Amidst uncertainty and shifting donor expectations, how should you cultivate new donors to ensure you build connection and secure second gifts? We’ll address these challenges head-on, share why multi-channel is a must in 2021, and map a clear donor journey process that will increase your new donor retention and help you grow your donor base at scale. Even better, you’ll walk away with a specific action plan and journey template to work with those brand new donors (and probably have some ideas for retention as well!)
Key Takeaways:
- Three core factors that drive donors to give again.
- Why multi-channel cultivation is a must in 2021 and beyond.
- How to use responsive fundraising to design dynamic donor journeys at scale.
Speakers
Noah Barnett 1
VP of Marketing, Feathr
Noah Barnett is VP of Marketing at Feathr, a nonprofit marketing platform that helps fundraisers run integrated marketing campaigns.
Previously, Noah spent ten years in fundraising and marketing leadership roles at Virtuous, CauseVox, World Help, HubSpot, and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.
Courtney Bugler
Chief Development and Marketing Officer, Piedmont Park Conservancy
Courtney Bugler transitioned to nonprofits after a career as a daytime television scriptwriter (and a cruise director, and a DJ, and a port shopping guide, and car sales…) Her first fundraising event was a day long century ride in 37 degree sleeting rain. And even while freezing, she knew she’d found her jam. In the past 10 years, Courtney has served both locally and nationally with organizations like Young Survival Coalition, JDRF and Susan G. Komen, leading development departments, affiliates and national fundraising programs. She joined Piedmont Park Conservancy, keeper of Atlanta’s crown jewel and most visited attraction, in May of 2020, tasked with filling the gap when the pandemic ground earned revenue streams to a halt. In her spare time, what’s left of it, she watches a lot of kid’s travel baseball, travels to crazy places where conveniently cell phones don’t work and is a national competitive ballroom champion. Oh, and she has 3 big fluffy dogs. And the title of her yet-unwritten book? “Everything I Learned about Fundraising I Learned from Selling Cars.”