Old Fundraising v. New Fundraising-How to Create Meaningful Donor Relationships in a Digital World


E-Appeals. Texting to Give. Online Giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base.

But we know that transformational gifts usually result from strongly cultivated donor relationships that are built through 1:1 meetings and conversations.

There is a way to use content marketing as a feeder to your donor funnel.

Wondering how to combine new fundraising platforms and approaches with an “old” way of relationship fundraising? This webinar is for you!

Join Taylor Shanklin, Vice President of Growth at Firefly Partners, and Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, as they share their “old school” and “new school” nonprofit marketing and fundraising experiences that can help boost your end of year fundraising and integrate with your 2021 strategies.

You will come away learning:
– How to craft the right content marketing plan that informs and inspires your supporters.
– Which criteria to use to identify donors and potential donors who are open and ready to upgrade their giving.
– Tips for upgrading and retention strategies that work best for your organization’s resources and audience.
– Which technology should you focus on in 2021 and the next few years to come.


Hosted by:

Barbara O'Reilly, CFRE Principal, Windmill Hill Consulting
Barbara O’Reilly
Windmill Hill Consulting

CFRE Credit
This webinar has been accepted
by CFRE International for 1 pt.

Taylor Shanklin
Taylor Shanklin
VP of Growth
Firefly Partners

Jenna Jameson
Jenna Jameson
PR & Communications Manager