Fixing the Flat Tire on Your Donor Lifecycle

| Fundraising Strategy & Donor Management | Tues, Sept 14, 2021


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We acquire new donors each year at our events. Event fundraising and solicitation are only one element of the donor life cycle. What are you doing all along they cycle to further engage these event donors and nurture them into faithful annual donors? During this interactive session, grow your understanding of each stage of the donor life cycle, the role each plays in your development plan and how to nurture event donors through each phase.

This session will offer the big picture as well as practical tips and tools for success, with stories, research, statistics, and strategies on how to cultivate event donors in a meaningful way-engaging them long after your event. If your organization has been working to engage event donors as annual donors for years or you are just getting started–there will be something to take away!

Key Takeaways:

  • Grow their understanding of each element of the donor life cycle. Gain creative ideas on how to engage event donors through every phase.
  • Implement practical, incremental changes to their existing development plan to further nurture and engage event donors as annual donors.
  • Leave energized, prepared to grow your annual giving donor base and feel confident in engaging your board and staff around new approaches and strategies.

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Kristi Howard Shultz

Kristi Howard Shultz

Founder, Kristi Howard Shultz Consulting

Kristi Howard-Shultz is a nonprofit executive that leads with head and heart. Kristi grew up in Indiana but her career in nonprofit management began in New York City where she attended NYU, earning a Masters in Social Work, and stayed to work in homelessness, housing, and community development. With 20+ years of experience working for nonprofits including nationally-known, time-tested institutions like The Boy Scouts of America, Big Brothers Big Sisters, and Boys & Girls Clubs, she has worked in nearly every capacity of fundraising throughout her career. 

She has a proven track record of success in board and fund development, campaign management, and capacity building. She has built a strong reputation within the community and is sought after for her industry expertise and thought leadership.

She is a proud graduate of the United Way of Central Indiana Youth Leadership Initiative, UWCI Women Leaders Series, CICF Women’s Fund OPTIONS Program. In addition to her practical professional experience she has also completed training with the Gallup Institute, Franklin Covey, Sandler Sales System, and Six Sigma.