Schedule

Join our community of #FearlessFundraisers for the 5th Annual Raise Event Fundraising Conference.

Two days of learning, fundraising insights, bold conversations, networking and YOU!

2021 Interactive Schedule

We’re thrilled to present the dynamic sessions that will be taking place at RAISE 2021.  We’ll continue to update this schedule as we confirm additional speakers and sessions.

Sponsor Pavilion and Virtual Booths Open 9am-5pm in the Raise Conference App.

All times listed are in Eastern Daylight Time (EDT).

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  • Event & Auction Fundraising
  • Fun
  • Fundraising Strategy & Donor Engagement
  • General Session
  • Leadership & Storytelling
  • Peer-to-Peer & Online Giving

September 13
9:00 AM

Workshop: Vision to Victory!

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | Virtual

We can dream big and set an array of goals, but during the road to victory we find ourselves taking the wrong turn or hitting a bump. We must keep our eye on the road and continue through the trenches to meet our final destination. This session will help you to put your vision together to help stay centered on where you’re headed even when it gets tough. During this session, we will walk through goal setting and learning more about ourselves to help us get to where we are the best versions of ourselves. Facilitated exercises will encourage reflection, critical thinking, and growth. You’ll walk away feeling renewed and confident to set goals that will bring their teams and organization to a fuller potential.

Key Takeaways:

  • Set goals that are attainable.
  • Reach new heights in your career with perseverance.
  • Utilize a new tool in planning of events and fundraising.
Terra Crews
Terra Crews

Director of Development, Youth Services System, Inc.

September 13
9:00 AM

Workshop: Fundraise Awesomer! How Not to Suck at Managing the 10,000 Things on Your Plate in Order to Find Time to Build Better Donor Relationships

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | Virtual

Fundraising is Hard. Anyone who says differently is selling something.

But for the nonprofit leader who wears 10,000 different hats every day, how on earth are you supposed to find time to work on donor relationships and manage the unreasonable expectations of board members and executive directors who have little to no fundraising experience yet seem to be full of awesome ideas like “Just call Oprah” or “host a bake sale!”?

A fundraising framework that helps you move the needle forward a little bit every day, that’s how.

In this session, you’ll learn a tangible, achievable, and dare I say simple way to ensure that you spend invaluable time working on building better relationships with your supporters with better planning, execution, and documentation – all while carving out random acts of celebrating and appreciating.

Key Takeaways:

  • Create your own working fundraising framework to use the very next day.
  • Understand the importance of asking better questions to donors, documenting those answers, and dramatically differentiating yourself from other nonprofits.
  • Remembering that fundraising is supposed to be a joy, rather than a drag.
Patrick Kirby
Patrick Kirby

Founder, Do Good Better Consulting

September 13
9:00 AM

Workshop: A Mission Statement is Not a Brand – Building a Great Nonprofit Brand

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | Virtual

Differentiating oneself is more important than ever before. In a noisy and vast sea of email campaigns, direct mail appeals and social media overload, getting the attention of donors can feel quite challenging and exhausting. It might just be time for an intervention, a good look at your brand and a plan to cut through the noise. Branding is a critical component to fundraising sustainability, and it is a practice that is either often overlooked or confused with marketing. A strong brand is leads to financial health, building meaningful and long-lasting donor relationships, and successful events at your organization.

In this make-you-stop-and-think workshop, Taylor Shanklin, CEO of Barlele and brand strategist, will guide you through a branding journey.

Key Takeaways:

  • Understand the distinction between branding and marketing.
  • Build a stellar brand story for your organization.
  • Differentiate yourself and standout.
  • Create a brand guideline for your nonprofit.

 

Taylor Shanklin
Taylor Shanklin

Founder and CEO, Barlele

September 13
9:00 AM

Workshop: Mental Health in the Workplace – Creating an Environment that Supports Employees & Promotes Wellness

1 hour 30 minutes | 9:00 AM - 10:30 AM | Leadership & Storytelling | Virtual

Mental Illness is the number one reason for absenteeism and loss of productivity in the workplace today. The mental health and wellness of employees has become a major concern in the nonprofit sector, that needs to be addressed in order to support current employees and attract top talent. This session will examine: How mental illness is impacting the workplace and the nonprofit sector; How mental health affects employee retention, organizational culture, and a nonprofit’s financial bottom line; Why stigma is such a powerful force impacting our health; and What strategies nonprofit leaders can employ to support mental health and wellness in their organizations.

Key Takeaways:

    • Understand how mental health impacts everyone and plays a major role in employee morale, job satisfaction, and retention.
    • Implement simple strategies to cultivate a safe environment to learn about mental health and disclose a mental health issue.
    • Learn how to be proactive and involved concerning mental health awareness and wellness initiatives.

