Fundraising Into Our New Normal 2.0 – New Ways to Use Technology to Build Donor Engagement

Virtual Fundraising | Fundraising Strategy & Donor Management | Mon, Sept 14, 2020


Explore how you can strengthen your fundraising in the midst of chaos by rethinking your donor engagement strategies, leveraging your events from in-person to virtual, and incorporating innovative tools like predictive analytics to help your nonprofit focus its limited time on the segments in your database that will garner the best ROI for growth. Join Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, to learn the key steps you need to have in place to build your team of volunteer leaders; to train them and manage their expectations for success; and to determine the roles every Board member can—and should—play in creating a strong culture of giving within your organization.

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Speaker

Christina Taylor

Founder & CEO, TaylorMade Experience

Christina Taylor is founder, President and CEO of TaylorMade Experience. With more than two decades of experience in event production, fundraising and business management and a track record of creating value for her non-profit and corporate clients, Christina is passionate about helping organizations strategize, plan and succeed. She has a history of growing and leading a winning team of Wonder Women. Together they produce successful strategies and proposals and have raised millions of dollars through corporate sponsorships and fundraising events for over 100 clients over 12 years. With each gala, conference, golf tournament, celebration and event, her team patterns them to perfection, drawing on their combined expertise, energy and high standards. Christina believes every event deserves the same enthusiasm and professionalism, regardless of size and/or budget. For all of TME’s clients, the team identifies and embraces new challenges and opportunities which lead them to higher performance levels and greater visibility for the events they produce.