

September 13
2:20 PM

Back to the Ballroom Trends: How Attendees Changed Post COVID

55 minutes | 2:20 PM - 3:15 PM | Event & Auction Fundraising | Virtual

It’s [finally] happening… we are back in the ballroom and people are seeing people again! Your efforts from pre-COVID aren’t lost, but there are many new guest expectations to take into account. In this session, we will unpack the top 3 new trends for your attendees regarding check-in, check-out, and donor ease.

Key Takeaways:

  • Understand post-pandemic attendee trends.
  • Immediately incorporate new strategies based on attendee expectations.
  • Implement new communication strategy to garner all needed information in a more compact manner.