 

Ian Adair
Ian Adair

Executive Director, Gracepoint Foundation

September 13
9:00 AM

Sponsor Pavilion Opens

8 hours | 9:00 AM - 5:00 PM | Fun | Virtual

September 13
10:30 AM

Conference Go-Getters

15 minutes | 10:30 AM - 10:45 AM | Fun | Virtual

For those go getters who want to hit the day running, join us for a sneak peak of what’s on tap for Raise Day 1. Enjoy some morning fun activities. Get pumped up with a musical tour of the conferences hottest sessions and activities.

 

Joshua Meyer
Joshua Meyer

Sr. Director, Marketing, OneCause

September 13
10:45 AM

General Session: Welcome, Raise Awards, & Keynote

1 hour 30 minutes | 10:45 AM - 12:15 PM | General Session | Virtual

We’ll kick-off Raise 2021 with a welcome from OneCause CEO, Steve Johns, and special recognition of the Fundraisers of the Year, with our annual Raise Awards.

Pam Sherman, writer, actor, and recovering attorney, will then guide us through an interactive keynote to ignite your passion find your EDGE, and grow your impact.

 

Reggie Rivers
Reggie Rivers

President, The Gala Team

Pam Sherman
Pam Sherman

Suburban Outlaw & Leadership Coach, ShermanEDGE

Steve Johns
Steve Johns

CEO, OneCause

September 13
12:15 PM

Sponsor Pavilion Eat-n-Meet

1 hour 15 minutes | 12:15 PM - 1:30 PM | Fun | Virtual

Taking lunch at your desk to a whole new level!

Grab your lunch wherever you are and head over to meet our Raise 2021 Sponsors in the conference app.

  • Visit their virtual booths
  • Schedule a video chat
  • Get your questions answered
  • Download great resources

September 13
12:45 PM

Going Live: Using a Livestream to Drive Engagement for Your Next Fundraising Event

30 minutes | 12:45 PM - 1:15 PM | Event & Auction Fundraising | Virtual

Virtual events are here to stay – by engaging people within your organization and incorporating a little creativity, you can make your virtual or hybrid event just as engaging as a traditional in-person event while reaching a much wider audience. Learn about how Westminster College hosted an all-day livestream as part of their annual giving day, engaging a wider audience than ever before and smashing their fundraising goals, then discover how you can incorporate a livestream into your next fundraising event! Whether you’re on a small team or part of a big organization, you can organize your own entertaining and effective livestream.

Key Takeaways:

  • Incorporate a livestream into a virtual fundraising event.
  • Engage individuals across the organization in a livestream.
  • Use the virtual format to engage a wider audience.
Hannah Thorne
Hannah Thorne

Director of Annual Giving, Westminster College

Shianne Gray
Shianne Gray

Manager of Advancement Events, Westminster College

September 13
12:45 PM

Breathe New Life Into Your Peer-to-Peer Fundraising: Part One

30 minutes | 12:45 PM - 1:15 PM | Peer-to-Peer & Online Giving | Virtual

We get the question almost daily from nonprofit fundraisers: “What trends are you seeing in online fundraising?” or “What creative ideas have you seen in recent peer-to-peer campaigns” This session will answer those questions. We will share several peer-to-peer campaigns with creative engagement ideas and discuss why they were successful. We’ll feature a variety of campaign types (run-walk-ride, challenge, DIY, etc.) with the hopes that every fundraiser who attends will leave with ideas that they can implement into their own peer-to-peer and online fundraising campaigns.

Key Takeaways:

  • Understand and implement best practices in peer-to-peer and online giving campaigns.
  • Creatively utilize engagement tools such as activities, live streaming, fitness tracking, etc.
  • Build a campaign with clear strategies to increase visibility and fundraising online.

 

Kim Hall
Kim Hall

Senior Peer-to-Peer Consultant & Trainer, OneCause

Courtney Riedinger
Courtney Riedinger

OneCause Peer-to-Peer Consultant, OneCause

September 13
1:30 PM

Marketing in the Age of Disruption: Three Dimensions of Digital Strategy

1 hour | 1:30 PM - 2:30 PM | Peer-to-Peer & Online Giving | Virtual

Gone are the days of distributing brand messages through a series of marketing channels. In today’s world, people are the new channel, empowering all of us to write our own stories and connect in ways that used to be unimaginable. Traditional marketing and communications campaigns were often organized by channel (paid, earned, shared, and owned). But what if you check every box and your strategy still doesn’t work? This session will introduce a new approach, the Three Dimensions of Digital Strategy. We’ll explore how can we catch and keep supporter attention, how can we understand and anticipate their intention, and how can we inspire others to mention us?

We will feature examples of how nonprofits and associations have connected with today’s people to build connections, drive engagement, and generate revenue.

Key Takeaways:

  • Learn a people-centered framework for digital strategy and why it’s more relevant than ever.
  • Review examples from nonprofits that actively engage their stakeholders using digital and social media.
  • Discuss how to measure success and communicate with leadership.

