Awkward… a donor didn’t give you another gift this year. Should you try to win back your lapsed donors, and is there a right and wrong way to woo them? How many dollars do you leave on the table by NOT running win-back campaigns with your lapsed donors? How many learning lessons are you missing out on by NOT engaging with this category of donors?
In this session, you’ll learn common reasons donors lapse, how to glean insights from these donors, and how to execute a best-in-class strategy to win back donors at a higher rate.
Key Takeaways:
- Common reasons why donors lapse.
- Insights from lapsed donors.
- Strategies to win back donors and squeeze lost dollars through running a proper win-back campaign.
Speaker
Nicholas Kristock
Founder/CEO, KindKatch and Fleece & Thank You
Nicholas is a former international soccer player turned serial entrepreneur and servant leader, and he has found his fit in the entrepreneurial world by building businesses that solve problems.
After two seasons of soccer in Australia, Nicholas moved back to Michigan in 2015 and founded Fleece & Thank You, an innovative 501(c)3 organization that provides psychosocial support and programs to children in the hospital and provides comfort to 22 children’s hospitals and units in Michigan.
His venture portfolio extends beyond social impact and philanthropy, as he also is the Founder and CEO of KindKatch, a personalized video engagement platform for brands who want to capture attention and drive deeper relationships with their audience.
Something interesting about Nicholas is that he has bungee’d the tallest bungee jump in the Southern Hemisphere and has also lived homeless for a week in Sydney, Australia as a member of the startup team for Orange Sky Laundry, the world’s first mobile laundry service for the homeless.