Creating an AWESOME
Welcome Series
to Crush Engagement
ON DEMAND WEBINAR
Attendance qualifies for CFRE credit.
The first emails you send to a new donor are often the most open, read, and clicked emails.
DO YOUR WELCOME EMAILS WORK?
So how can you make the most of them?
This session will use donor psychology, nonprofit experiments, and in-market research to examine how you can better leverage welcome critical emails.
Learn how to establish trust, focus on satisfaction, build commitment, and foster a communal relationship, all things proven to build donor loyalty and lifetime value.
In this session we will explore:
- Why a welcome series is crucial for your online fundraising
- How to craft highly engaging emails
- What other nonprofits are doing to welcome subscribers
- How to deliver content that delivers value
Join us for an informative and fundraising critical session. So many of cutting-edge insights to share and discuss!
Hosted by
Brady Josephson
Managing Director, NextAfter Institute for Online Fundraising
Jenna Jameson
Research & Corp Communications, OneCause