 

Anthony Shop
Anthony Shop

Chief Strategy Officer / Chairman, Social Driver / National Digital Roundtable

September 13
1:30 PM

How Our Third-Party Events Team Raised $5M in a Year Without Events

1 hour | 1:30 PM - 2:30 PM | Peer-to-Peer & Online Giving | Virtual

On April 1, 2020 we were three weeks into shut down orders and one day into a fiscal year with a goal to raise $15M from 1,000 third-party events. This session is a case study of how a team of 10 dedicated and passionate fundraisers worked (from home) for 12 months to protect $5M in events revenue and lay the foundation for further revenue recovery in the months and years to come. We’ll share the lessons learned along the way and event innovations across our major categories of fundraisers to inspire your supporters to innovate as well!

Key Takeaways:

  • Take action to steward and cultivate their supporters to protect and recover revenue.
  • Tools and tactics to help third party fundraisers adapt and adopt virtual fundraising activities
  • Take real world examples of event innovation to achieve similar results in their communities.

 

Katie McHugh Escobar
Katie McHugh Escobar

Director, Community Partnerships, SickKids Foundation

Kelly Dickinson
Kelly Dickinson

Manager, Community Partnerships, SickKids Foundation

September 13
1:30 PM

19 Things Your Donors Told You During The Pandemic

1 hour | 1:30 PM - 2:30 PM | Fundraising Strategy & Donor Engagement | Virtual

If 2020 has taught us anything it’s that “Donors are gonna donor.” Whether you were asking or not, pivoting or standing still, donors across the board told us a lot about how they feel about the sector, causes that are important to them, and the importance of good in the world. Were you listening? During this interactive session, we’ll look at the major trends in giving during the pandemic, particularly through the lens of philanthropic psychology and interpreting the data. We’ll use all of that information to help you create a fundraising and communications plan that can weather any storm by applying the lessons from what donors have told us through their giving and who they are as individuals with big, caring hearts.

Key Takeaways:

  • Articulate the lessons learned and impact of COVID on fundraising and the nonprofit sector
  • Create a data-informed fundraising/communications plan that integrates principles of crisis communications.
  • Understand principles of Philanthropic Psychology and how they inter-relate with data & metrics.

 

T Clay Buck
T Clay Buck

Founder & Principal, TCB Fundraising

Sam Laprade
Sam Laprade

Director, Gryphon Fundraising

September 13
1:30 PM

Creative Solutions to Drive Event Engagement

1 hour | 1:30 PM - 2:30 PM | Event & Auction Fundraising | Virtual

Participant engagement is more than just a fundraising ask.

Join us for a discussion on the importance of flexibility in event planning, execution, and participant journey mapping for continued engagement. Together we’ll share creative solutions for both in-person and virtual event executions.

 

Michael Branda
Michael Branda

Associate Director of National Signature Events, The ALS Association

Natale Raimo
Natale Raimo

Manager of National Signature Events , The ALS Association

September 13
2:45 PM

Recovering Your Pipeline Post Pandemic

1 hour | 2:45 PM - 3:45 PM | Fundraising Strategy & Donor Engagement | Virtual

The impact that COVID-19 had on the nonprofit industry has left many organizations wondering where their donors and corporate partners have gone. And with some events taking place in a virtual setting for up to two years, it has been challenging more now than ever to find creative ways to engage with new constituents since we have lost that face-to-face interaction that we relied so heavily on. Now that we are slowly entering into a sense of normalcy, many fundraisers are looking at a blank slate and trying figure out how to meet goals without the same supporters that they had in the past. While this can be scary, this is a huge opportunity for your organization – if you are proactive and plan accordingly.

Key Takeaways:

  • Identify new prospects and find a strategic plan to ask for support.
  • Direction for future outreach and engagement with lapse donors.
  • Renewed optimism and empowerment after the shock of COVID-19.

 

Meagan Sweeney-Hyde
Meagan Sweeney-Hyde

Chapter Events Fundraising Manger, Make-A-Wish America

Jessica Tyler
Jessica Tyler

Senior Manager, Digital Fundraising Programs, Make-A-Wish America

September 13
2:45 PM

We Come In Peace: AI in Philanthropy

1 hour | 2:45 PM - 3:45 PM | Fundraising Strategy & Donor Engagement | Virtual

Our session will break down Artificial Intelligence (AI) into its simplest parts with humor. We will debunk the sci-fi myths, explain how all the pieces fit together, share real life examples in action, and outline the must haves for a competitive fundraising future. As the power of AI sweeps our society, we plan to better equip nonprofits with a foundational working knowledge of AI and the potential applications that could be implemented immediately to streamline organizational operations, provide keep mission-critical efficiencies, and segment and prioritize crucial fundraising efforts.

Key Takeaways:

  • Intelligently articulate the components of AI vs science fiction myths.
  • Share applicable examples of AI in action across multiple types of nonprofit organizations.
  • Understand key “must haves” for the future of fundraising.

