Old School Fundraising v. New School Fundraising: How to Create Meaningful Donor Relationships in a Digital World

| Fundraising Strategy & Donor Management | Mon, Sept 13, 2021

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E-Appeals. Texting to Give. Online Giving. Facebook fundraising. There are so many ways nonprofit organizations can use online communication tools to connect with their audience and donor base. In today’s 21st century world, our nonprofit’s communications must be digital, analog, and, most importantly, personal.

There is a way to use content marketing as a feeder to your donor funnel. But you may be wondering how? What criteria do you use to qualify donors who may be more likely to make a large gift? How do organizations effectively combine new fundraising platforms and approaches with an “old” way of relationship fundraising?

This session will give you actionable tips and ideas about how to blend your “old school” and “new school” nonprofit marketing and fundraising experiences to create stronger stakeholder and audience connections and raise more money.

Key Takeaways:

  • Understand the right components to craft a strong content marketing plan that informs and inspires your donors and potential donors.
  • Identify criteria to use to pinpoint donors and potential donors who are open and ready to upgrade their giving.
  • Learn tips for upgrading and retention strategies that work best for your organization’s resources and audience.

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Barbara O’Reilly2

Barbara O’Reilly2

Principal, Windmill Hill Consulting LLC

Barbara O’Reilly, CFRE has nearly thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.

Her consulting firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

She serves as immediate past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. Her firm is also a member of The Giving Institute. She earned her CFRE accreditation in 2015 and became an AFP Master Trainer in 2018.

Taylor Shanklin

Taylor Shanklin

Founder and CEO, Barlele

Founder of Barlele, Taylor Shanklin has been leading brand strategy and marketing teams, and helping organizations scale their marketing strategy for over 14 years. She is a TEDx speaker, podcast host and big believer in focusing on what matters most to your audience in order to achieve lift-off and grow.