If 2020 has taught us anything its that “Donors are gonna donor.” Whether you were asking or not, pivoting or standing still, donors across the board told us a lot about how they feel about the sector, causes that are important to them, and the importance of good in the world. Were you listening?
During this interactive session, we’ll look at the major trends in giving during the pandemic, particularly through the lens of philanthropic psychology and interpreting the data. We’ll use all of that information to help you create a fundraising and communications plan that can weather any storm by applying the lessons from what donors have told us through their giving and who they are as individuals with big, caring hearts.
Key Takeaways:
- Articulate the lessons learned and impact of COVID on fundraising and the nonprofit sector.
- Create a data-informed fundraising/communications plan that integrates principles of crisis communications.
- Understand principles of Philanthropic Psychology and how they inter-relate with data & metrics.
Speakers
T Clay Buck
Founder & Principal, TCB Fundraising
Clay is a thirty-year fundraising veteran and has been both a front-line fundraiser at several nonprofits and a senior consultant with major national firms. He has experience in all aspects of fundraising, with expertise in individual giving and building the systems and infrastructure achieve high-level results. He has held the Certified Fund Raising Executive certification since 2010, served as the President of the Las Vegas chapter of AFP, and is an AFP Master Trainer. He co-wrote the U.S. Critical Fundraising Report for Rogare, the fundraising think tank and teaches the fundraising courses for the Nonprofit Management and Fundraising certification programs at University of Nevada, Las Vegas. He holds a BA from the University of Georgia, an MFA from Michigan State University, a Certificate in Professional Writing from the University of Chicago, and completed a Certificate In Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy. He makes his home in Southern Nevada where he’s owned by two Labrador Retrievers.
Sam Laprade
Director, Gryphon Fundraising
Ms. Laprade is an engaging speaker who consistently receives high ratings. Her speaking engagements include: AFP International Conference, the Canadian Association of Gift Planners (CAGP) National Conference, the Association of Donor Relations Professionals, Western Canada Fundraising Conference, Planet Philanthropy, NTEN and AFP Congress (Canada). For over a decade Sam has presented at countless AFP Chapter events including St. Louis, Ottawa, Edmonton, Winnipeg and Kingston. Ms. Laprade was the keynote speaker at the Closing Plenary for AFP Congress 2018. From April 14-16, 2021, Sam will host the National Conference for CAGP.