 

Shawn Olds
Shawn Olds

CEO, boodleAI

September 13
2:45 PM

Panel: Future of Fundraising Events

1 hour | 2:45 PM - 3:45 PM | Event & Auction Fundraising | Virtual

Hearing from those in the trenches about how they’ve approached this new fundraising world, is invaluable. Join us as top fundraisers share how they’ve navigated the challenges of the pandemic and redefined their event strategies to adjust to a changed fundraising landscape. This panel will be a live Q&A from the audience – your chance to ask everything you’ve wanted to know about, pivots, lessons learned and what the future of events looks like.

Jason Champion
Jason Champion

Director of Product Development & Virtual Brand Strategist, Winspire

Deniz Satir
Deniz Satir

NonProfit Executive and Fundraising Strategist,

Deb Barge
Deb Barge

Chief Development Officer, Big Brothers Big Sisters of America

September 13
2:45 PM

Hybrid Is Here to Stay: Time to Blueprint P2P Events for a New World

1 hour | 2:45 PM - 3:45 PM | Peer-to-Peer & Online Giving | Virtual

Virtual and hybrid events are here to stay.
They served as a bandaid for in-person events in 2020, but going forward, they will be considered a new category and an integral part of diversifying every org’s event and fundraising portfolio. To take advantage of their potential, now is the time to start investing resources into developing new quality programming designed for the user experience.
Join this session to hear first hand from the Sierra Club about their engaging format for their City Hike series and their process for creation and planning for events despite the uncertain future of in-person fundraising.

 

 

Colleen Healy Fitzgerald
Colleen Healy Fitzgerald

Managing Partner & CFO, OP3

Jessica Dean
Jessica Dean

Head of Team Sierra, Sierra Club

September 13
4:00 PM

I Want It That Way! Why Combining Live Events and Virtual Experiences is Here to Stay

1 hour | 4:00 PM - 5:00 PM | Peer-to-Peer & Online Giving | Virtual

Our participants and fundraisers have lived through one of the most rapid evolutions of customer experiences and that has changed the way they expect to interact in the world. As we return to live events in 2021 and beyond, the incredible influx of technologies designed to provide enhanced virtual experiences is here to stay. How, though, can nonprofit event experts provide both an in-person event and a joint virtual experience? Is that the new definition of hybrid? The goal of this session is to provide attendees with a case study of a real event from this year that brings together smart event planning, innovative technology, and a dozen nonprofit organizations.

Key Takeaways

  • Feel confident in examining their event plans and adjusting to feel safe on event
  • Understand how great tech can enhance the fundraiser experience, even if they’re participating virtually.
  • See how collaborative event models may provide a good solution to revenue gaps as their owned event series take time to ramp back up.

 

Jillian Schranz
Jillian Schranz

Director of Business Development, Event 360

September 13
4:00 PM

Effective, Ethical, and Equitable Storytelling: How To Tell Amazing Stories While Protecting Identity and Integrity

1 hour | 4:00 PM - 5:00 PM | Leadership & Storytelling | Virtual

This session will be all about how to share stories to shatter stigma and soften hearts. Storytelling is one of the most effective forms of communication available. If we are looking to break barriers and give our missions, and those we serve a voice, we should be sharing stories! But sometimes it can be challenging for nonprofits to know what stories to share while honoring anonymity and promoting inclusion. This session will help provide practical tips and techniques for sharing stories ethically while protecting identities and avoiding exploitation.

Key Takeaways:

  • How-To Share Effective Stories: Telling Stories That Change Minds and Open Hearts
  • How-To Protect Anonymity: Tips and Techniques for Sharing Stories When You Can’t Share Identities
  • How-To Avoid Exploitation and Improve Inclusion: Maintaining Integrity and Promoting Equality

 

Madison Gonzalez
Madison Gonzalez

Advancement Director, Morning Light Inc

September 13
4:00 PM

Old School Fundraising v. New School Fundraising: How to Create Meaningful Donor Relationships in a Digital World

1 hour | 4:00 PM - 5:00 PM | Fundraising Strategy & Donor Engagement | Virtual

E-Appeals. Texting to Give. Online Giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base. In today’s 21st century world, our nonprofit’s communications must be digital, analog, and, most importantly, personal. There is a way to use content marketing as a feeder to your donor funnel. But you may be wondering how? What criteria do you use to qualify donors who may be more likely to make a large gift? How do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising? This session will give you actionable tips and ideas about how to blend your “old school” and “new school” nonprofit marketing and fundraising experiences to create stronger stakeholder and audience connections and raise more money.

Key Takeaways:

  • Understand the right components to craft a strong content marketing plan that informs and inspires your donors and potential donors.
  • Identify criteria to use to pinpoint donors and potential donors who are open and ready to upgrade their giving.
  • Learn tips for upgrading and retention strategies that work best for your organization’s resources and audience.

