Creating Intentional Virtual and Hybrid Special Events

Events, Virtual Fundraising | Event & Auction Fundraising | Tues, Sept 15, 2020


This innovative session is for Fundraisers who want to think critically about their special events, understand their options, learn from spring event wins and missteps, to create something powerful for their next virtual or hybrid event.

Whether you’ve got a run-walk-ride, traditional on-the-ground fundraiser, or new kind of special event, the fundraising experts from OP3 have compiled best practices for ideation, using a case study of events who got it right, and the results, both intended and unintended. Join us to explore and unpack a new world of special event fundraising!

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Speakers

Colleen Healy Fitzgerald

Colleen Healy Fitzgerald

Managing Partner & CFO, OP3

Colleen Healy Fitzgerald is a Managing Partner and co-owner of OP 3, an event production and peer-to-peer fundraising consulting firm that specializes in both virtual and in-person event experiences. Colleen joined OP 3 in 2005 in a fundraising coaching role and gained a wealth of acquisition, retention, and overall strategy experience before becoming a critical part of the production department and leadership team.

In her 15+ years working in large-scale event production, she has successfully directed the logistics of a national fundraising series, concepted, built, and launched new signature events, established comprehensive risk mitigation strategies, and built interactive budgets to help client partners quickly and confidently make better, data-driven decisions.

Since COVID hit, Colleen and the team at OP 3 haven’t slowed down a bit, helping clients transition in-person portfolios to hybrid and virtual experiences while anticipating what’s next and developing the resources that will be needed for those events now and in the future. Colleen is passionate about creating memorable experiences that keep fundraisers connected and energized…even right now while we have to be apart.

Colleen graduated with a B.S.B.A. in accountancy from John Carroll University in Cleveland, Ohio. This may explain her obsession with all things budget-, data-, and finance-related, a point of pride that inspires the whole OP 3 team to constantly reach for new heights in vendor negotiation, cost control, and expense management. Colleen is an avid runner and swimmer, but she spends more time chasing her four kids than training for triathlons these days.

Aubrey Rhodes

Aubrey Rhodes

VP, Community Engagement + Outreach, Lung Cancer Research Foundation

Stephanie brings 20 years of product management, client success, and software experience to OneCause. She’s best known for her creative approach to problem solving and translating long-term company goals into specific product development milestones. She previously was the executive vice president of product for Indianapolis-based PERQ and has held product leadership roles at Teradata and Aprimo. Stephanie earned a BS degree in Computer Science and Mathematics from Purdue University.