Great nonprofit marketing relies on a comprehensive strategy and solid gameplan. Donor personas are key tools but often underutilized in today’s fundraising. Nonprofit can use donor personas to target marketing efforts and maximize engagement.

In this webinar, we’ll discuss the key elements of a buyer persona, where to get the information, and how to use it when you’re finished.

Industry experts will lead the conversation:

Jen Linck
Corporate Giving Connection

Kelly Velasquez-Hague
Kelly Velasquez-Hague
Director of Content Marketing

Access On Demand Recording