Boost Latinx-Focused Philanthropy & Charitable Efforts

| Fundraising Strategy & Donor Management | Mon, Sept 12, 2022

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Latinos are projected to maintain the highest labor force participation rates among racial or ethnic groups, and by 2021, the Latino gross domestic product (GDP) will reach $1.7 trillion (a quarter of the U.S. GDP). Who are Latino donors and what makes them tick?

Many in the philanthropic sector have acknowledged that the Latinx community is a driving economic, political, and cultural force in America. Join Leticia Martinez Hermosillo to explore Latinos living in the U.S., their giving rates, and how they give.

Leticia will use anecdotes, videos, and personal fundraising experiences in an interactive format. Participants will learn how fun and generous Latinos could be if we speak to them directly and learn how to engage them in our missions.

Key Takeaways:

  • Learn how to better engage with Latinx communities in the U.S.
  • Find a “common ground” between both cultures to work towards Binational Philanthropy and collaboration.
  • Create binational and bicultural fundraising campaigns.

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Lety Martinez Hermosillo

Lety Martinez Hermosillo

Director of Philanthropy, International Community Foundation

As Director of Philanthropy, Lety Martinez leads the planning, development, and implementation of all communications, marketing and fundraising activities across the organization. She stewards ICF’s relationship within Mexican foundation networks and has helped ICF earn recognition as key funder for Mexican organizations. She magnifies the culture of philanthropy across ICF staff and board members.

Lety was recently awarded Outstanding Development Professional of the Year 2021 by the Association of Fundraising Professionals (AFP) San Diego Chapter.

She joined the International Community Foundation in August 2017 as the Marketing & Development Manager.

Lety has over 12 years of experience successfully fundraising and stewarding donor relations for several Mexican nonprofit organizations. Prior to joining ICF, Lety served as the Executive Director of the Boys and Girls Club of Tijuana. She was previously Youth Program and Fundraising Director for Centro de Formación Humana and a Social Investment Director for Fundación Dibujando un Mañana. Lety has also served as a volunteer in Budapest, Hungary at Szent Benedek Iskola and the Regnum Christi.

Lety is a graduate of Universidad Anáhuac México Norte where she received a Master of Family Sciences for Counseling, and she is certificated in Non-Profit Management by United Way Mexico and USAID. Previously she earned her B.A. in International Business from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) Campus San Luis. She’s currently a graduate student in Nonprofit Leadership and Management at the University of San Diego.

Lety’s devoted to the growth and sustainability of Mexican nonprofits. She is a proud Mexican living in San Diego, where she enjoys spending time with her husband and her dog, reading and traveling. She is also a Human Rights and LGBTQIA+ advocate.