The impact that COVID-19 had on the nonprofit industry has left many organizations wondering where their donors and corporate partners have gone. And with some events taking place in a virtual setting for up to two years, it has been challenging more now than ever to find creative ways to engage with new constituents since we have lost that face-to-face interaction that we relied so heavily on.
Now that we are slowly entering into a sense of normalcy, many fundraisers are looking at a blank slate and trying figure out how to meet goals without the same supporters that they had in the past. While this can be scary, this is a huge opportunity for your organization – if you are proactive and plan accordingly.
This session will guide you through strategies to recover your donor pipeline to keep on fundraising.
Key Takeaways:
- Identify new prospects and find a strategic plan to ask for support.
- Direction for future outreach and engagement with lapse donors.
- Renewed optimism and empowerment after the shock of COVID-19.
Speakers
Meagan Sweeney-Hyde
Chapter Events Fundraising Manger, Make-A-Wish America
Meagan Sweeney-Hyde is the Chapter Events Fundraising Manager that oversees live fundraising events for 59 chapters nationwide for Make-A-Wish America. Having worked in the nonprofit sector since 2010 with local chapter and national experience, Meagan specializes in strategic planning and growing revenue from a national perspective for Peer-to-Peer Fundraising events that range from Walks, Social/Gala events and endurance programs.
Jessica Tyler
Senior Manager, Digital Fundraising Programs, Make-A-Wish America
Jessica is the Senior Manager of Digital Fundraising Programs at Make-A-Wish America. She works on peer to peer events for fifty-nine chapters nationwide. Her team oversees Walk For Wishes, Trailblaze Challenge, Wish Your Way, streaming & influencer fundraising. Jessica has nearly twenty years of experience in the nonprofit industry.