 

Barbara O’Reilly
Barbara O’Reilly

Principal, Windmill Hill Consulting LLC

Taylor Shanklin
Taylor Shanklin

Founder and CEO, Barlele

September 13
4:00 PM

The First 90 Days: How To Design Responsive, Multi-Channel Donor Journeys To Grow Donor Engagement

1 hour | 4:00 PM - 5:00 PM | Fundraising Strategy & Donor Engagement | Virtual

Amidst uncertainty and shifting donor expectations, how should you cultivate new donors to ensure you build connection and secure second gifts? We’ll address these challenges head-on, share why multi-channel is a must in 2021, and map a clear donor journey process that will increase your new donor retention and help you grow your donor base at scale. Even better, you’ll walk away with a specific action plan and journey template to work with those brand new donors (and probably have some ideas for retention as well!)

Key Takeaways:

  • Three core factors that drive donors to give again.
  • Why multi-channel cultivation is a must in 2021 and beyond.
  • How to use responsive fundraising to design dynamic donor journeys at scale.

 

Noah Barnett
Noah Barnett

Chief Marketing Officer, Virtuous

Courtney Bugler
Courtney Bugler

Chief Development and Marketing Officer, Piedmont Park Conservancy

September 13
5:15 PM

Virtual Poker & Happy Hour

1 hour | 5:15 PM - 6:15 PM | Fun | Virtual

Join us for a fun virtual happy hour and poker tournament to close out Raise Day 1.

All participants will have the opportunity to chat, check, call and raise their way to the final table! Players will be automatically seated at a virtual table in one of 9 seats and receive free “tournament chips” to play with. As players lose their money, the tables will consolidate until we have a poker tournament winner who will win a FREE fundraising virtual poker tournament for their organization, courtesy of Faded Spade Virtual Poker.

You won’t want to miss this fun opportunity to connect with other #FearlessFundraisers!

Get registered for the tournament here.

 

September 14
9:00 AM

Grow Your Confidence… So You Can Grow Your Mission

1 hour | 9:00 AM - 10:00 AM | Leadership & Storytelling | Virtual

From donor communications and community collaboratives to leading your team, there are few areas where confidence doesn’t play a major role in your success and your comfort. If you have the benefit of external affirmations like awards, a big title, or a killer resume…kudos, but maintaining healthy confidence is rooted in things deeper than these accomplishments. If you don’t have those things (yet), it’s ok. Your confidence is something you can control and craft, much like a muscle. The more you work to improve it and exercise it, the more it grows. The more your confidence grows, the more strength you will bring to your work and mission.

This interactive session will help nonprofit leaders recognize their core strengths and grow in areas where you don’t feel as confident as you’d like.

Key Takeaways:

  • Level the Playing Field: Become Empowered with Knowledge
  • Show up Consistently: Build and Strengthen your Approach
  • Humility: Build Out More than You Build Up

 

Katie Appold
Katie Appold

Executive Director, DO MORE GOOD + Nonprofit Hub

September 14
9:00 AM

What To Do With Events When Events Are The Only Thing We Are Not Allowed To Do… Lessons Learned And The New Way Forward

1 hour | 9:00 AM - 10:00 AM | Event & Auction Fundraising | Virtual

This session will dive into the innovative strategies the team at Hackensack Meridian Health used to keep on cultivating, engaging, and fundraising with supporters when traditional in-person event models were put on hold during the pandemic. We will share how we not only pivoted our fundraising events,  but were still able to advance major gift strategies and use events as key tools to cultivate and steward donors and prospects. Finally, we’ll cover how to refocus events strategically as we adjust to the new normal. We’ll talk how (hard) lessons learned serve as a springboard to design fundraising events in a new way for post-pandemic success and long-term engagement and we’ll delve into tactics that you can use in your planning today…and beyond.

Key Takeaways:

  • Reimagine playbook for fundraising, cultivation and stewardship events.
  • Tips and best practices  to coordinate and promote virtual and hybrid events and newly necessitated year-long fundraising activities.
  • Learn contingency planning strategies for 2021 and beyond  with a focus on keeping donors safe and your fundraising on track.

 

Michelle Casserly
Michelle Casserly

Executive Director of Strategic Events, Hackensack Meridian Health Foundation

September 14
9:00 AM

Integrating a Social Justice Framework into Strategic Partnerships and Fund Development

1 hour | 9:00 AM - 10:00 AM | Leadership & Storytelling | Virtual

Big Brothers Big Sisters was born out of JUSTICE, to create EQUITY for youth, bringing together DIVERSE communities, so that all kids can feel INCLUDED for the promise of opportunity and a better life. They are a JEDI focused youth empowerment organization, not in response to the issues of today, but rather the vision in which they were founded. Through innovative partnerships, they are creating opportunities for youth while also engaging with key brands and organizations. Hear firsthand from Deb Barge, Chief Development Officer for Big Brothers Big Sisters of America, about how they integrate their JEDI focus into their development and partnership efforts.

