Creating an AWESOME
Welcome Series

to Crush Engagement


Attendance qualifies for CFRE credit.

The first emails you send to a new donor are often the most open, read, and clicked emails.



So how can you make the most of them?

This session will use donor psychology, nonprofit experiments, and in-market research to examine how you can better leverage welcome critical emails.

Learn how to establish trust, focus on satisfaction, build commitment, and foster a communal relationship, all things proven to build donor loyalty and lifetime value.

In this session we will explore:

  • Why a welcome series is crucial for your online fundraising
  • How to craft highly engaging emails
  • What other nonprofits are doing to welcome subscribers
  • How to deliver content that delivers value

Join us for an informative and fundraising critical session. So many of cutting-edge insights to share and discuss!

Hosted by

Brady Josephson

Brady Josephson

Managing Director, NextAfter Institute for Online Fundraising

Jenna Jameson

Jenna Jameson

Research & Corp Communications, OneCause

Register Today and get ready to

Reinvent the power of your fundraising.