 

Deb Barge
Deb Barge

Chief Development Officer, Big Brothers Big Sisters of America

September 14
10:15 AM

Conference Go-Getters

30 minutes | 10:15 AM - 10:45 AM | Fun | Virtual

For those go getters who want to hit the day running, join us for a sneak peak of what’s on tap for Raise Day 2. Enjoy some morning fun activities. Get pumped up with a musical tour of the conferences hottest sessions and activities.

 

Joshua Meyer
Joshua Meyer

Sr. Director, Marketing, OneCause

September 14
10:45 AM

General Session: Welcome Back, Raise Awards, & Keynote

1 hour 15 minutes | 10:45 AM - 12:00 PM | General Session | Virtual

Welcome back to Day 2 of Raise!

Join us as we celebrate the innovators and storytellers among us – honoring four inspiring Raise Award winners.

Shanna Adamic, Executive Director of the Cerner Charitable Foundation will then kick-off Day 2 of Raise, sharing the importance of innovating quickly and taking the hill when you are called upon – those moments that combine your expertise, passion, and a powerful opportunity for impact.

 

Reggie Rivers
Reggie Rivers

President, The Gala Team

Shanna Adamic
Shanna Adamic

Executive Director, Cerner Charitable Foundation

Steve Johns
Steve Johns

CEO, OneCause

Karrie Wozniak
Karrie Wozniak

Chief Marketing Officer, OneCause

September 14
12:00 PM

Sponsor Pavilion Eat-n-Meet

1 hour | 12:00 PM - 1:00 PM | Fun |

Taking lunch at your desk to a whole new level!

Grab your lunch wherever you are and head over to meet our Raise 2021 Sponsors in the conference app.

  • Visit their virtual booths
  • Schedule a video chat
  • Get your questions answered
  • Download great resources

September 14
12:15 PM

Research Revealed: What We Learned About Social Giving During A Time of Social Distance

30 minutes | 12:15 PM - 12:45 PM | Fundraising Strategy & Donor Engagement | Virtual

In 2018 OneCause conducted the first Social Donor research study, examining the unique motivators and giving behaviors of those who give through events and peer-to-peer fundraising. Flash forward to 2021 and through the looking glass of the pandemic. We are unveiling new research that reexamines giving experiences, how social donors have evolved, and what we learned from virtual fundraising. In this session, we’ll dive into insights from a new study of 1,026 Social Donors and their shifting attitudes, motivators, and future intentions.

With these new data insights in hand, we’ll explore:

  • What donors expect from the giving experience
  • What motivates them to donate
  • When and how donors will return to in-person events
  • Best practices for improving ease & engagement
  • What influences retention & repeat donations

 

Jenna Jameson
Jenna Jameson

Corporate Communications Manager, OneCause

September 14
12:15 PM

Breathe New Life Into Your Peer-to-Peer Fundraising: Part Two

30 minutes | 12:15 PM - 12:45 PM | Peer-to-Peer & Online Giving | Virtual

We get the question almost daily from nonprofit fundraisers: “What trends are you seeing in online fundraising?” or “What creative ideas have you seen in recent peer-to-peer campaigns” This session will answer those questions. We will share several peer-to-peer campaigns with creative engagement ideas and discuss why they were successful. We’ll feature a variety of campaign types (run-walk-ride, challenge, DIY, etc.) with the hopes that every fundraiser who attends will leave with ideas that they can implement into their own peer-to-peer and online fundraising campaigns.

Key Takeaways:

  • Understand and implement best practices in peer-to-peer and online giving campaigns.
  • Creatively utilize engagement tools such as activities, live streaming, fitness tracking, etc.
  • Build a campaign with clear strategies to increase visibility and fundraising online.

 

Kim Hall
Kim Hall

Senior Peer-to-Peer Consultant & Trainer, OneCause

Courtney Riedinger
Courtney Riedinger

OneCause Peer-to-Peer Consultant, OneCause

September 14
1:00 PM

Hybrid Events: No Donor Left Behind

1 hour | 1:00 PM - 2:00 PM | Event & Auction Fundraising | Virtual

The most important topics of the day for fundraising event planners is when to host online, when to go to back to in-person, and when to go hybrid. In this session, you’ll learn the most essential elements of success for planning a virtual, hybrid, or in-person event in the post-pandemic era. From inspiring donor confidence in your plan, to igniting donor and volunteer actions, and creating concrete strategies for the successful inclusion all donors regardless of event type. Learn how to ensure all donors feel valued and appreciated regardless of how they participate. Join this session to hear lessons learned from our experiences with over 150 online events, 1,5000 in-person events, and more than a dozen hybrid events.

Key Takeaways:

  • How to choose what type of fundraiser is best; virtual, in person, or hybrid.
  • How to create an inclusive event that values all donors.
  • Create and communicate planning strategies to your team and move forward confidently with concrete ideas for event success.

 

Benjamin Farrell
Benjamin Farrell

President, Custom Benefit Auctioneers

September 14
1:00 PM

Next Generation of Donors: Motivating Millennials to Give

1 hour | 1:00 PM - 2:00 PM | Fundraising Strategy & Donor Engagement | Virtual

How prepared is your fundraising program to engage the next generation of donors? Millennials are currently the nation’s largest living adult generation. With immigration adding more numbers to this group than any other, the Millennial population is projected to peak in 2036 at 76.2 million. In this session, you will learn Millennials’ impact on giving and actionable ways to engage the next generation of donors in your fundraising efforts.

Key Takeaways:

  • Understand the potential and current impact of Millennials’ philanthropic efforts.
  • Actionable ways to motivate and engage Millennials in their fundraising efforts.
  • Examples and success stories of Millennials of all backgrounds motivated to give.

 

Nick Kulik
Nick Kulik

Chief Donor Engagement Officer, Findlay-Hancock County Community Foundation

Chessie (Biggam) Hayes
Chessie (Biggam) Hayes

Director of Development, Meritan

September 14
1:00 PM

Create “Netflix” Worthy Reoccurring Revenue for Your Nonprofit

1 hour | 1:00 PM - 2:00 PM | Fundraising Strategy & Donor Engagement | Virtual

After 2020 hit and so many fundraising events were canceled what backup plan did your organization have to lean on for financial funds to keep things running smoothly? Many organizations do not have reliable multiple lines of income/donations coming in to support an organization if something were to be removed – i.e. events. This session will focus on how you can begin adding a “Netflix” like recurring revenue stream quickly and easily. Learn to create strategic recurring revenue from your “every day” donors that last month after month and year after year. Add this new way of thinking to your fundraising for consistent monthly income and sustainability

Have an event? See how all of these efforts help you build momentum and excitement for when you do host a fundraising event… it all works together!

Key Takeaways:

  • Understand the strategy behind reoccurring revenue and how to implement it at your own organization.
  • Create your own 12-month calendar of content.
  • How email can help build relationships with donors (and not annoy them), producing emails that bring donors.

 

Danielle Snelson
Danielle Snelson

Founder, The Profitable Nonprofit Event

September 14
1:00 PM

The Roadmap to a Successful Peer-to-Peer Campaign

1 hour | 1:00 PM - 2:00 PM | Peer-to-Peer & Online Giving | Virtual

Leveraging peer networks and incorporated socially connected campaigns has been a booming trend for nonprofits over the last year. Especially for those new to peer-to-peer fundraising. Let’s keep the growth going! Join this session as we cover the “must have keys” to social fundraising. From peer-to-peer basics, to campaign essentials, motivational strategies and tips to set your fundraising team up for success – this session is for you! This presentation is a must for any organization looking to harness the power of peer-to-peer fundraising.

 

 

Chris Hammond
Chris Hammond

Chief Executive Officer, Corporate Giving Connection

Brittany LaGanke
Brittany LaGanke

Director of Nonprofit Development, Corporate Giving Connection

September 14
2:15 PM

How to Create Mission Moments Throughout your Event

30 minutes | 2:15 PM - 2:45 PM | Event & Auction Fundraising | Virtual

When attendees and donors feel connected to your mission that’s when the fundraising really begins. In this session, we will share how our organization grew our event from a $700,000 night to a $1.3m night in just two years by sharing more mission moments. We believe it’s all about sharing the mission in creative ways and we are excited to share how to do just that! We will explain how to incorporate your mission in everything from your invitations to silent auction items. To emphasize these points, we will share sample case studies from our organization and others. Our session will include insights from our past events and how we incorporated the mission and other times we missed the opportunities.

Key Takeaways:

  • Incorporate your mission in more aspects of your events.
  • Repackage your branding and mission in an engaging and impactful way.
  • Identify ways to drive revenue through your mission.
Kacie Sassano
Kacie Sassano

Vice President of Advancement, Holy Trinity High School

Melissa Macyauski
Melissa Macyauski

Fundraising Event Consultant, Holy Trinity High School

September 14
2:15 PM

Fixing the Flat Tire on Your Donor Lifecycle

30 minutes | 2:15 PM - 2:45 PM | Fundraising Strategy & Donor Engagement | Virtual

We acquire new donors each year at our events. Event fundraising and solicitation are only one element of the donor life cycle.  What are you doing all along they cycle to further engage these event donors and nurture them into faithful annual donors? During this interactive session, grow your understanding of each stage of the donor life cycle, the role each plays in your development plan and how to nurture event donors through each phase.  This session will offer the big picture as well as practical tips and tools for success, with stories, research, statistics, and strategies on how to cultivate event donors in a meaningful way-engaging them long after your event.

If your organization has been working to engage event donors as annual donors for years or you are just getting started–there will be something to take away!

Key Takeaways

  • Grow their understanding of each element of the donor life cycle. Gain creative ideas on how to engage event donors through every phase.
  • Implement practical, incremental changes to their existing development plan to further nurture and engage event donors as annual donors.
  • Leave energized, prepared to grow your annual giving donor base and feel confident in engaging your board and staff around new approaches and strategies.

 

Kristi Howard Shultz
Kristi Howard Shultz

Founder, Kristi Howard Shultz Consulting

September 14
2:15 PM

Hurricanes, Headlines, Hoo-Has and Hashtags: What Nonprofits Can Learn from Storytelling Gone Wrong

30 minutes | 2:15 PM - 2:45 PM | Leadership & Storytelling | Virtual

Storytelling is a key component of nonprofit fundraising and marketing. Over the last twenty years, I’ve seen the good, the bad and the ugly. There is much to be learned from marketing campaigns that performed flawlessly and those that were a big dud or even worse, caused massive backlash. We’ll discuss the elements of modern-day storytelling, learn how to use them to engage followers, build relationships, mobilize people to take action and ultimately increase donations. You’ll cringe, you’ll smile, you’ll groan, you’ll roll your eyes out the back of your head but most importantly, you’ll go back to the office with a bunch of simple tricks to use as you engage with donors, online followers, volunteers and your organization’s cheerleaders.

Key Takeaways

  • Know how to use storytelling to help engage followers
  • Incorporate hashtags, images, humor and more to help reach your target audience
  • Focus on marketing strategies and upgrade your content

 

Ephraim Gopin
Ephraim Gopin

Principal, 1832 Communications

September 14
3:00 PM

Panel: The Next Evolution of Peer-to-Peer Fundraising

1 hour | 3:00 PM - 4:00 PM | Peer-to-Peer & Online Giving | Virtual

In this session, we’ll discuss insights into how peer-to-peer fundraising continues to evolve and how to best engage and motivate today’s participants. You’ll hear insights from seasoned peer-to-peer fundraising professionals as they share how they are infusing new energy into the in-person and virtual participant experience to increase engagement, improve retention, and grow fundraising year-over-year.

 

Mark Becker
Mark Becker

Founding Partner, Cathexis Partners

Katrina VanHuss
Katrina VanHuss

Founder & CEO, Turnkey

Otis Fulton
Otis Fulton

Vice President, Psychological Strategy, Turnkey

Jacquelyn (Luedtke) Carroll
Jacquelyn (Luedtke) Carroll

Director of Special Events & Donor Experiences , U.S. Ski & Snowboard Foundation

Nancy Murray
Nancy Murray

National Events Manager, Canine Companions

September 14
3:00 PM

What is your Donor’s Giving Language? Engaging Donors with a Multi-channel Fundraising Strategy

1 hour | 3:00 PM - 4:00 PM | Fundraising Strategy & Donor Engagement | Virtual

In an environment where donors can choose virtually any nonprofit to support, it is more important than ever to offer convenient and innovative ways to give. By looking at the behavior of your current donors, you can build a strategy on how to target your supporters through meaningful communications and by offering multiple effective giving options. In this session, we are going to explore how you can communicate, and more importantly fundraise, to both your current and prospective donors in a way that resonates with them to yield big results. This session features two fundraising experts from The Rotary Foundation’s Donor Engagement team sharing how they use fundraising analytics and philanthropic communications to create and manage multiple giving platforms that collectively make a big fundraising impact.

Key Takeaways:

  • Identify multiple channels of communication to engage your supporters
  • Analyze your fundraising communication results to identify important giving trends
  • Use giving trends and communication engagement trends to identify potential giving platforms to create a multi-channel fundraising strategy

 

Stephanie Adomaitis
Stephanie Adomaitis

Donor Engagement Manager, Rotary International / The Rotary Foundation

Kirsten Turpel
Kirsten Turpel

Donor Engagement Giving Programs Specialist, Rotary International / The Rotary Foundation

September 14
4:15 PM

Closing Session & Go Forth Fundraisers Panel

45 minutes | 4:15 PM - 5:00 PM | General Session | Virtual

Join us as we wrap #Raise2021. Experience the energy and excitement of our closing session. Our final panel explores what it truly means to be #Fearless as a fundraiser, leader, and organization. Hear dynamic Emcee Reggie Rivers, Keynote Shanna Adamic, and OneCause webinar host Kelly Velasquez-Hague get real on life and fundraising. This dynamic roundtable will arm you with powerful insights to journey forth, taking lessons learned back to our teams and causes.

We will also announce the live Raise Raffle – where lucky winners take home fabulous prizes. Winners must be present!

 

Reggie Rivers
Reggie Rivers

President, The Gala Team

Shanna Adamic
Shanna Adamic

Executive Director, Cerner Charitable Foundation

Kelly Velasquez-Hague
Kelly Velasquez-Hague

VP of Content Marketing & Brand Engagement, OneCause

Ready to attend?

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